DATABASICS
12030 Sunrise Valley Dr.,Suite 170,
Reston, 20191, VA,
United States
Reston, 20191, VA,
United States
1 800-599-0434
Professional Services
DATABASICS Technographics
DATABASICS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DATABASICS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 DATABASICS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DATABASICS has purchased the following applications: Itemize AP Automation for AP Automation in 2025, Hubspot Live Chat for Chatbots and Conversational AI in 2018, Hubspot CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DATABASICS is running and its propensity to invest more and deepen its relationship with Itemize , Sage , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DATABASICS revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DATABASICS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DATABASICS Tech Stack and Enterprise Applications
DATABASICS ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Itemize | Legacy | Itemize AP Automation | AP Automation | ERP | n/a | 2025 | 2025 |
In 2025 DATABASICS deployed Itemize AP Automation to strengthen invoice and receipt data capture as part of its AP Automation initiatives for a 30 employee professional services firm. The engagement targeted accounts payable and employee expense workflows using Itemize AP Automation to accelerate document processing and reduce manual data entry.
Itemize AP Automation was configured to apply AI document processing for document capture and AP expense extraction, enabling automated parsing of invoices and receipts. Configuration emphasized template free extraction and validation rules to support higher straight through processing rates, reflecting the case description that Itemize improved STP rates and was deployed rapidly.
Operational scope covered finance and accounting functions responsible for payables and expense reimbursement workflows, centralizing captured transaction data into the AP Automation layer for downstream posting. The deployment approach prioritized rapid provisioning and lightweight configuration suitable for a 30 person professional services firm, aligning system capabilities with practical operational throughput and review checkpoints.
Governance changes focused on reworking invoice review and exception handling to shift effort from manual data entry to exception resolution, with Itemize AI document processing feeding standardized extraction results into AP workflows. Outcomes reported include improved straight through processing rates and a rapid deployment timeline, driven by Itemize AP Automation document capture and AP and expense extraction capabilities.
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ERP Financial | ERP |
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2024 | 2024 |
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DATABASICS AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, DATABASICS implemented Hubspot Live Chat on their public website. The deployment positioned Hubspot Live Chat as a Chatbots and Conversational AI capability to support website customer engagement and lead capture for the 30 person professional services firm. Implementation focused on embedding the chat widget across key site pages to provide real time conversational entry points for prospects and existing clients. This established a direct relationship between DATABASICS, Hubspot Live Chat, Chatbots and Conversational AI, and the business function of customer engagement and lead capture.
Configuration work centered on standard conversational workflows, including proactive greetings, canned responses, and form based contact capture. Chat transcripts and contact captures were recorded into HubSpot records to preserve conversational context for follow up, aligning chat interactions with sales and client service workflows. The configuration emphasized lightweight, maintainable conversational snippets and scripted qualification to streamline initial inquiry handling.
Operational ownership was exercised by the client services and sales teams, with routing and availability rules configured to ensure inbound chats reached assigned staff. Rollout and ongoing management were handled internally at the company level given its size, and governance focused on response ownership, transcript retention, and editing of canned response content. The implementation reflects category aligned practices for Chatbots and Conversational AI applied to professional services customer engagement and lead qualification.
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DATABASICS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, DATABASICS implemented Hubspot CRM on its website to centralize customer interactions for the 30 person professional services firm. The deployment used Hubspot CRM as a cloud SaaS application embedded in on-site forms and tracking, focused on real time lead capture, contact profile creation, and basic pipeline visibility, consistent with CRM category capabilities.
Configuration emphasized core CRM modules including contact and company records, deal pipelines, task and activity management, and marketing email workflows. Operational coverage targeted sales and marketing functions across the United States organization, with governance organized around a single centralized contact database and standardized pipeline stages to improve lead qualification and follow up.
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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DATABASICS ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2018 | 2018 |
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DATABASICS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at DATABASICS
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by DATABASICS Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DATABASICS IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DATABASICS digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD DATABASICS Technographics
DATABASICS is a Professional Services organization based in United States,
with around 30 employees and annual revenues of $4.0 million.
DATABASICS operates a diverse technology stack with applications such as
Itemize AP Automation, Hubspot Live Chat and Hubspot CRM,
covering areas like AP Automation, Chatbots and Conversational AI and CRM.
DATABASICS has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Itemize and HubSpot.
DATABASICS recently adopted applications including
Itemize AP Automation in 2025, Sage Intacct in 2024 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DATABASICS’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DATABASICS’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DATABASICS technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.