Istanbul, 34387,
Turkey
D-Market Elektronik Hizmetler ve Ticaret A.S. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by D-Market Elektronik Hizmetler ve Ticaret A.S. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 D-Market Elektronik Hizmetler ve Ticaret A.S. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that D-Market Elektronik Hizmetler ve Ticaret A.S. has purchased the following applications: Toloka AI for AI infrastructure in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Focusvision for Community Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems D-Market Elektronik Hizmetler ve Ticaret A.S. is running and its propensity to invest more and deepen its relationship with Toloka AI , Google , QuestionPro or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing D-Market Elektronik Hizmetler ve Ticaret A.S. revenues, which have grown to $567.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for D-Market Elektronik Hizmetler ve Ticaret A.S. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Toloka AI | Legacy | Toloka AI | AI infrastructure | AI Development | n/a | 2023 | 2023 |
In 2023, D-Market Elektronik Hizmetler ve Ticaret A.S. implemented Toloka AI to improve search relevance on its Hepsiburada marketplace, using Toloka AI as an AI infrastructure component for labeling and evaluation workflows. The engagement targeted marketplace search relevance and the search-to-conversion funnel across the Türkiye platform, aligning the Toloka AI deployment with e-commerce search and merchandising functions.
The implementation configured crowdsourced labeling pipelines as the primary functional capability, including task design for relevance judgments, label quality controls, and aggregated judgment outputs used to train and validate ranking models. Toloka AI was used to generate human-labeled relevance datasets, and the workflow included dataset versioning and evaluation artifacts to support iterative model tuning and offline relevance testing.
Operationally the solution integrated Toloka AI crowdsourced outputs with Azure-based tooling to host evaluation and model training workloads, creating a data flow from human labels into Azure-hosted evaluation pipelines. The deployment focused on search evaluation instrumentation and model feedback loops applied across the Turkish marketplace, enabling the search engineering and data science teams to consume labeled data for ranking experiments and A B test preparation.
Governance and rollout were executed as a joint solution between Toloka and the customer, operationalizing continuous labeling and quality gates to feed ongoing relevance improvements. The joint implementation increased measured search quality relevance by 9 percent and improved search-to-conversion metrics across the platform in Türkiye, reflecting explicit measured outcomes reported from the engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Press Ganey Forsta | Legacy | Focusvision | Community Management | CRM | n/a | 2018 | 2018 |
In 2018, D-Market Elektronik Hizmetler ve Ticaret A.S. implemented Focusvision to provide Community Management capabilities on its public website hepsiburada.com. The implementation placed Focusvision as an on-site community and feedback layer, instrumented to capture customer discussions and user-generated feedback within the e-commerce experience.
Focusvision was configured to surface community interactions and support moderation workflows, using Community Management functional terminology such as community moderation, content curation, and participant engagement. Operational scope centered on customer-facing digital channels and the e-commerce site, aligning community outputs with customer service, marketing, and product management functions that consume community insights for support triage and content decisions.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2015 | 2015 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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