CWB National Leasing
1525 Buffalo Place,
Winnipeg, MB R3T 1L9, MB,
Canada
Winnipeg, MB R3T 1L9, MB,
Canada
1 204-954-9000
Banking and Financial Services
CWB National Leasing Technographics
CWB National Leasing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CWB National Leasing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2712 CWB National Leasing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CWB National Leasing has purchased the following applications: Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2018, Packet Tide ExpressionEngine CMS (ex EllisLab) for Web Content Management in 2018, CallRail Call Tracking for Call Tracking and Recording in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CWB National Leasing is running and its propensity to invest more and deepen its relationship with Salesforce , Packet Tide , CallRail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CWB National Leasing revenues, which have grown to $1.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CWB National Leasing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CWB National Leasing Tech Stack and Enterprise Applications
CWB National Leasing AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, CWB National Leasing deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment uses a web embedded chat widget to deliver real time conversational engagement under the Chatbots and Conversational AI category, and it is positioned to support customer service and commercial leasing sales inquiries.
The implementation leverages Salesforce Chat's web client and agent console components, configured for routing to contact center queues and skill based assignment, with session transcripts and interaction metadata captured within the Salesforce Chat environment. Standard conversational capabilities such as proactive invitations, pre chat forms, and canned responses were configured to standardize agent handling and surface contextual information to agents.
Operational governance covers managed chat availability windows, scripted routing rules, and agent training overseen by customer service leadership, with defined escalation paths into existing service workflows. The rollout is scoped to the public website and is operated by customer service and sales teams, aligning Salesforce Chat with front line conversational support and lead capture functions.
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CWB National Leasing Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Packet Tide | Legacy | Packet Tide ExpressionEngine CMS (ex EllisLab) | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018 CWB National Leasing implemented Packet Tide ExpressionEngine CMS (ex EllisLab) on its corporate website, deploying the Packet Tide ExpressionEngine CMS (ex EllisLab) as the primary Web Content Management platform. The implementation centralized public-facing content and editorial workflows for marketing and communications, providing a single system for managing product pages, corporate information, and campaign content. The platform is positioned to support role-based editorial permissions and scheduled publishing for the companys digital presence.
Configuration emphasized ExpressionEngines channel and template-driven content model, structured entry types, and asset management to support responsive front-end templates and consistent content rendering. Operational ownership sits with marketing and digital teams, with governance implemented through editorial workflows and approval gating to manage content lifecycle and publishing cadence. The deployment reflects a focused Web Content Management implementation serving CWB National Leasings corporate site in Canada using Packet Tide ExpressionEngine CMS (ex EllisLab).
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CWB National Leasing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, CWB National Leasing deployed CallRail Call Tracking, implementing Call Tracking and Recording on its corporate website to instrument inbound phone activity. The implementation used CallRail Call Tracking to insert trackable numbers into web sessions, capture call recordings, and surface attribution data for website-originated calls.
Configuration emphasized core Call Tracking and Recording capabilities, including dynamic number insertion to associate calls with marketing sources, call recording for quality and compliance, and session-level attribution reporting. Tracking numbers were mapped to campaign and landing page sources to enable channel-level visibility into phone conversions and caller metadata.
Operational scope was focused on website-driven lead capture, with the deployment impacting marketing, sales, and customer service workflows by centralizing inbound call visibility and providing recorded call artifacts for qualification and review. Governance concentrated on access controls for call recordings and on producing attribution reports to align marketing and sales reporting across the company in Canada.
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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CWB National Leasing TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2014 | 2014 |
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CWB National Leasing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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CWB National Leasing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CWB National Leasing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at CWB National Leasing
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by CWB National Leasing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CWB National Leasing IT executives and key decision makers. This section highlights CWB National Leasing's latest recorded technology evaluations, including Temenos T24 for Core Banking on 2025-06-20 and SunGard Global Plus for Portfolio and Investment Management on 2024-07-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CWB National Leasing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-20 | CWB National Leasing | Evaluated | Temenos | Temenos T24 | Core Banking | ERP Services and Operations |
| 2024-07-19 | CWB National Leasing | Evaluated | FIS Global | SunGard Global Plus | Portfolio and Investment Management | Investment Management |
FAQ - APPS RUN THE WORLD CWB National Leasing Technographics
CWB National Leasing is a Banking and Financial Services organization based in Canada,
with around 2712 employees and annual revenues of $1.10 billion.
CWB National Leasing operates a diverse technology stack with applications such as
Salesforce Chat (formerly Salesforce Live Agent), Packet Tide ExpressionEngine CMS (ex EllisLab) and CallRail Call Tracking,
covering areas like Chatbots and Conversational AI, Web Content Management and Call Tracking and Recording.
CWB National Leasing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Packet Tide and CallRail.
CWB National Leasing recently adopted applications including
Adobe Experience Cloud in 2021, Mouseflow in 2019 and Amazon SES in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CWB National Leasing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CWB National Leasing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CWB National Leasing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.