Cumulus Media
780 Johnson Ferry Rd NE Suite 500,
Atlanta, 30342, GA,
United States
Atlanta, 30342, GA,
United States
1 877-482-1420
Media
Cumulus Media Technographics
Cumulus Media Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cumulus Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2464 Cumulus Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cumulus Media has purchased the following applications: AvidStrongroom for AP Automation in 2012, Workday Absence Management for Absence and Leave Management in 2018, Equifax Unemployment Cost Management for Insurance Claims Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cumulus Media is running and its propensity to invest more and deepen its relationship with AvidXchange , BILL Operations , WideOrbit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cumulus Media revenues, which have grown to $844.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cumulus Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cumulus Media Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AvidXchange | Legacy | AvidStrongroom | AP Automation | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, Cumulus Media implemented AvidStrongroom as its AP Automation platform to centralize accounts payable processing for corporate finance and market accounting teams. The deployment served corporate accounting for 12 radio markets, supporting invoice intake, approval routing, payment request handling and structured reconciliation workflows for market-level expense activity.
AvidStrongroom was configured to deliver core AP Automation capabilities, including invoice capture and validation, configurable approval workflows, a check request portal and reconciliation support for purchase card activity. Approval thresholds and routing rules were aligned to existing operational controls, with check requests under $2,000 processed through the AVID AP Expert software portal and invoice exceptions routed to accounting for manual resolution.
Operationally, accounts payable activity processed through AvidStrongroom was reconciled against general ledger entries maintained in Microsoft Great Plains, with staff accountants responsible for entering journal entries and completing monthly and quarterly balance sheet and profit and loss reconciliations. The implementation covered review and reconciliation of monthly American Express purchase card charges and supported comparative variance analysis used by the corporate accounting team for reporting.
Governance was centered on centralized approval controls and month end cadence, with accounting personnel completing month end close responsibilities by the fifth business day of each period. Approval stewardship and reconciliation ownership remained with corporate accounting for corporate-level charges and with market finance teams for market-level expenses, preserving audit trails and controls within the AvidStrongroom AP Automation environment.
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AP Automation, AR Automation | ERP Financial Management |
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2022 | 2022 |
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AR Automation | ERP Financial Management |
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2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2010 | 2010 |
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Expense Management | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2018 | 2018 |
In 2018, Cumulus Media implemented Workday Absence Management to extend its Workday ERP platform and centralize leave administration across the enterprise. The project was executed as part of Global HR System configuration and targeted the Absence and Leave Management category to standardize absence policies and administrative workflows supporting HR, benefits and timekeeping functions. The Certified Workday Administrator based at corporate headquarters in Atlanta was assigned ownership of configuration, ongoing administration and platform enhancements, reporting to the Director of Business Systems.
Configuration activities included defining absence plans, accrual logic, eligibility rules and absence request workflows, along with business process configuration and security role design across HCM, Benefits, Payroll, Reporting, Time, Absence and Expense modules. The team focused on automation for approval routing and employee self service absence requests, developing predefined and ad hoc reporting capabilities, and executing structured system testing and stabilization. Work included data transformation work such as XML and XSLT to support integrations and reporting needs.
Operational integration responsibilities encompassed maintaining and developing Workday integrations to ensure absence data consistency with payroll, timekeeping, benefits administration and employee self service portals. The implementation covered Global HR operational scope and involved training company personnel to generate reports and manage day to day absence administration. Collaboration with Internal Audit was part of the program to document system and process controls relevant to legal and SOX compliance.
Governance was formalized through business process ownership, security configuration and a full project lifecycle that followed initiation, planning, analysis, design, build, test, train, deploy and stabilization phases. Workday Absence Management was positioned to support HR and payroll business functions, consolidate absence workflows and embed reporting capabilities within the Absence and Leave Management domain. The deployment emphasized platform stewardship, process documentation and end user training to sustain ongoing operations.
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Applicant Tracking System | HCM |
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2013 | 2013 |
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Benefits Administration | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Equifax | Legacy | Equifax Unemployment Cost Management | Insurance Claims Management | ERP Services and Operations | n/a | 2018 | 2019 |
In 2018, Cumulus Media deployed Equifax Unemployment Cost Management as an Insurance Claims Management implementation to centralize unemployment claims administration across its United States HR and payroll functions. The implementation positioned Equifax Unemployment Cost Management as the primary application for managing claim intake, adjudication workflows, and wage-report inquiries within the company’s HR operations.
The implementation leveraged Equifax UI Management Case Builder as the operational case management interface, configured to capture claim details, document evidence for wage verification, and route cases to HR and payroll owners for adjudication. Configuration work emphasized case status tracking, documentation standards for state filings, and structured workflow steps to resolve unemployment claims and wage-report disputes.
Operational integrations included routine interaction with state Departments of Labor to exchange adjudication and wage reporting information, and coordination with internal Workday processes to align employee data used for claims and federal compliance reporting. The scope of system use was HR and payroll teams across Cumulus Media, where Equifax Unemployment Cost Management handled claimant case lifecycle and state communication workflows.
Governance and process controls were established by HR business analysts who documented end-to-end procedures, produced process manuals, and conducted training for managers and staff on case handling and state-specific requirements. Ongoing responsibilities included maintaining the employee handbook and compliance materials to reflect changes in federal and state employment regulations, and defining vendor interaction protocols with Equifax Unemployment Cost Management.
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Lease Management | ERP Services and Operations |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cognitive Computing | AI-Powered Application |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Social Media Management | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Cumulus Media
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cumulus Media Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cumulus Media Technographics
Cumulus Media is a Media organization based in United States,
with around 2464 employees and annual revenues of $844.0 million.
Cumulus Media operates a diverse technology stack with applications such as
AvidStrongroom, Workday Absence Management and Equifax Unemployment Cost Management,
covering areas like AP Automation, Absence and Leave Management and Insurance Claims Management.
Cumulus Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as AvidXchange, Workday and Equifax.
Cumulus Media recently adopted applications including
BILL Financial Operations Platform in 2022, PubMatic in 2022 and Index Exchange in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cumulus Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cumulus Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cumulus Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.