Sao Paulo, 04552-000, SP,
Brazil
Cyrela Brazil Realty Empreendimentos e Participacoes Technographics
Cyrela Brazil Realty Empreendimentos e Participacoes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cyrela Brazil Realty Empreendimentos e Participacoes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Cyrela Brazil Realty Empreendimentos e Participacoes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cyrela Brazil Realty Empreendimentos e Participacoes has purchased the following applications: SuperPortal VR for Core HR in 2023, Microsoft 365 for Collaboration in 2022, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cyrela Brazil Realty Empreendimentos e Participacoes is running and its propensity to invest more and deepen its relationship with VR Gente , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cyrela Brazil Realty Empreendimentos e Participacoes revenues, which have grown to $918.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cyrela Brazil Realty Empreendimentos e Participacoes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cyrela Brazil Realty Empreendimentos e Participacoes Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VR Gente | Legacy | SuperPortal VR | Core HR | HCM | n/a | 2023 | 2024 |
In 2023, Cyrela Brazil Realty Empreendimentos e Participacoes adopted SuperPortal VR as its Core HR platform. Vendor listings on VR Gente identify Cyrela as a customer within the SuperPortal VR ecosystem and indicate the platform is being used for HR and timekeeping activities in Brazil.
SuperPortal VR was provisioned to support core HR capabilities aligned with VR Gente product descriptions, with likely module usage including timekeeping controle de ponto, electronic payslip holerite distribution, and GED document management. The implementation centralized employee self-service workflows, automated time and attendance capture, and digitized payroll-related document flows, reflecting standard Core HR functional modules and configuration patterns.
Operational scope concentrated on HR and payroll business functions across Cyrela operations in Brazil, positioning HR back-office and payroll teams as primary users. Governance emphasis would include centralized configuration of attendance rules, document retention and distribution processes, and standardized digital workflows for ponto and holerite to ensure consistent HR process execution.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Cyrela Brazil Realty Empreendimentos e Participacoes implemented Microsoft 365 to address Collaboration needs. Public-facing site source code and header signals indicate active use of Microsoft 365 on their website, supporting both external content delivery and internal productivity flows.
The Microsoft 365 deployment centers on Collaboration capabilities typical for enterprise environments, including Exchange Online for corporate email, SharePoint Online for document management and intranet publishing, Microsoft Teams for synchronous collaboration, and OneDrive for user file storage. Configuration emphasis aligns with content lifecycle, team workspaces, and messaging workflows, reflecting centralized productivity and collaboration tooling.
Operationally the implementation serves corporate IT, communications, and project teams within Cyrela Brazil Realty Empreendimentos e Participacoes, and the presence on the public website suggests integration points between web content and Microsoft 365 services. Governance and access control are likely managed through Microsoft 365 tenancy and identity controls, with user provisioning and policy enforcement supporting collaboration and information governance across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Cyrela Brazil Realty Empreendimentos e Participacoes deployed Hotjar on its public website, embedding Hotjar as part of its Customer Experience tooling to capture on-page user behavior. The implementation targets behavioral analytics across property listings and lead capture pages, positioning Hotjar to feed qualitative session-level signals into web optimization efforts.
The implementation leverages Hotjar capabilities such as session recordings, heatmaps, conversion funnel analysis, and on-page feedback surveys to surface navigation patterns, form abandonment points, and content engagement. Operational scope centers on the corporate website and digital lead flows, with usage oriented to digital channels, marketing, and UX teams, and data collection managed through site-level privacy and consent controls to align with customer-facing governance.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Cyrela Brazil Realty Empreendimentos e Participacoes
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cyrela Brazil Realty Empreendimentos e Participacoes Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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