Dan Murphy's
Queen Victoria, Cnr Lonsdale &, Level 1 Swanston St,
Melbourne, 3000, VIC,
Australia
Melbourne, 3000, VIC,
Australia
61 1300 723 388
Retail
Dan Murphy's Technographics
Dan Murphy's Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dan Murphy's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5300 Dan Murphy's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dan Murphy's has purchased the following applications: PayPal Braintree for Payment Processing in 2018, SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dan Murphy's is running and its propensity to invest more and deepen its relationship with PayPal , SAP , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dan Murphy's revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dan Murphy's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dan Murphy's Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Dan Murphy's implemented PayPal Braintree on its website. PayPal Braintree Payment Processing was embedded into the public ecommerce checkout to centralize online card and PayPal wallet transactions for the Australian retail site. The implementation targeted online payment acceptance and authorization workflows and aligned with digital storefront payment handling.
The deployment used PayPal Braintree client SDKs on the front end and server side payment APIs to process transactions and manage payment tokens. Typical functional capabilities implemented include card and PayPal wallet acceptance, client side tokenization to limit PCI scope, and server side transaction processing and settlement orchestration. The full application name PayPal Braintree appears in client code served on checkout pages.
Integration scope focused on the website checkout and order capture flow, with payments routed through PayPal Braintree as the payment processing layer. Operational ownership sits with ecommerce and payments operations, and governance likely centers on payment security, PCI compliance, and checkout release windows. The implementation narrative centers on Dan Murphy's PayPal Braintree Payment Processing for online payment functionality.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017 Dan Murphy's deployed SAP SuccessFactors Recruiting to manage store level hiring across the Woolworths Ltd group. The implementation targeted the Recruiting,Applicant Tracking System category and was scoped to end to end recruitment for all roles across a network of 111 stores including Dan Murphy's, Big W, Supermarkets, Petrol, Thomas Dux, BWS, Australian Leisure and Hospitality Group and Masters Home Improvement.
SAP SuccessFactors Recruiting was configured to support core applicant tracking functions such as job requisition management, candidate sourcing and screening workflows, interview scheduling, and offer management. Configuration work emphasized standardized requisition templates, candidate status orchestration, and stage based automation to align store hiring practices with centralized talent acquisition policy.
The implementation operated alongside Taleo and other recruitment systems to source and screen high quality candidates, with SAP SuccessFactors Recruiting serving as the primary ATS for tracking candidate progress through hiring stages. Operational coverage included talent acquisition and HR processes supporting store hiring teams and centralized HR across the Woolworths Ltd brands, with the system used by recruiters and hiring managers at both corporate and store levels.
Day to day execution was conducted by a team responsible for end to end recruitment workflows, standardizing screening criteria and approval routing across sites to ensure consistent candidate evaluation. Governance centered on role based access, requisition approval chains, and ownership of candidate pipelines to maintain hiring discipline and consistent operational practice.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 Dan Murphy's implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration suite. The deployment is a cloud-hosted SaaS configuration using Google Workspace and is referenced in the Dan Murphy's corporate website source, indicating organization-wide adoption across corporate and store teams. The implementation leverages centralized administration through the Google Workspace Admin console to manage users, organizational units, and platform-wide settings.
Functionally the Google Workspace (Formerly Google G-Suite) implementation covers standard Collaboration capabilities including Gmail for enterprise email, Google Drive and shared drives for document storage, Docs and Sheets for collaborative authoring, Calendar for scheduling, and Meet for video conferencing. Governance appears aligned to platform-native controls, including admin-level account provisioning, role-based access through organizational units, and data stewardship using Google Workspace administration features, supporting business functions such as merchandising, marketing, e-commerce, store operations and corporate IT. References to Google Workspace in the site source suggest the deployment is integrated into the company digital footprint rather than limited to back-office use.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Information Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Dan Murphy's
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dan Murphy's Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dan Murphy's IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dan Murphy's digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Dan Murphy's Technographics
Dan Murphy's is a Retail organization based in Australia,
with around 5300 employees and annual revenues of $1.20 billion.
Dan Murphy's operates a diverse technology stack with applications such as
PayPal Braintree, SAP SuccessFactors Recruiting and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Recruiting, Applicant Tracking System and Collaboration.
Dan Murphy's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, SAP and Google.
Dan Murphy's recently adopted applications including
DocuSign eSignature in 2021, Adobe Experience Cloud in 2021 and Medallia Kampyle in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dan Murphy's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dan Murphy's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dan Murphy's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.