Paris 17e Arrondissement, 75017,
France
Crown-Ceram Technographics
Crown-Ceram Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crown-Ceram and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Crown-Ceram employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crown-Ceram has purchased the following applications: Magic Touch Software for Laboratory Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Hubspot CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crown-Ceram is running and its propensity to invest more and deepen its relationship with Magic Touch Software , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crown-Ceram revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crown-Ceram intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crown-Ceram Tech Stack and Enterprise Applications
Crown-Ceram ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magic Touch Software | Legacy | Magic Touch Software | Laboratory Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Crown-Ceram implemented Magic Touch Software as its Laboratory Management platform across its French operations. The deployment positioned Magic Touch Software to manage case handling and improve operational visibility for a 50 person life sciences firm, replacing capabilities previously provided by a custom LMS.
The implementation integrated carrier tracking, accounting interfaces, and a customer portal to centralize case visibility and reduce shipping errors. Functional configuration emphasized case management and sample tracking workflows typical of Laboratory Management, with automation of carrier status feeds and customer facing case updates via the portal.
Operational governance concentrated on lab managers and customer service workflows, with rollout limited to France and aligned to shop floor and customer facing processes. The case study reports outcomes from the deployment, notably managers became approximately 300% more productive and customer communication improved through the portal, indicating substantial operational uplift in case processing and shipping coordination.
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Crown-Ceram Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Crown-Ceram implemented Google Workspace (Formerly Google G-Suite) within its Collaboration environment. The company publicly references Google Workspace on its website, and the deployment is described as organization-wide across the company of 50 employees in France, supporting enterprise email and collaborative productivity.
The implementation leverages core Collaboration modules typical of Google Workspace, including Gmail for domain email, Google Drive and shared drives for centralized file storage, Google Docs and Sheets for real-time co-authoring, Google Calendar for scheduling, and Google Meet for video conferencing. Configuration work aligned with standard Google Workspace administration, including user provisioning via the admin console, group-based access controls, shared drive hierarchy to manage documentation, and native collaboration features to support cross-functional workflows.
Operational coverage spans administrative, engineering, production, and quality functions, with the system used for internal communications, document collaboration, and scheduling across all teams. No specific third-party system integrations are documented on the public source, so governance is implemented through Google Workspace administrative controls, account and group policy enforcement, and shared drive organization to structure access and document lifecycle control. Crown-Ceram Google Workspace (Formerly Google G-Suite) in the Collaboration category is positioned as the primary platform for internal collaboration and document workflows across the business.
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Crown-Ceram CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022 Crown-Ceram implemented Hubspot CRM and deployed the Hubspot CRM on its public website to capture leads and manage contacts. The deployment follows a cloud SaaS architecture with the application embedded in site pages for web form capture and tracking, leveraging core CRM capabilities such as contact and company records, deal pipeline configuration, email engagement, and web-based lead qualification.
Operational scope emphasizes sales and marketing functions for Crown-Ceram, a 50 employee Life Sciences firm in France, centralizing customer interactions and website-originated leads into a single customer database. Governance and process changes focused on standardizing contact handling and lead qualification workflows to align marketing forms with sales follow up, and no additional system integrations beyond the website embedding are indicated. Crown-Ceram Hubspot CRM supports CRM-enabled sales, marketing, and customer engagement business functions.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Crown-Ceram IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Crown-Ceram
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Apps Being Evaluated by Crown-Ceram Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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