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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Daytona Motorsport Management Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
BookNow Software Legacy BookNow Software Reservation and Booking Management ERP Services and Operations n/a 2025 2025
In 2025, Daytona Motorsport Management implemented BookNow Software, a Reservation and Booking Management application, to improve the online booking journey, branding, and conversions across its UK venues. The deployment centralized online reservations and customer interaction workflows for the leisure and hospitality operator that manages multiple sites in the United Kingdom. BookNow Software combined online reservations, EPOS, gift-voucher management and Salesforce CRM integration into a unified operational stack. Configuration work focused on booking flows, voucher lifecycle management, payment reconciliation and customer data capture to support marketing segmentation and sales follow up, with automation designed to reduce manual booking handling and streamline voucher redemption processes. The Salesforce CRM integration synchronized booking-level data to reduce inbound call volume and enable more effective marketing and reporting, while EPOS integration provided transaction-level reconciliation at venue tills. Operational coverage included front-of-house operations, marketing and reporting teams across Daytona Motorsport's UK venues, with integration points instrumented to support centralized reporting and campaign activation. Governance established centralized configuration management and cross-functional workflows between operations and marketing to standardize booking policies and reporting. Daytona Motorsport reported a 61% increase in online revenue and reduced inbound call volumes following the BookNow Software deployment, outcomes that were used to refine customer acquisition and retention workflows.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
Event Management Collaboration 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Mailchimp Marketing Automation CRM n/a 2019 2019
Tag Management CRM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
Web Application Firewalls (WAF) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at Daytona Motorsport Management
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Daytona Motorsport Management Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Daytona Motorsport Management Technographics

Daytona Motorsport Management is a Leisure and Hospitality organization based in United Kingdom, with around 80 employees and annual revenues of $8.0 million.

Daytona Motorsport Management operates a diverse technology stack with applications such as BookNow Software, Microsoft 365 and Intuit Mailchimp, covering areas like Reservation and Booking Management, Collaboration and Marketing Automation.

Daytona Motorsport Management has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as BookNow Software, Microsoft and Intuit.

Daytona Motorsport Management recently adopted applications including BookNow Software in 2025, Microsoft Entra ID (formerly Azure Active Directory) in 2023 and Imunify360 in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Daytona Motorsport Management’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Daytona Motorsport Management’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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