London, W1J 7TJ,
United Kingdom
Crown London Aspinalls Technographics
Crown London Aspinalls Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crown London Aspinalls and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Crown London Aspinalls employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crown London Aspinalls has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2013, SD Worx Accurat HCM for Core HR in 2018, Kentico Xperience CMS for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crown London Aspinalls is running and its propensity to invest more and deepen its relationship with Sage , SD Worx , Thinking Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crown London Aspinalls revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crown London Aspinalls intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crown London Aspinalls Tech Stack and Enterprise Applications
Crown London Aspinalls ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | n/a | 2013 | 2014 |
In 2013, Crown London Aspinalls implemented Sage Business Cloud X3 ex Sage ERP X3 as its ERP Financial platform to consolidate finance and reporting capabilities across the organisation. The deployment was aimed at strengthening financial control, FP&A and management reporting to support both operational decision making and strategic planning.
Configuration emphasis for Sage Business Cloud X3 centered on core financial modules including general ledger, accounts payable, accounts receivable and financial reporting, aligned with category-standard ERP Financial workflows. The implementation workstream included establishing a data warehouse approach and an evolving library of SQL queries to create a single source of truth for FP&A scenario modelling, annual budgeting and multi year financial planning.
Operational integrations and analytics were scoped to consume ERP data into automated reporting, using advanced SQL, SSRS and R for extraction and transformation, and visualization tools such as Tableau, PowerBI and Looker for dashboard delivery. The project scope explicitly covered appraisal, upgrade and integration of key business systems, and reporting requirements were delivered in collaboration with senior management in London and the Crown Group in Australia to support finance and commercial analytics including player performance and program appraisal.
Governance and process changes formalised ownership of data integrity and reporting through the creation of an analytics function led by a Data Analytics Manager reporting to the General Manager Finance. Data cleansing, documented best practice for reliable data capture and cross department process improvements were central to rollout, ensuring management reports were consistently sourced from the Sage Business Cloud X3 backed data warehouse.
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Crown London Aspinalls HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SD Worx | Legacy | SD Worx Accurat HCM | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, Crown London Aspinalls implemented SD Worx Accurat HCM as its Core HR platform. The engagement centralized employee records and executed a controlled migration of HR files and payroll data into SD Worx Accurat HCM for the company’s 220 employees in the United Kingdom.
Core configuration emphasized payroll data ingestion, centralized employee master data, and employee self service workflows aligned to hospitality operational schedules. Implementation tasks explicitly included managing the payroll data migration into SD Worx Accurat HCM and establishing frontline support processes to address talents with doubts and issues using the new HR platform.
Operational ownership was structured within HR, with the HR & Payroll Assistant and the Internal Communications Coordinator supporting day to day platform operations and driving user adoption. Business functions impacted included HR operations, payroll processing, employee relations, and internal communications across Crown London Aspinalls in the United Kingdom.
Governance extended to diversity and inclusion activities where the D and I Ambassador role organised awareness events, analysed gender and race pay gap reports, and created action plans informed by HR reporting outputs from SD Worx Accurat HCM. Training, issue resolution workflows, and coordinated communications were adopted as part of the post go live governance and operational model.
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Payroll | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Crown London Aspinalls Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Crown London Aspinalls implemented Kentico Xperience CMS on its public website. Kentico Xperience CMS serves as the company Web Content Management platform, providing centralized content authoring, page management, and template-driven rendering for the venue's digital presence.
Operational ownership is centered on marketing and digital content teams, with configuration focused on managing event pages, venue information, and hospitality service listings. The Kentico Xperience CMS implementation reflects standard Web Content Management capabilities including content staging and publishing, role-based editorial access, approval workflows, media library management, and template-based page composition. Governance practices emphasize editorial controls and publishing workflows to coordinate timely updates to the site and maintain brand consistency across pages.
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Crown London Aspinalls IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Crown London Aspinalls
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Apps Being Evaluated by Crown London Aspinalls Executives
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