AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Custom Distributors Tech Stack and Enterprise Applications

Custom Distributors HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cerkl Legacy Cerkl Broadcast Employee Experience HCM n/a 2018 2018
In 2018, Custom Distributors implemented Cerkl Broadcast to support Employee Experience. Cerkl Broadcast is embedded on the Custom Distributors website and serves as the companys primary channel for targeted employee communications across the 40-person retail organization. The deployment is web-hosted and fronted by the public site, enabling subscription capture and direct content delivery from a centralized Cerkl Broadcast tenant. This configuration positions Cerkl Broadcast as the central Employee Experience application for company-wide employee and contractor engagement. Configuration work emphasized content scheduling, audience segmentation, and newsletter-style broadcast workflows available within Cerkl Broadcast. The only explicit integration is the public website embedding for signup and playback, while standard platform capabilities are used for analytics, content tagging, and subscriber list management. Governance was organized around a single editorial owner managing content cadence and subscriber segmentation, aligning communications with HR and operations workflows. Cerkl Broadcast thus provides the application foundation for Employee Experience communications architecture at Custom Distributors.
Custom Distributors AI-Powered Application
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Previous System
Application
Category
Market
VAR/SI
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Insight
LiveChat, Inc. Legacy LiveChat Chatbots and Conversational AI AI-Powered Application n/a 2016 2016
In 2016 Custom Distributors implemented LiveChat on its public website. Custom Distributors uses LiveChat, a Chatbots and Conversational AI application, to provide website customer service, real time sales engagement and lead capture. The configuration reflects a small business deployment, with a single shared inbox model and core chat functionality tuned for a 40 person retail operator. The deployment uses the vendor hosted LiveChat widget and a cloud hosted management console, installed via a client side JavaScript snippet on web pages. Operational scope is limited to the company website and the customer support and sales functions, with administration consolidated under a single support lead. Governance is operational rather than formal, relying on LiveChat access controls and predefined response workflows to standardize handling of incoming chats.
Custom Distributors Collaboration
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VAR/SI
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Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
In 2017, Custom Distributors deployed Microsoft 365 to establish Collaboration and productivity capabilities across its 40-employee retail organization in the United States. The Microsoft 365 implementation centralized core productivity tools to support sales, operations and back-office workflows, aligning Collaboration capabilities with daily business functions. The deployment leveraged standard Microsoft 365 components such as Exchange Online for email, SharePoint and OneDrive for document management and content sharing, and Microsoft Teams for real-time communication and meetings, reflecting typical Collaboration functional modules. Custom Distributors is using Microsoft 365 on their website, and administrative governance is managed internally with tenant-level configuration, user provisioning and basic policy controls tailored to a small business operational footprint.
Custom Distributors CRM
Vendor
Previous System
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Category
Market
VAR/SI
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Data Management Platform CRM 2017 2017
Data Management Platform CRM 2017 2017
Custom Distributors IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Custom Distributors

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Custom Distributors Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Custom Distributors IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Custom Distributors digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Custom Distributors Technographics
Custom Distributors is a Retail organization based in United States, with around 40 employees and annual revenues of $2.0 million.
Custom Distributors operates a diverse technology stack with applications such as Cerkl Broadcast, LiveChat and Microsoft 365, covering areas like Employee Experience, Chatbots and Conversational AI and Collaboration.
Custom Distributors has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cerkl, LiveChat, Inc. and Microsoft.
Custom Distributors recently adopted applications including Cloudflare CDN in 2020, Cerkl Broadcast in 2018 and Microsoft 365 in 2017, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Custom Distributors’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Custom Distributors’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Custom Distributors technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.