Bucharest, 062204,
Romania
Dacia Romania Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dacia Romania and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10987 Dacia Romania employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dacia Romania has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2016, TotalSoft Charisma CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dacia Romania is running and its propensity to invest more and deepen its relationship with Adobe Systems , TotalSoft , MediaMath or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dacia Romania revenues, which have grown to $6.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dacia Romania intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TotalSoft | Legacy | TotalSoft Charisma CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014 Dacia Romania implemented TotalSoft Charisma CRM, a CRM solution developed by TotalSoft. The deployment targeted management of a bug agent network spread across the country and the execution of multiple marketing and sales campaigns to support dealer partners in achieving trading goals.
The implementation emphasized partner relationship management and campaign management capabilities, coupled with structured document and information exchange workflows to support intensive operational collaboration. TotalSoft Charisma CRM was configured to centralize customer records and standardize partner-facing processes, aligning CRM functional terminology such as customer master, campaign orchestration, and case or request tracking with operational needs.
The solution was integrated to other information systems to centralize all customer data and to create a single repository for market and partner interactions, enabling cross system visibility without naming specific upstream systems. Operational scope included countrywide agent and partner networks and business functions for marketing, sales, and partner support.
Governance focused on embedding CRM driven processes for partner engagement and document exchange, with TotalSoft delivering the core solution to meet stated business requirements and required functionality. The implementation was undertaken to support partners in running quality relationships with the market and to increase business efficiency.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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