Deel
995 Market St,
San Francisco, 94103, CA,
United States
San Francisco, 94103, CA,
United States
1 469-698-3275
Professional Services
Deel Technographics
Deel Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Deel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Deel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Deel has purchased the following applications: Bardeen Ai for Intelligent Process Automation in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, HubSpot CMS for Web Content Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Deel is running and its propensity to invest more and deepen its relationship with Bardeen , Google , Chili Piper or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Deel revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Deel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Deel Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bardeen | Legacy | Bardeen Ai | Intelligent Process Automation | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Deel deployed Bardeen Ai to automate repetitive Sales and Operations workflows across knowledge-worker teams in the United States. Deel implemented Bardeen Ai as an Intelligent Process Automation platform to instrument sales and operations playbooks, centralize routine task orchestration, and accelerate responsiveness for customer-facing and internal operational workflows.
Configuration emphasized Sales and Operations playbooks, using AI-driven agents and rule-based triggers to automate repetitive tasks such as data entry, outreach sequencing, internal notifications, and handoffs between teams. Governance relied on a centralized playbook library and operations oversight to control automation scope, manage approvals, and iteratively tune agent behavior. Vendor materials and vendor commentary cited time-savings and productivity improvements as outcomes following the rollout.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Deel implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is referenced on Deel's public website and serves as the primary suite for corporate email, calendaring, and document collaboration. Google Workspace (Formerly Google G-Suite) is used to centralize corporate communications and cloud storage across the organization.
Typical functional modules deployed include Gmail, Google Calendar, Google Drive with Docs, Sheets, and Slides, Google Meet for video conferencing, and the Admin console for policy management and user provisioning. The implementation supports standard collaboration workflows such as shared document editing, meeting orchestration, and centralized storage, and is aligned with identity and access controls for enterprise user management. Deel Google Workspace (Formerly Google G-Suite) Collaboration impacts communications, knowledge management, and remote work enablement across business functions.
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Online Meeting Scheduling | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Deel deployed HubSpot CMS on its public website, establishing HubSpot CMS as the company platform for Web Content Management. The deployment positioned the application to centralize corporate content and marketing pages under a single content platform, aligning web publishing with marketing and content operations.
The HubSpot CMS implementation leverages standard Web Content Management capabilities including template-driven page authoring, modular drag and drop layouts, landing page and blog management, form and lead capture components, and built-in SEO and performance tooling. The configuration emphasizes reusable theme assets and page templates to ensure consistent brand presentation and faster page creation cycles across marketing and product-facing pages.
Operational coverage is focused on the corporate website and marketing content workflows, with hosting and delivery managed within the HubSpot CMS environment to provide SSL, CDN delivery, and platform-level site administration. Content governance is structured through role-based access controls, editorial approval queues, and staged publishing to separate draft, review, and production states for cross-functional teams.
Governance and workflow adjustments centered on formalizing editorial roles, enforcing template usage for global sections, and instrumenting version control processes for page changes. The narrative reflects an implementation that embeds HubSpot CMS into Deel Web Content Management practices, supporting centralized editorial control and repeatable site operations across marketing and content teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Deel
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Apps Being Evaluated by Deel Executives
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FAQ - APPS RUN THE WORLD Deel Technographics
Deel is a Professional Services organization based in United States,
with around 6500 employees and annual revenues of $1.00 billion.
Deel operates a diverse technology stack with applications such as
Bardeen Ai, Google Workspace (Formerly Google G-Suite) and HubSpot CMS,
covering areas like Intelligent Process Automation, Collaboration and Web Content Management.
Deel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bardeen, Google and HubSpot.
Deel recently adopted applications including
Bardeen Ai in 2024, 6sense Account Engagement Platform in 2023 and Chili Piper ChiliCal in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Deel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Deel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Deel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.