Mumbai, 400055,
India
Ddb Mudra Group Technographics
Ddb Mudra Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ddb Mudra Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Ddb Mudra Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ddb Mudra Group has purchased the following applications: VasyERP for ERP Financial in 2023, Amazon EC2 for Application Hosting and Computing Services in 2018, Proofpoint Email Security and Protection for Secure Email Gateways (SEGs) in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ddb Mudra Group is running and its propensity to invest more and deepen its relationship with VasyERP Solutions , VA Tech Ventures , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ddb Mudra Group revenues, which have grown to $380.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ddb Mudra Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ddb Mudra Group Tech Stack and Enterprise Applications
Ddb Mudra Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VasyERP Solutions | Legacy | VasyERP | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2023, Ddb Mudra Group created a campaign for VasyERP. The campaign positions VasyERP, a five-year-old brand, within the ERP Financial category and ties the application to retailer-facing finance and commerce workflows, establishing a clear Ddb Mudra Group VasyERP ERP Financial relationship focused on shop-level business functions.
VasyERP is presented around efficiency-first functionality rather than broad automation, with explicit product features cited in the campaign including counter-less billing, an online store capability, and business insights. These feature signals align with core ERP Financial workflows for billing and transactional accounting, point-of-sale simplification, and embedded business intelligence, indicating an implementation narrative that emphasizes streamlined billing, commerce enablement, and insight-driven financial operations.
The campaign narrative centers on retail operational coverage, portraying a shop owner and assistant using VasyERP to handle everyday transactions and online sales across Indian retail outlets. Functional areas impacted by the VasyERP messaging include billing and invoicing, sales and e-commerce order capture, and business insights for financial decision making, with the application framed as supporting day-to-day retail finance and operational tasks.
Ddb Mudra Group’s creative approach uses relatable storytelling in TV commercials and short-form video to communicate product capabilities and address retailer pain points, positioning VasyERP for shop-level adoption. The advertising materials underscore the VasyERP application name and ERP Financial positioning, aiming to translate product features into operational benefits for small and mid-size retail businesses without specifying technical integrations or rollout governance.
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Expense Management | ERP |
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2022 | 2022 |
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Ddb Mudra Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Ddb Mudra Group deployed Amazon EC2 to host its public website as part of its Application Hosting and Computing Services. The deployment used Amazon EC2 to provision and manage compute instances serving web traffic and application stacks, providing direct control over operating system and runtime configuration.
Amazon EC2 served as the primary compute layer for the site's web servers and supported standard hosting capabilities such as instance lifecycle management and workload scaling. Operational responsibility for the Amazon EC2-hosted website was managed by the company's web and IT operations teams, aligning with digital delivery and client-facing communications functions, and centralizing Application Hosting and Computing Services for the public web presence.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Ddb Mudra Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Proofpoint | Legacy | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | CyberSecurity | n/a | 2017 | 2017 |
In 2017, Ddb Mudra Group deployed Proofpoint Email Security and Protection to secure corporate email channels. The implementation is categorized as Secure Email Gateways (SEGs) and was applied to protect email interactions tied to the company website and corporate domains.
Proofpoint Email Security and Protection was configured to deliver core SEG capabilities, including inbound and outbound email filtering, phishing and malware detection, URL and attachment scanning, policy management, quarantine handling, and administrator reporting, reflecting standard Secure Email Gateways (SEGs) functional workflows. Operational scope centered on IT and Security Operations oversight, with the system positioned to support corporate communications and external client outreach processes. Governance work focused on policy standardization, administrator role configuration, and incident triage workflows to centralize email threat response and content policy enforcement. No specific integrations or outcomes were disclosed in the source.
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Ddb Mudra Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Manager IT | Manager | IT | ||||
| VP Finance | VP | Finance | ||||
| Senior Finance Manager | Manager | Finance | ||||
| VP IT | VP | IT |
Apps Being Evaluated by Ddb Mudra Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||