AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Croft Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Clear Books Legacy Clear Books ERP ERP Financial ERP Financial Management n/a 2023 2023
In 2023 Croft implemented Clear Books ERP, deploying Clear Books ERP as its ERP Financial system to support core finance and accounting functions. The implementation is visible on Croft’s website and targets the accounting and billing needs of the 180-employee United Kingdom professional services firm. The Clear Books ERP deployment centers on standard ERP Financial capabilities, including a centralized general ledger, accounts payable and receivable, invoicing and billing workflows, bank reconciliation, VAT reporting and basic cash and expense management. Configuration work emphasized a consolidated chart of accounts and standardized invoicing templates to align professional services billing with recurring and project-based revenue recognition workflows. Operational coverage focuses on finance and billing departments across Croft’s UK operations, with role-based access controls and user profiles to separate accountant, billing clerk and finance manager duties. The implementation was presented via Croft’s public website and structured as a single ERP instance serving finance-led business functions rather than as a multi-site enterprise ERP. Governance and process changes accompanied the rollout, with formalized month-end close procedures, invoice approval routing and documented accounting policies to reduce variance in billing and ledger posting. The narrative emphasizes Clear Books ERP as the selected ERP Financial application for Croft, supporting finance and accounting business function requirements without named third-party integrations disclosed.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Exclaimer Legacy Exclaimer Cloud Signatures for Office 365 Digital Signing Content Management n/a 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Call Center CRM 2023 2023
CRM CRM 2024 2024
Marketing Automation CRM 2024 2024
Tag Management CRM 2023 2023
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2024 2024
Transactional Email PaaS 2024 2024
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2024 2024

IT Decision Makers and Key Stakeholders at Croft

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Croft Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Croft IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Croft digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Croft Technographics
Croft is a Professional Services organization based in United Kingdom, with around 180 employees and annual revenues of $18.0 million.
Croft operates a diverse technology stack with applications such as Clear Books ERP, Microsoft 365 and Exclaimer Cloud Signatures for Office 365, covering areas like ERP Financial, Collaboration and Digital Signing.
Croft has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Clear Books, Microsoft and Exclaimer.
Croft recently adopted applications including Hubspot CRM in 2024, Hubspot Marketing Automation in 2024 and Twilio Sendgrid in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Croft’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Croft’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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