New York, 10003, NY,
United States
Curbed Media Technographics
Curbed Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Curbed Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Curbed Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Curbed Media has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Oracle Moat for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Curbed Media is running and its propensity to invest more and deepen its relationship with Oracle , Awin or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Curbed Media revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Curbed Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Curbed Media Tech Stack and Enterprise Applications
Curbed Media ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Curbed Media implemented Oracle NetSuite ERP to address core finance and accounting needs. The deployment targeted ERP Financial use cases to centralize transactional accounting for the United States based 30-employee consumer packaged goods firm.
The implementation encompassed core financial management modules, including general ledger, accounts payable, accounts receivable, fixed assets, and basic order to cash and procurement workflows, configured to support transactional posting and month end close processes. Oracle NetSuite ERP was provisioned as a cloud SaaS instance with multi module configuration and role based access controls aligned to small company operational models.
Operational scope covered finance and accounting teams and extended to billing and purchase order processing across the United States. Governance aligned to a consolidated chart of accounts and standardized accounting procedures, with configuration controls to support period close and statutory reporting requirements.
The implementation established Oracle NetSuite ERP as Curbed Media's primary ERP Financial system, centralizing transactional accounting and billing. Configuration and functional controls were scaled to match the company's 30 employee operational footprint while leveraging cloud provisioning for SaaS delivery.
|
Curbed Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Curbed Media deployed Oracle Moat on its website to enable Marketing Analytics for its advertising inventory. The implementation uses the Oracle Moat measurement tag embedded site wide to collect viewability and attention metrics, providing publisher-side measurement aligned with advertising operations and commercial reporting needs.
The deployment emphasizes Oracle Moat capabilities including viewability measurement, attention metrics, invalid traffic detection, and campaign verification, configured to surface standardized measurement for advertiser reporting. Governance work focused on tag configuration, measurement taxonomy alignment, and reporting access for the advertising operations, sales, and marketing teams, with data feeds and dashboards provisioned to support ongoing Marketing Analytics and media verification.
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Curbed Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President | CXO | Finance | ||||
| Marketing and Events Director | Director | Marketing |
Apps Being Evaluated by Curbed Media Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||