Cricut
10855 South River Front Parkway,
South Jordan, 84095, UT,
United States
South Jordan, 84095, UT,
United States
1 888-411-2726
Manufacturing
Cricut Technographics
Cricut Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cricut and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 830 Cricut employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cricut has purchased the following applications: Affirm for Payment Processing in 2020, UKG Pro HCM (ex UltiPro HCM) for Core HR in 2018, Fennel AI for AI Model Deployment and Monitoring in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cricut is running and its propensity to invest more and deepen its relationship with Affirm , Visa , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cricut revenues, which have grown to $193.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cricut intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cricut Tech Stack and Enterprise Applications
Cricut ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Affirm | Legacy | Affirm | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Cricut implemented Affirm as a Payment Processing solution on its public ecommerce site. Cricut uses Affirm for Payment Processing to provide an alternative checkout payment option and to support consumer installment approvals and online payment authorization.
Affirm was embedded into the website checkout through the provider's front end widget and API, delivering consent flows, credit decisioning, and payment authorization within the site checkout experience. Configuration work emphasized checkout placement, merchant branding, payment method routing, and tokenization to enable secure settlement without altering core cart flows.
The implementation integrated the ecommerce checkout with Affirm authorization and settlement endpoints, and connected transaction records into Cricut order processing for reconciliation. Operational coverage focused on Cricut's online retail channel in the United States and impacted ecommerce, payments operations, and customer support functions.
Governance changes centered on updating checkout routing rules, merchant payment policies, and customer service workflows to account for Affirm specific refund and dispute procedures, plus training for ecommerce and support teams. The Affirm deployment introduced a vendor managed underwriting and authorization step into Cricut's payment workflow.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Cricut HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro HCM (ex UltiPro HCM) | Core HR | HCM | n/a | 2018 | 2019 |
In 2018, Cricut implemented UKG Pro HCM (ex UltiPro HCM) as its central Core HR platform to consolidate employee records, onboarding, compensation workflows, and talent tracking for HR operations. The deployment established UKG Pro HCM as the primary HRIS supporting HR, talent management, payroll adjacency, and workforce data stewardship across the organization.
Configuration focused on core HR modules including employee data management, onboarding process automation, compensation workflow orchestration, and talent tracking capabilities. The implementation was part of a broader HR technology modernization program that provisioned multiple platforms to address discrete functional needs, with UKG Pro HCM serving as the canonical personnel and compensation system.
Operational coverage extended with the HRIS supporting global hiring and onboarding activity tied to Cricut’s expansion into 18 countries and three PEO relationships, and it impacted HR business partners, talent acquisition, total rewards, and people operations. The UKG Pro HCM rollout was coordinated alongside Enboarder for new hire journeys and Lattice for performance management, creating an integrated HR tech stack to manage onboarding, reviews, and career conversations.
Governance changes included standardizing job levels, competencies, and promotion pathways, and embedding those structures into the HRIS and adjacent tools to support promotion cycles and succession planning. As part of the broader stack modernization that included UKG Pro HCM, Cricut reported outcomes such as greater than 90% adoption across HR tools, a 40% reduction in HR administrative workload, a 65% increase in onboarding satisfaction after Enboarder went live, and performance review completion rates rising to 98 percent, demonstrating operational consolidation and higher process consistency.
|
|
|
|
|
Onboarding | HCM |
|
2018 | 2019 |
|
Cricut AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fennel | Legacy | Fennel AI | AI Model Deployment and Monitoring | AI Development | n/a | 2024 | 2024 |
In 2024, Cricut implemented Fennel AI for AI Model Deployment and Monitoring. The deployment targeted personalized ranking and recommendation capabilities to improve product and marketplace relevance and to reduce compute overhead.
The Fennel AI implementation leveraged feature engineering and incremental compute pipeline modules to maintain up-to-date ranking features while minimizing batch compute costs. The architecture positioned Fennel AI as a model serving and monitoring layer providing automated model orchestration, lightweight scoring at inference, and production observability for ranking models.
Operational coverage focused on product discovery, merchandising, and marketplace recommendation workflows, integrating model outputs into Cricut's e-commerce and marketplace business functions. Governance centered on model lifecycle controls, automated incremental retraining pipelines, and monitoring rules to manage compute efficiency, with stated outcomes of improved product and marketplace relevance and reduced compute overhead.
|
Cricut AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2019 | 2019 |
|
Cricut Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2024 | 2024 |
|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Cricut eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
eCommerce | eCommerce |
|
2022 | 2022 |
|
Cricut CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Center, Customer Experience | CRM |
|
2024 | 2024 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Listing Management | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Cricut EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2021 | 2021 |
|
Cricut ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2016 | 2016 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Cricut PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Cricut IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Cricut CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Cricut
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cricut Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cricut IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cricut digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cricut Technographics
Cricut is a Manufacturing organization based in United States,
with around 830 employees and annual revenues of $193.0 million.
Cricut operates a diverse technology stack with applications such as
Affirm, UKG Pro HCM (ex UltiPro HCM) and Fennel AI,
covering areas like Payment Processing, Core HR and AI Model Deployment and Monitoring.
Cricut has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Affirm, UKG and Fennel.
Cricut recently adopted applications including
Fennel AI in 2024, Zoom One in 2024 and Zoom Contact Center in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cricut’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cricut’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cricut technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.