San Francisco, 94129-2402, CA,
United States
Customer Acquisition Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Customer Acquisition Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Customer Acquisition Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Customer Acquisition Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Abstrakt Call Coaching for Sales Engagement in 2023, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Customer Acquisition Group is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Customer Acquisition Group revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Customer Acquisition Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Abstrakt Software | Legacy | Abstrakt Call Coaching | Sales Engagement | CRM | n/a | 2023 | 2023 |
In 2023 Customer Acquisition Group implemented Abstrakt Call Coaching, Category: , to automate QA and real time coaching across its United States contact centers, with an explicit focus on QA, compliance and sales processes. The engagement targeted contact center quality assurance workflows and agent coaching, using Abstrakt Call Coaching to operationalize automated review and on the call guidance for sales representatives.
The implementation centered on Abstrakt Call Coaching automated QA and playbook features, configuring rule based evaluations and playbook driven prompts to standardize call assessments and agent responses. Real time coaching capabilities were embedded into agent workflows to deliver in call guidance and to surface compliance checks, and automated QA replaced large portions of manual review to create continuous assessment streams.
Operational coverage included CAG’s contact centers and sales operations in the United States, supporting QA, compliance monitoring and front line sales functions. The vendor case study indicates the deployment relied on Abstrakt’s automated QA and playbook modules as the primary functional components, with configuration focused on evaluation criteria and coaching triggers rather than on named third party integrations.
Governance and process changes shifted QA from manual sampling to automated, full coverage evaluation and tightened playbook driven coaching workflows for sales and compliance teams. Outcomes reported in the engagement include an 83% reduction in QA time and a 300% increase in Sales Per Hour within a week, results that the case study attributes to Abstrakt Call Coaching’s automated QA and playbook automation.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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