Cumberland Farms
165 Flanders Road,
Westborough, 01581, MA,
United States
Westborough, 01581, MA,
United States
1 800-225-9702
Retail
Cumberland Farms Technographics
Cumberland Farms Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cumberland Farms and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 18000 Cumberland Farms employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cumberland Farms has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2016, Symphony Talent SmashFly Recruitment Marketing Platform for Candidate Relationship Management in 2015, Omnitracs Roadnet Transportation Suite for Transportation Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cumberland Farms is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Symphony Talent or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cumberland Farms revenues, which have grown to $7.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cumberland Farms intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cumberland Farms Tech Stack and Enterprise Applications
Cumberland Farms ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, Cumberland Farms upgraded Oracle Applications from 11.5.10 to Oracle E-Business Suite 12.1.3 as its ERP Financial implementation. The engagement concentrated on core financial modules including General Ledger, Accounts Payable, Accounts Receivable, Workflow Administrator, Fixed Assets and Subledger Accounting, and it executed conference room pilot and user acceptance testing cycles to validate transactional and period end processes.
Configuration and functional work included creation of payment process profiles and positive pay configuration with assignment to bank accounts, remediation and configuration of WebADI to stabilize data loads, and subledger accounting setups. The team developed Financial Statement Generator reports and built FSG reports in GL such as department expenses and intercompany summary, and implemented mass additions workflows. User training sessions were delivered for accounts payable, accounts receivable, mass additions and subledger accounting to prepare finance users for operational use.
Operational coverage extended across finance functions with direct involvement in period closure activities for Accounts Payable, Accounts Receivable and General Ledger to reinforce month end governance. Workflow administration work established approval routing and notification within Oracle E-Business Suite to align application controls with business processes. Documentation of system setups and business process flows was produced to support ongoing governance and handoff to finance teams.
Testing, training and documentation were the primary rollout mechanisms, coupled with technical stabilization of reporting and WebADI components. Oracle E-Business Suite as the ERP Financial application provided a consolidated platform for Cumberland Farms financial processing and reporting.
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ERP Financial | ERP |
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2017 | 2018 |
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Cumberland Farms HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Symphony Talent | Legacy | Symphony Talent SmashFly Recruitment Marketing Platform | Candidate Relationship Management | HCM | n/a | 2015 | 2015 |
In 2015, Cumberland Farms implemented Symphony Talent SmashFly Recruitment Marketing Platform as a Candidate Relationship Management solution. The Symphony Talent SmashFly Recruitment Marketing Platform was configured to centralize candidate profiles, manage recruitment marketing campaigns, and establish structured referral workflows and candidate nurturing programs. Implementation work emphasized embedding employee referral capabilities within the recruitment marketing stack, leveraging SmashFly CRM-oriented sourcing, campaign management, and segmentation functionality to support ongoing talent pipelining.
Cumberland Farms assisted in the organization and institution of a new employee referral program using SmashFly, formalizing referral governance, referral intake and tracking workflows, and standardized communications templates for store-level and corporate employees. Operational scope targeted talent acquisition and HR functions, with the platform orchestrating referral intake, candidate segmentation, and campaign-driven outreach across corporate recruiting and retail store recruiting channels. The narrative highlights application configuration, process integration into HR workflows, and governance changes required to sustain an institutionalized employee referral program.
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Employee Experience, Employee Engagement | HCM |
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2012 | 2012 |
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Payroll | HCM |
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2015 | 2015 |
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Recruiting, Onboarding | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Workforce Management | HCM |
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2015 | 2015 |
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Cumberland Farms SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solera | Legacy | Omnitracs Roadnet Transportation Suite | Transportation Management | SCM | n/a | 2015 | 2015 |
In 2015 Cumberland Farms implemented Omnitracs Roadnet Transportation Suite for Transportation Management to centralize route planning and scheduling across its retail distribution footprint. The deployment targeted transportation and logistics operations that supported approximately 1,000 weekly deliveries to more than 600 stores, servicing a 40 vehicle fleet and a driver pool of roughly 75 staff, and supporting store replenishment workflows tied to $500 million in annual goods movement.
Configuration of Omnitracs Roadnet Transportation Suite focused on routing and scheduling capabilities typical of Transportation Management systems, including route optimization, stop sequencing, vehicle allocation, and automated daily dispatching. The implementation emphasized driver assignment, schedule automation, and mileage tracking to support operational planning and route-efficiency workflows.
The solution was applied to both inbound and outbound scheduling functions and explicitly integrated with DOT compliance tooling referenced in operational notes, specifically XATA and PeopleNet, to align telematics and driver qualification records with delivery operations. Operational coverage spanned the transportation department and store replenishment teams, enabling coordinated scheduling between dispatch, drivers, and helpers.
Governance and process changes included formalized driver scheduling, quarterly driver training, and drug testing cadence to maintain DOT compliance, and ongoing route management processes for daily operations. Operational outcomes recorded in implementation notes included a 5% reduction in annual mileage and a 5% reduction in overtime costs, reflecting targeted efficiency gains from route scheduling and personnel allocation.
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Warehouse Management | SCM |
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2016 | 2016 |
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Cumberland Farms CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2018 | 2018 |
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Cumberland Farms EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2016 | 2016 |
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Cumberland Farms ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Cumberland Farms Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2016 | 2017 |
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Sourcing | Procurement |
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2016 | 2016 |
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Cumberland Farms IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cumberland Farms CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Cumberland Farms
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Supply Chain | VP | Supply Chain | |
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Corporate Procurement Manager | Manager | Procurement | |
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CFO | CXO | Finance | |
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Senior Vice President and Chief Information Officer | CXO | IT | |
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Tax Director | Director | Finance | |
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CHRO / VP HR | CXO | HR | |
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Director of Financial Planning & Analysis | Director | Finance | |
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IT Director | Director | IT | |
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COO | CXO | Finance | |
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HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Director of Financial Reporting | Director | Finance | |
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Sr Accounts Payable Coordinator | Manager | Finance | |
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Assistant Controller - Accounting | Director | Finance | |
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Manager of Accounting | Manager | Finance | |
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Director Of Application Development & BI | Director | IT | |
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Facilities Support Warehouse Manager | Manager | Supply Chain | |
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Manager of Transportation and Logistics | Manager | Supply Chain | |
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VP of Talent Management | VP | HR | |
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HR Systems Manager | Manager | HR | |
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Apps Being Evaluated by Cumberland Farms Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cumberland Farms IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cumberland Farms digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Cumberland Farms Technographics
Cumberland Farms is a Retail organization based in United States,
with around 18000 employees and annual revenues of $7.00 billion.
Cumberland Farms operates a diverse technology stack with applications such as
Oracle E-Business Suite, Symphony Talent SmashFly Recruitment Marketing Platform and Omnitracs Roadnet Transportation Suite,
covering areas like ERP Financial, Candidate Relationship Management and Transportation Management.
Cumberland Farms has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Symphony Talent and Solera.
Cumberland Farms recently adopted applications including
Atlassian Jira Service Desk in 2020, Microsoft Azure Cloud Services in 2019 and Dstillery Audiences (exMedia6Degrees) in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cumberland Farms’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cumberland Farms’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cumberland Farms technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.