Fairfield, 45014, OH,
United States
Custom Distributors Technographics
Custom Distributors Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Custom Distributors and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Custom Distributors employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Custom Distributors has purchased the following applications: Cerkl Broadcast for Employee Experience in 2018, LiveChat for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Custom Distributors is running and its propensity to invest more and deepen its relationship with Cerkl , LiveChat, Inc. , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Custom Distributors revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Custom Distributors intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Custom Distributors Tech Stack and Enterprise Applications
Custom Distributors HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cerkl | Legacy | Cerkl Broadcast | Employee Experience | HCM | n/a | 2018 | 2018 |
In 2018, Custom Distributors implemented Cerkl Broadcast to support Employee Experience. Cerkl Broadcast is embedded on the Custom Distributors website and serves as the companys primary channel for targeted employee communications across the 40-person retail organization. The deployment is web-hosted and fronted by the public site, enabling subscription capture and direct content delivery from a centralized Cerkl Broadcast tenant. This configuration positions Cerkl Broadcast as the central Employee Experience application for company-wide employee and contractor engagement.
Configuration work emphasized content scheduling, audience segmentation, and newsletter-style broadcast workflows available within Cerkl Broadcast. The only explicit integration is the public website embedding for signup and playback, while standard platform capabilities are used for analytics, content tagging, and subscriber list management. Governance was organized around a single editorial owner managing content cadence and subscriber segmentation, aligning communications with HR and operations workflows. Cerkl Broadcast thus provides the application foundation for Employee Experience communications architecture at Custom Distributors.
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Custom Distributors AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016 Custom Distributors implemented LiveChat on its public website. Custom Distributors uses LiveChat, a Chatbots and Conversational AI application, to provide website customer service, real time sales engagement and lead capture. The configuration reflects a small business deployment, with a single shared inbox model and core chat functionality tuned for a 40 person retail operator.
The deployment uses the vendor hosted LiveChat widget and a cloud hosted management console, installed via a client side JavaScript snippet on web pages. Operational scope is limited to the company website and the customer support and sales functions, with administration consolidated under a single support lead. Governance is operational rather than formal, relying on LiveChat access controls and predefined response workflows to standardize handling of incoming chats.
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Custom Distributors Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Custom Distributors deployed Microsoft 365 to establish Collaboration and productivity capabilities across its 40-employee retail organization in the United States. The Microsoft 365 implementation centralized core productivity tools to support sales, operations and back-office workflows, aligning Collaboration capabilities with daily business functions.
The deployment leveraged standard Microsoft 365 components such as Exchange Online for email, SharePoint and OneDrive for document management and content sharing, and Microsoft Teams for real-time communication and meetings, reflecting typical Collaboration functional modules. Custom Distributors is using Microsoft 365 on their website, and administrative governance is managed internally with tenant-level configuration, user provisioning and basic policy controls tailored to a small business operational footprint.
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Custom Distributors CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Custom Distributors IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Custom Distributors
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Custom Distributors Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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