Creative Labs US
1901 McCarthy Boulevard,
Milpitas, 95035, CA,
United States
Milpitas, 95035, CA,
United States
1 408-428-6600
Professional Services
Creative Labs US Technographics
Creative Labs US Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Creative Labs US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Creative Labs US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Creative Labs US has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2004, Zendesk Chat for Chatbots and Conversational AI in 2014, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Creative Labs US is running and its propensity to invest more and deepen its relationship with Oracle , Zendesk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Creative Labs US revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Creative Labs US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Creative Labs US Tech Stack and Enterprise Applications
Creative Labs US ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2004 | 2004 |
In 2004 Creative Labs US implemented Oracle NetSuite ERP to centralize ERP Financial operations for its United States professional services business. The deployment positioned Oracle NetSuite ERP as the cloud financial backbone for a 250 employee company with $25,000,000 in revenue, consolidating corporate finance and accounting recordkeeping under a single platform.
The implementation emphasized core ERP Financial capabilities, with configuration of general ledger, accounts payable, accounts receivable, cash management, fixed asset tracking, and financial reporting and consolidation. For a professional services firm, the configuration incorporated revenue recognition functionality and project level financial tracking to align client billing and financial accounting, alongside role based access controls and automated approval workflows to support period close.
Operationally the rollout covered finance, accounting and billing functions across Creative Labs US, standardizing the chart of accounts and centralizing transaction processing and audit trails. Governance was implemented through structured period close processes, segregation of duties controls and workflow-based approvals to enforce financial controls within the Oracle NetSuite ERP environment.
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ERP Financial | ERP |
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2010 | 2011 |
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Creative Labs US AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Creative Labs US implemented Zendesk Chat on its website. Zendesk Chat is deployed as the company’s Chatbots and Conversational AI solution to provide real time web engagement and visitor interaction on their corporate site.
The Zendesk Chat deployment uses an embedded website chat widget that enables real time messaging, proactive chat invites, visitor monitoring, canned responses, and chat transcripts for follow up. Configuration focused on agent queueing and routing, availability schedules, response templates, and session handoff to support efficient conversational workflows.
Operational coverage is centered on online customer support and pre sales inquiry handling through the website, with support teams managing live conversations and asynchronous transcripts. Governance is implemented through support management defined workflows for chat handling and escalation, and the rollout was scoped to the website channel rather than a broader multichannel expansion.
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Creative Labs US Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Creative Labs US implemented Microsoft 365 as its principal Collaboration platform. The deployment established a Microsoft 365 tenant to provide cloud-hosted productivity services for the company’s United States workforce of about 250 employees.
The implementation emphasized core Collaboration capabilities, including Exchange Online email, SharePoint Online document management, Microsoft Teams for real-time communication, and OneDrive for endpoint file synchronization, with Microsoft 365 delivering integrated productivity applications and collaboration workflows. Configuration likely centered on tenant-level provisioning, mailbox and site creation, and role-based access controls consistent with Collaboration category practices.
Microsoft 365 is referenced on Creative Labs US’s public website, which indicates tenant services are used to support corporate communications and web-facing content workflows. Operational governance is presented as centralized within the US entity, using cloud identity and access management patterns typical of Microsoft 365 deployments to control user access, mail routing, and document sharing across marketing, design, and client services functions.
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Creative Labs US CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Creative Labs US IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Creative Labs US
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO/CTO | CXO | Finance | |
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Director, Business Development | Director | Finance | |
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Senior Director Operations | Director | Operations | |
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Apps Being Evaluated by Creative Labs US Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Creative Labs US IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Creative Labs US digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Creative Labs US Technographics
Creative Labs US is a Professional Services organization based in United States,
with around 250 employees and annual revenues of $25.0 million.
Creative Labs US operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zendesk Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Creative Labs US has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zendesk and Microsoft.
Creative Labs US recently adopted applications including
Salesforce Sales Cloud in 2021, Amazon EC2 in 2018 and Amazon CloudFront in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Creative Labs US’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Creative Labs US’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Creative Labs US technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.