Grupo DEACERO
Av. Lazaro Cardenas 2333, Colonia Zona Loma Larga Oriente, in San Pedro Garza Garcia, Nuevo Leon,
Mexico City, 66260,
Mexico
Mexico City, 66260,
Mexico
52 81 8368 1100
Manufacturing
Grupo DEACERO Technographics
Grupo DEACERO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo DEACERO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Grupo DEACERO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo DEACERO has purchased the following applications: Moodle LMS for Learning and Development in 2020, Hubspot Live Chat for Chatbots and Conversational AI in 2020, Aera Decision Cloud for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo DEACERO is running and its propensity to invest more and deepen its relationship with Moodle , HubSpot , Aera Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo DEACERO revenues, which have grown to $3.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo DEACERO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo DEACERO Tech Stack and Enterprise Applications
Grupo DEACERO HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moodle | Legacy | Moodle LMS | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020, Grupo DEACERO implemented Moodle LMS as its web-delivered learning platform, deploying Moodle LMS on the company website to act as the corporate learning portal. The implementation is categorized under Learning and Development and serves as the primary digital locus for employee training content and course delivery.
The deployment emphasizes core Learning and Development capabilities, including course management, user enrollment and role-based access, assessment and quiz engines, content authoring and packaging, and reporting for completion tracking. Configuration work focused on institutional course structures, catalog organization, and learner lifecycle workflows consistent with standard LMS functional modules.
Operational coverage centers on company employees with the platform hosted on Grupo DEACEROs website to provide direct access to training resources. Governance was structured around centralized learning administration, defined instructor and learner roles, and formalized enrollment and content publishing workflows to support ongoing course maintenance and compliance training across corporate functions such as HR and operations.
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Grupo DEACERO AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Grupo DEACERO implemented Hubspot Live Chat. Hubspot Live Chat was deployed as a customer-facing web chat solution under the Chatbots and Conversational AI category to capture site visitors and enable real-time engagement on the corporate website.
The implementation is delivered as an embedded website chat widget and leverages standard chat capabilities including automated greetings, canned responses, lead capture workflows, and a centralized conversation inbox. Operational ownership is organized across marketing and customer service teams to manage chat configuration, routing rules, and response templates, with administration handled through the Hubspot Live Chat console. The deployment focuses on website visitor engagement and inbound inquiry handling, with conversation tagging and inbox workflows used to align chat activity with sales and service intake processes.
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Grupo DEACERO Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aera Technology | Legacy | Aera Decision Cloud | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Grupo DEACERO deployed Aera Decision Cloud to build an Order Lifecycle Management Skill and a digital control tower, targeting order-to-delivery and customer experience improvements for its Mesh & Wire division in Mexico. The implementation is framed as an Order Management deployment using Aera Decision Cloud, with the platform configured to surface decision guidance and operational alerts across the order lifecycle.
The implementation focused on two principal capabilities, an Order Lifecycle Management Skill and a digital control tower. The Order Lifecycle Management Skill encapsulated decision logic for order prioritization and exception handling, and the digital control tower centralized visibility and orchestration across order states, reducing the need for manual analysis and routine reconciliations.
Operational coverage in the first phase was limited to Mexico and the Mesh & Wire division, with direct impact on order management and customer experience workflows. Integrations are not specified in the available information, the deployment emphasized visibility across order management processes and automated analytic outputs to support planning and fulfillment teams.
Governance was organized around decision skill configuration and control tower monitoring, enabling iterative updates to decision rules and exception workflows. Outcomes reported since deployment include a monthly improvement in the perfect order metric of 1 to 2 percentage points beginning in December 2021, increased visibility across order management, and a reduction in manual analysis.
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Grupo DEACERO Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Grupo DEACERO eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Grupo DEACERO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Grupo DEACERO ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Grupo DEACERO Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Source to Pay | Procurement |
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2024 | 2024 |
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Grupo DEACERO PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Replication | PaaS |
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2023 | 2023 |
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Master Data Management | PaaS |
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2023 | 2023 |
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Grupo DEACERO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Grupo DEACERO
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grupo DEACERO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo DEACERO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo DEACERO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Grupo DEACERO Technographics
Grupo DEACERO is a Manufacturing organization based in Mexico,
with around 10000 employees and annual revenues of $3.50 billion.
Grupo DEACERO operates a diverse technology stack with applications such as
Moodle LMS, Hubspot Live Chat and Aera Decision Cloud,
covering areas like Learning and Development, Chatbots and Conversational AI and Analytics and BI.
Grupo DEACERO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Moodle, HubSpot and Aera Technology.
Grupo DEACERO recently adopted applications including
Zycus Source-to-Pay in 2024, Syniti Replicate in 2023 and Syniti Knowledge Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo DEACERO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo DEACERO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo DEACERO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.