istanbul, 34340,
Turkey
Dedeman Hotels & Resorts Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dedeman Hotels & Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Dedeman Hotels & Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dedeman Hotels & Resorts has purchased the following applications: eRevMax RateTiger Suite for Hospitality ERP in 2015, Adobe Connect for Audio Video and Web Conferencing in 2018, Elektra CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dedeman Hotels & Resorts is running and its propensity to invest more and deepen its relationship with eRevMax , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dedeman Hotels & Resorts revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dedeman Hotels & Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| eRevMax | Legacy | eRevMax RateTiger Suite | Hospitality ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Dedeman Hotels & Resorts implemented eRevMax RateTiger Suite as its Hospitality ERP. Dedeman Hotels & Resorts deployed eRevMax RateTiger Suite to centralize rate and allotment configuration and to support reservation and revenue management functions across its online channels.
The implementation concentrated on rate and allotment management, enabling the hotel group to apply length of stay pricing rules and relevant rates consistently. Dedeman used eRevMax RateTiger Suite to manage products and rate rules across nine websites, reducing manual updates when changing rates and allotments.
Operational scope covered reservations, revenue management and distribution operations, with the internet channel generating almost 18 percent of bookings as reported. Staff reported time savings in updating rates and allotments, and the system supported the company in reaching sales targets by automating propagation of rate changes.
Governance shifted to centralized rate control and standardized rule application, with eRevMax RateTiger Suite acting as the Hospitality ERP component for price and inventory orchestration across Dedeman online sites.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Dedeman Hotels & Resorts deployed Adobe Connect as its Audio Video and Web Conferencing solution embedded on the company website. The Adobe Connect deployment is used for both guest-facing web conferencing and internal virtual meeting workflows, leveraging web meeting rooms and webinar sessions accessible from the site. This aligns the application with corporate communications and hotel operations functions.
Functional capabilities implemented include meeting and webinar hosting, screen sharing, session recording and attendee management consistent with Adobe Connect, configured to support scheduled webinars and on-demand virtual sessions. Operational ownership is concentrated within corporate IT and hotel operations, which manage scheduling, access controls and content publishing to the website, while primary user groups include front desk staff, sales, training and corporate communications teams. The implementation emphasizes site-level embedding of the Audio Video and Web Conferencing application to enable customer engagement and staff training across Dedeman Hotels & Resorts in Turkey.
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Collaboration | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ElektraWEB | Legacy | Elektra CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024, Dedeman Hotels & Resorts implemented Elektra CRM as part of Elektraweb's cloud hotel platform in Turkey. Elektra CRM is identified as a CRM application and Elektraweb lists Dedeman in its 2024 customer additions, indicating adoption of the vendor’s guest management and central hotel controls capabilities.
The implementation leverages Elektraweb's cloud SaaS architecture, with Elektra CRM providing guest management, contact and profile management, guest lifecycle workflows and centralized operational controls consistent with a hotel-focused CRM. Elektraweb publicity and customer listings support module usage oriented around CRM and centralized operations within the platform, aligning configuration around reservation-linked guest records and unified control interfaces.
Operational scope covers Dedeman Hotels & Resorts properties in Turkey, with functional impact on guest services, front office, reservations and central operations. Provisioning follows a centralized cloud model to unify guest management and hotel controls across sites, and governance is structured to centralize CRM ownership across hospitality operations and guest-facing teams.
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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