DAZN Group
6th floor, 12 Hammersmith Grove,
London, W6 7AP,
United Kingdom
London, W6 7AP,
United Kingdom
44 20 8484-0800
Media
DAZN Group Technographics
DAZN Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DAZN Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3612 DAZN Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DAZN Group has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Oracle Cloud HCM Absence Management for Absence and Leave Management in 2019, Ada AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DAZN Group is running and its propensity to invest more and deepen its relationship with Oracle , Zuora , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DAZN Group revenues, which have grown to $3.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DAZN Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DAZN Group Tech Stack and Enterprise Applications
DAZN Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019, DAZN Group operated Oracle Cloud ERP within its ERP Financial environment, continuing a deployment that was originally implemented in 2015 during Perform Group's early global Oracle Cloud adoption. The engagement focused on automating complex indirect tax workflows to support DAZN's global streaming business across major sports markets.
DAZN integrated an automated indirect tax determination solution into Oracle Cloud ERP to manage sales tax and VAT, implementing Oracle-specific tax content and built-in tax logic covering more than 150 countries. The implementation delivered bespoke configuration and automated processes tailored to DAZN's diverse global business lines, enabling the Oracle Cloud ERP tax engine to determine the correct tax treatment for the large majority of routine transactions while surfacing only complex exceptions for human review.
The tax automation was deployed across 32 countries, including the US, Canada, Germany, the UK and Japan, and was integrated alongside work performed by a major systems integrator and DAZN's tax professionals. From inception to go-live the Oracle Cloud ERP tax integration was completed in three months, and the automated technology was designed to process millions of transactions annually and to accept frequent updates for rate and rule changes.
Governance was established through close collaboration between DAZN finance and tax teams, the systems integrator and the tax technology provider, with ongoing support and upgrades delivered over the following four years. The implementation of Oracle Cloud ERP and the automated indirect tax solution enabled DAZN to adopt immediate regulatory changes across the selected countries and to maintain compliance in fast changing environments such as those driven by Covid-19 and Brexit.
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ERP Financial | ERP |
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2018 | 2018 |
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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DAZN Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM Absence Management | Absence and Leave Management | HCM | n/a | 2019 | 2020 |
In 2019, DAZN Group implemented Oracle Cloud HCM Absence Management as part of its broader Oracle HCM Cloud application suite. The Oracle Cloud HCM Absence Management deployment serves the Absence and Leave Management category and was provisioned as a centralized cloud-hosted HCM instance supporting Core HR, Absence Management, Performance Management, and Taleo Recruitment modules.
Configuration and functional scope focused on standard absence lifecycle capabilities, including leave entitlement rules, absence balances, multi-type leave workflows, and absence approvals routed through the Oracle HCM framework. Reporting and analytics were delivered using OBIEE, BI Publisher, and OTBI dashboards to surface absence trends and support HR casework, while HCM Data Loader was used for bulk data imports and corrections. The People Systems & Insight Manager role owned day-to-day application operations, troubleshooting, user support, and small fixes or workarounds to maintain continuity of absence administration.
Operational coverage targeted the Global People team, with the People Systems function also overseeing the applicant tracking operational stack, managing Lever and formerly Oracle Taleo for hiring workflows. The implementation emphasized security and data integrity through governance of global HCM roles, security profiles, permissions, and compliance controls within the Oracle Cloud HCM environment. Periodic upgrade processes were managed through formal testing cycles, including creation of test cases, test scripts, and test logs to validate releases and remediate identified issues.
Governance and process changes included training the global People team on reporting and data entry, driving towards a self-service reporting model on OTBI, and coordinating with third-party providers for escalated support. The People Systems lead participated in strategic planning for the HCM roadmap and administered agreed service budgets with suppliers, while operational processes retained an emphasis on data accuracy, secure role management, and controlled upgrade testing.
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Absence and Leave Management | HCM |
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2018 | 2018 |
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Applicant Tracking System | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2019 | 2020 |
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Core HR | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2019 | 2020 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2024 | 2024 |
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DAZN Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ada Support | Legacy | Ada AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, DAZN implemented Ada AI Chatbot on its website. The Ada AI Chatbot, identified in the Chatbots and Conversational AI category, was provisioned to support customer service workflows and frontline web channel interactions for DAZN.
Deployment focused on embedding the Ada AI Chatbot into the DAZN web experience, with conversational flows configured to handle common customer inquiries and to escalate to live agents when necessary. The implementation emphasized automated self-service, intent recognition, and scripted response libraries consistent with Chatbots and Conversational AI functional patterns, and the Ada AI Chatbot was instrumented to capture conversational logs for ongoing tuning.
Operational coverage centers on DAZN customer support teams managing the web channel, with governance processes oriented around conversation design review, escalation rules, and continuous training of the chatbot model. The Ada AI Chatbot implementation clarified ownership for content updates and runtime monitoring, aligning conversational automation with existing support workflows on DAZN’s website.
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DAZN Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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DAZN Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2022 | 2022 |
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DAZN Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2022 | 2022 |
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Digital Asset Management | Content Management |
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2004 | 2004 |
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Enterprise Content Management | Content Management |
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2019 | 2019 |
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DAZN Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2019 | 2019 |
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Social Media Management | CRM |
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2018 | 2018 |
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DAZN Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2022 | 2022 |
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DAZN Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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DAZN Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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DAZN Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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SD-WAN | IaaS |
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2018 | 2018 |
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DAZN Group Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Security Cameras | Physical Security |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at DAZN Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by DAZN Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DAZN Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DAZN Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD DAZN Group Technographics
DAZN Group is a Media organization based in United Kingdom,
with around 3612 employees and annual revenues of $3.20 billion.
DAZN Group operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM Absence Management and Ada AI Chatbot,
covering areas like ERP Financial, Absence and Leave Management and Chatbots and Conversational AI.
DAZN Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Ada Support.
DAZN Group recently adopted applications including
Salesforce Sales Cloud in 2021, OneTrust Cookie Consent in 2020 and OneTrust CookiePro in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DAZN Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DAZN Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DAZN Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.