Sao Jose dos Campos, 12246-856, SP,
Brazil
DE FITNESS Technographics
DE FITNESS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DE FITNESS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 DE FITNESS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DE FITNESS has purchased the following applications: Linx Commerce for eCommerce in 2015, Hotjar for Customer Experience in 2019, Amazon CloudFront for Content Delivery Network in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DE FITNESS is running and its propensity to invest more and deepen its relationship with Linx , Trustvox , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DE FITNESS revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DE FITNESS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DE FITNESS Tech Stack and Enterprise Applications
DE FITNESS eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Commerce | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, DE FITNESS began using Linx Commerce as its eCommerce platform on its public website. The Linx Commerce implementation centralizes the online storefront and product catalog for the retailer, delivering standard eCommerce functional flows such as catalog management, shopping cart and checkout orchestration, and order capture consistent with small business operational scale.
Operational scope focuses on the web sales channel and impacts merchandising, sales and fulfillment activities within the 20-employee Brazil-based organization. Governance and day-to-day operations are organized around Linx Commerce administrative capabilities for product data, pricing and order handling, positioning DE FITNESS Linx Commerce eCommerce as the primary application supporting online merchandising, checkout workflows and order management.
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Product Review Management | eCommerce |
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2018 | 2018 |
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DE FITNESS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, DE FITNESS deployed Hotjar on its public e-commerce website. The Hotjar implementation serves as a Customer Experience capability capturing session recordings, heatmaps, form analytics and on‑site feedback via the vendor JavaScript snippet embedded across storefront and product pages. For a 20 person retail organization in Brazil, the client-side deployment provides behavioral telemetry to marketing and product teams without requiring server-side instrumentation.
Operational coverage is focused on the primary website experience, with Hotjar data consumed by e-commerce, marketing and UX functions to inform iterative page and funnel adjustments. Governance is managed internally through access controls and tag management updates, with configuration scoped to page-level tracking and survey triggers rather than backend data pipelines. The approach aligns with common Customer Experience architectures, using a cloud-hosted analytics service to capture on-page interactions for continuous website optimization.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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DE FITNESS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon CloudFront | Content Delivery Network | IaaS | n/a | 2017 | 2017 |
In 2017 DE FITNESS implemented Amazon CloudFront as its Content Delivery Network to accelerate delivery of website assets and front end resources. Amazon CloudFront is deployed through Amazon Web Services and is configured to front the https://www.defitness.com.br website, providing edge caching, static asset distribution, and TLS termination as part of the Content Delivery Network configuration.
The implementation centers on standard CDN capabilities, including origin configuration pointing to the retailer web origin, cache TTL and invalidation controls, and DNS CNAME mapping to CloudFront distributions. Operational scope is focused on the ecommerce storefront and marketing pages, impacting digital storefront delivery, content publishing workflows, and front end performance management for this 20 employee retail organization.
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at DE FITNESS
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Apps Being Evaluated by DE FITNESS Executives
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