Campari Group
Via F. Sacchetti, 20, Sesto San Giovanni,
Milano, 20099,
Italy
Milano, 20099,
Italy
39 0 262 251
Consumer Packaged Goods
Campari Group Technographics
Campari Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Campari Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4700 Campari Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Campari Group has purchased the following applications: SAP Concur Expense for Expense Management in 2014, SAP SuccessFactors Compensation for Compensation Management in 2016, PrometeoRifiuti for Waste and Recycling ERP in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Campari Group is running and its propensity to invest more and deepen its relationship with SAP , Informatica EDP , Rollio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Campari Group revenues, which have grown to $2.08 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Campari Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Campari Group Tech Stack and Enterprise Applications
Campari Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2014 | 2014 |
In 2014 Campari Group implemented SAP Concur Expense as its Expense Management solution. The SAP Concur Expense deployment was scoped globally to manage travel expense management across Campari Group.
Implementation emphasized standard Expense Management capabilities including expense reporting, travel expense workflows, policy enforcement, and approval routing within SAP Concur Expense. Configuration work focused on centralized expense policy templates, support for multiple currencies and countries, and approval hierarchies aligned to finance and travel policy workflows.
Operational maintenance and application support were later centralized under a Global IT AMS coordinator between November 2017 and September 2019. The coordinator managed application maintenance for SAP Concur Expense, coordinated the activity of three external consultants, and used the ServiceNow ticketing tool to engage maintenance actions and monitor SLAs.
The deployment had global operational coverage and was managed alongside Campari Group's broader HR and compensation application portfolio, including SAP HCM, SuccessFactors and Beqom under the same AMS remit. Governance relied on ticket driven change control through ServiceNow and centralized AMS ownership, positioning SAP Concur Expense as the enterprise Expense Management system for travel related expense processing.
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Campari Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Compensation | Compensation Management | HCM | n/a | 2016 | 2017 |
In 2016 Campari Group implemented SAP SuccessFactors Compensation as part of a phased SAP SuccessFactors deployment to establish a cloud-based HR infrastructure. The SAP SuccessFactors Compensation implementation sits within a broader move to adopt SAP SuccessFactors solutions and to standardize Campari Group’s HR processes globally, aligning Compensation Management with performance, talent development, and recruitment workflows.
The initial phase began with performance management and progressed to talent development, recruitment, and compensation modules, reflecting a module-by-module configuration approach common to cloud HCM suites. SAP SuccessFactors Compensation was configured as a Compensation Management capability integrated into the suite, leveraging the vendor’s automatically updated, cloud-delivered best practices to minimize bespoke redesign work and accelerate feature adoption.
Integration between the HR functions inside the SAP SuccessFactors suite was used to create a common template for global business processes, enabling harmonized HR practices across Campari Group’s operations. The deployment emphasized a global infrastructure for HR, unifying performance, talent, recruitment, and compensation data flows into a single cloud tenant to support consistent workflows and reporting across regions and business units.
Governance and rollout followed a phased program model, building global standards and operational templates as each module came online. Campari positioned the solution to deliver integration, global standards, high speed, and improved user friendliness, describing the move as a paradigm shift that reduces time spent designing localized solutions and enables incremental delivery of new functionality.
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Core HR | HCM |
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2016 | 2017 |
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Performance and Goal Management | HCM |
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2016 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2017 |
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Talent Management | HCM |
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2016 | 2017 |
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Campari Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Informatica EDP | Legacy | PrometeoRifiuti | Waste and Recycling ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Campari Group implemented PrometeoRifiuti as its Waste and Recycling ERP to centralize waste management and environmental compliance workflows across its consumer packaged goods operations. The deployment targeted operational and EHS functions, aligning waste handling processes with site-level production and packaging activities while providing a single system of record for waste streams and regulatory documentation.
PrometeoRifiuti was configured to support core waste and recycling ERP capabilities including waste stream classification and tracking, manifest and cradle to grave documentation, scheduling for collection and transport, disposal vendor management, and regulatory reporting. The implementation emphasized standardized data models for waste types and material flows, and included role-based configuration to separate operational data capture from compliance reporting responsibilities.
Operational coverage focused on manufacturing and packaging sites and their supporting EHS and supply chain teams, enabling consolidated reporting and audit trails across locations. The implementation incorporated site-level data capture and centralized aggregation, supporting traceability of waste volumes and handling events across production batches without naming specific upstream or downstream system integrations.
Governance changes accompanied the technical rollout, with updated standard operating procedures for waste handling, centralized compliance controls, and formalized workflow approvals for manifests and disposal events. PrometeoRifiuti positioned Campari Group to unify its Waste and Recycling ERP processes, providing a structured platform for environmental management and operational control.
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Campari Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Intelligent Process Automation | AI-Powered Application |
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2024 | 2025 |
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Campari Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Process Mining | Analytics and BI |
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2018 | 2018 |
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Process Mining | Analytics and BI |
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2020 | 2020 |
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Campari Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2017 | 2017 |
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Campari Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2020 | 2020 |
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Campari Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Campari Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Campari Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Group HR | Director | HR | |
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HR Business Partner - Italian Market | Manager | HR | |
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Senior HR Director SEMEA | Director | HR | |
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Global Talent Management & Development Director | Director | HR | |
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SEMEA Reward, International Mobility & HR Analytics Director | Director | HR | |
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Apps Being Evaluated by Campari Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Campari Group IT executives and key decision makers. This section highlights Campari Group's latest recorded technology evaluations, including Bazaarvoice for Personalization and Product Recommendations on 2024-10-08 and Siemens Opcenter for Manufacturing Execution System on 2024-09-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Campari Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-10-08 | Campari Group | Evaluated | Bazaarvoice | Bazaarvoice | Personalization and Product Recommendations | eCommerce |
| 2024-09-24 | Campari Group | Evaluated | Siemens Digital Industries Software | Siemens Opcenter | Manufacturing Execution System | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Campari Group Technographics
Campari Group is a Consumer Packaged Goods organization based in Italy,
with around 4700 employees and annual revenues of $2.08 billion.
Campari Group operates a diverse technology stack with applications such as
SAP Concur Expense, SAP SuccessFactors Compensation and PrometeoRifiuti,
covering areas like Expense Management, Compensation Management and Waste and Recycling ERP.
Campari Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Informatica EDP.
Campari Group recently adopted applications including
Rollio AI in 2024, Microsoft Defender in 2021 and Imperva Sonar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Campari Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Campari Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Campari Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.