Cruz Verde
Av. Pedro Fontova 7789, Santiago,
Huechuraba, x,
Chile
Huechuraba, x,
Chile
56 800 802 800
Retail
Cruz Verde Technographics
Cruz Verde Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cruz Verde and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6300 Cruz Verde employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cruz Verde has purchased the following applications: JDA Space Planning for Retail Management in 2018, SnatchBot for Chatbots and Conversational AI in 2020, Vonage Video API (ex TokBox OpenTok) for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cruz Verde is running and its propensity to invest more and deepen its relationship with Blue Yonder , Oracle , SnatchBot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cruz Verde revenues, which have grown to $1.17 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cruz Verde intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cruz Verde Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Yonder | Legacy | JDA Space Planning | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Cruz Verde implemented JDA Space Planning as part of a Retail Management initiative. The Chilean pharmacy leader, operating more than 650 stores including Easter Island, selected JDA Space Planning, JDA Floor Planning and JDA Consulting Services to streamline category management and to align shelf and floor space with consumer profitability and purchasing trends.
The deployment centralized planogram generation and shelf level space allocation using JDA Space Planning and complemented those capabilities with store layout and fixture configuration via JDA Floor Planning. Configuration work emphasized category rules, assortment sequencing and shelf adjacency logic to support faster merchandising decision cycles, with templates and automated planogram outputs to standardize store-level execution.
Operational scope covered merchandising, category management and store operations across Cruz Verde’s national estate, embedding space and floor planning into channel response processes and store replenishment planning. The implementation was positioned to drive more efficient use of retail footprint and to inform purchasing patterns, while remaining focused on store-level plan adoption and execution.
JDA Consulting Services was engaged to manage design through execution, providing implementation governance, phased rollout planning and change management to merchandising workflows. Explicitly stated outcomes included reducing inventory levels and optimizing delivery and response to customer needs in a more timely manner.
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Retail Management | ERP Services and Operations |
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2016 | 2016 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SnatchBot | Legacy | SnatchBot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Cruz Verde implemented SnatchBot on its public website. SnatchBot is deployed as a Chatbots and Conversational AI solution to automate online customer interactions and initial service triage on the site.
The SnatchBot implementation uses a web chat widget combined with conversational flow authoring, intent recognition, FAQ automation, and form-based capture to structure customer engagements. The deployment supports session routing to human agents for escalation and is configured to manage common retail and ecommerce inquiries through scripted and NLP-driven dialogs.
Operational scope is focused on the Cruz Verde website within the companys retail digital channel, affecting customer service and online commerce workflows. Governance and operational ownership center on the digital and customer service teams, who manage conversational content, escalation rules, and ongoing dialog tuning for the Chatbots and Conversational AI deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vonage | Legacy | Vonage Video API (ex TokBox OpenTok) | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Cruz Verde implemented the Vonage Video API (ex TokBox OpenTok) on its public website to enable Audio Video and Web Conferencing capabilities for customer-facing video interactions. The Vonage Video API (ex TokBox OpenTok) was embedded directly into site pages to provide real-time audio and video sessions and client-side media streams for browser users.
The implementation emphasizes browser-based WebRTC sessions, using the Vonage Video API client SDK to handle publish and subscribe workflows, signaling, and stream management. Server-side session orchestration and token generation were implemented to provision secure session credentials and control access to live streams.
Integration scope is focused on the website front-end and a supporting back-end token service, enabling session lifecycle management, media routing, and optional recording and archiving capabilities exposed by the Vonage Video API (ex TokBox OpenTok). Operational coverage is explicitly web-facing, supporting embedded video workflows that align with online customer engagement and site-embedded support flows.
Governance and operational controls center on server-issued session tokens and access controls tied to website authentication, with phased rollout and testing implied by the site embed approach. The narrative documents Cruz Verde, Vonage Video API (ex TokBox OpenTok), Audio Video and Web Conferencing, and the website-centric business function of delivering live video interactions.
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Collaboration | Collaboration |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Advanced Planning and Scheduling | SCM |
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2016 | 2016 |
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Demand Forecasting and Planning | SCM |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Cruz Verde
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cruz Verde Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cruz Verde IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cruz Verde digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Cruz Verde Technographics
Cruz Verde is a Retail organization based in Chile,
with around 6300 employees and annual revenues of $1.17 billion.
Cruz Verde operates a diverse technology stack with applications such as
JDA Space Planning, SnatchBot and Vonage Video API (ex TokBox OpenTok),
covering areas like Retail Management, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Cruz Verde has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Blue Yonder, SnatchBot and Vonage.
Cruz Verde recently adopted applications including
Vonage Video API (ex TokBox OpenTok) in 2021, Heap Analytics in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cruz Verde’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cruz Verde’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cruz Verde technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.