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● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

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● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

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● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

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● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

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● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

Cricut
Location
10855 South River Front Parkway,
South Jordan, 84095, UT,
United States
Website
https://www.cricut.com/
Phone
1 888-411-2726
Artw industry
Manufacturing
Employee
Revenue

Cricut Technographics

Cricut Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Cricut and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 830 Cricut employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Cricut has purchased the following applications: Affirm for Payment Processing in 2020, UKG Pro HCM (ex UltiPro HCM) for Core HR in 2018, Fennel AI for AI Model Deployment and Monitoring in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Cricut is running and its propensity to invest more and deepen its relationship with Affirm , Visa , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Cricut revenues, which have grown to $1.31 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cricut intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Cricut Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Affirm Legacy Affirm Payment Processing ERP Financial Management n/a 2020 2020
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2020 2020
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
UKG Legacy UKG Pro HCM (ex UltiPro HCM) Core HR HCM n/a 2018 2019
Onboarding HCM 2018 2019
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Fennel Legacy Fennel AI AI Model Deployment and Monitoring AI Development n/a 2024 2024
In 2024, Cricut implemented Fennel AI for AI Model Deployment and Monitoring. The deployment targeted personalized ranking and recommendation capabilities to improve product and marketplace relevance and to reduce compute overhead. The Fennel AI implementation leveraged feature engineering and incremental compute pipeline modules to maintain up-to-date ranking features while minimizing batch compute costs. The architecture positioned Fennel AI as a model serving and monitoring layer providing automated model orchestration, lightweight scoring at inference, and production observability for ranking models. Operational coverage focused on product discovery, merchandising, and marketplace recommendation workflows, integrating model outputs into Cricut's e-commerce and marketplace business functions. Governance centered on model lifecycle controls, automated incremental retraining pipelines, and monitoring rules to manage compute efficiency, with stated outcomes of improved product and marketplace relevance and reduced compute overhead.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Chatbots and Conversational AI AI-Powered Application 2019 2019
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2024 2024
Collaboration Collaboration 2015 2015
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce Fraud Protection eCommerce 2020 2020
eCommerce eCommerce 2020 2020
eCommerce eCommerce 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Call Center, Customer Experience CRM 2024 2024
Customer Support CRM 2019 2019
Listing Management CRM 2020 2020
Marketing Analytics CRM 2018 2018
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2019 2019
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
EPM EPM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2016 2016
IT Service Management ITSM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Cloud Storage IaaS 2019 2019
Cloud Storage IaaS 2021 2021
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2012 2012
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2020 2020
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
IT Decision Makers and Key Stakeholders at Cricut
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Cricut Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Cricut Technographics

Cricut is a Manufacturing organization based in United States, with around 830 employees and annual revenues of $1.31 billion.

Cricut operates a diverse technology stack with applications such as Affirm, UKG Pro HCM (ex UltiPro HCM) and Fennel AI, covering areas like Payment Processing, Core HR and AI Model Deployment and Monitoring.

Cricut has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Affirm, UKG and Fennel.

Cricut recently adopted applications including Fennel AI in 2024, Zoom One in 2024 and Zoom Contact Center in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Cricut’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Cricut’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Cricut technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.