DEICHMANN Technographics
DEICHMANN Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DEICHMANN and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 49000 DEICHMANN employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DEICHMANN has purchased the following applications: Serrala FinanceSuite for AP Automation in 2015, In-House ATS for Applicant Tracking System in 2011, Gebit Retail Platform for Retail Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DEICHMANN is running and its propensity to invest more and deepen its relationship with Serrala , Microsoft , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DEICHMANN revenues, which have grown to $9.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DEICHMANN intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DEICHMANN Tech Stack and Enterprise Applications
DEICHMANN ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2015 | 2015 |
In 2015, DEICHMANN implemented Serrala FinanceSuite. The Serrala FinanceSuite deployment addressed AP Automation by centralizing invoice capture, optical character recognition driven data extraction, automated workflow routing for approvals, three way invoice matching, exception management, supplier invoice lifecycle tracking and electronic invoice archiving. Configuration emphasized modular accounts payable capabilities including supplier master synchronization, invoice validation rules, approval hierarchy configuration and payment run preparation.
The implementation integrated Serrala FinanceSuite with Deichmann's finance back end systems, connecting invoice and payment posting processes to the corporate ERP and treasury and payment engines, with interfaces to electronic archive stores and payment channels. Operational scope focused on finance and accounts payable functions with a phased rollout across Deichmann's finance centers, supported by governance controls such as configurable approval policies, audit trail instrumentation and exception handling workflows. The technical architecture combined centralized AP processing with ERP and payment system interfaces to support enterprise AP Automation.
|
 |
|
|
ERP Financial | ERP |
|
2022 | 2023 |
|
DEICHMANN HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
In 2011, DEICHMANN deployed an In-House ATS. The In-House ATS functions as the company Applicant Tracking System and is embedded into DEICHMANN's careers website to capture job applications and power online job search and application workflows.
The In-House ATS implementation centers on standard Applicant Tracking System capabilities, including job requisition publishing, configurable online application forms, a candidate database, status tracking across recruitment stages, and recruiter-facing workflows for screening and interview scheduling. The In-House ATS was configured to support requisition lifecycle controls and candidate status transitions that align recruiting activity with HR operations.
Operationally the In-House ATS is used to support talent acquisition and HR recruiting teams through the careers site, collecting applicant data and routing submissions into recruiter queues and review workflows. The system is instrumented as the primary application intake point on DEICHMANN's jobs portal, providing the web front-end integration necessary for job search, application submission, and candidate form capture.
Governance for the In-House ATS emphasizes centralized candidate records, role-based recruiter access, and standardized recruitment workflows to ensure consistent processing of applications. The deployment reflects an in-house approach to Applicant Tracking System ownership, with configuration and operational control retained within DEICHMANN rather than outsourced to a third party.
|
|
|
|
|
Core HR | HCM |
|
2020 | 2020 |
|
|
|
|
|
Core HR | HCM |
|
2024 | 2026 |
|
|
|
|
|
Onboarding | HCM |
|
2022 | 2022 |
|
|
|
|
|
Payroll | HCM |
|
2020 | 2020 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2022 | 2022 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2022 | 2022 |
|
DEICHMANN ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GEBIT | Legacy | Gebit Retail Platform | Retail Management | ERP Services and Operations | n/a | 2017 | 2024 |
In 2017 Deichmann engaged GEBIT to implement the Gebit Retail Platform to support store point of sale capabilities within its Retail Management environment. The initial deployment focused on operationalizing POS functions for cashier workflows and transaction processing at the store level.
Configuration work concentrated on the platform's POS modules, including mobile POS and mobile checkout capabilities, configured for cashier mobility and customer-facing checkout flows. The Gebit Retail Platform's POS capabilities were handled as modular components, enabling GEBIT to provision mobile checkout as an extendable capability within the Retail Management stack.
In 2024 Deichmann piloted a GEBIT-developed mobile checkout to improve in-store conversion and customer service at the point of sale, this pilot assignment to GEBIT is explicitly described in industry coverage. The pilot emphasized mobile transaction capture at the point of sale and service efficiency at store counters.
Operational scope was store-centric, with point of sale teams and store operations engaged in pilot governance and day-to-day use, and GEBIT accountable for module delivery and iteration. Outcomes reported in the source framed the mobile checkout pilot as intended to improve in-store conversion and customer service, without quantified results disclosed in the cited coverage.
|
DEICHMANN Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2006 | 2006 |
|
DEICHMANN Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
DEICHMANN Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Enterprise Content Management | Content Management |
|
2020 | 2020 |
|
DEICHMANN SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Order Management | SCM |
|
2023 | 2024 |
|
DEICHMANN CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
DEICHMANN EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2020 | 2020 |
|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2020 | 2020 |
|
DEICHMANN ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
DEICHMANN Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2025 | 2025 |
|
DEICHMANN PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Electronic Data Interchange (EDI) | PaaS |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at DEICHMANN
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
CIO | CXO | Finance | |
|
|
|
Controller | Director | Finance | |
|
|
|
Business Controller | Director | Operations | |
|
|
|
Team Leader Payroll & HR Administration | Manager | HR | |
|
|
|
People Business Partner | Manager | HR | |
|
|
|
Project Manager Digital HR | Manager | HR | |
|
|
|
Senior Head of Finance | Director | Finance | |
|
|
|
VP People and Culture | VP | HR | |
|
|
|
Head of Payroll | Director | HR | |
|
|
|
HR-Project Manager Digital | Manager | HR | |
|
|
|
Head of IT HR / Finance | Director | Finance | |
|
Apps Being Evaluated by DEICHMANN Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DEICHMANN IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DEICHMANN digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD DEICHMANN Technographics
DEICHMANN is a Retail organization based in Germany,
with around 49000 employees and annual revenues of $9.30 billion.
DEICHMANN operates a diverse technology stack with applications such as
Serrala FinanceSuite, In-House ATS and Gebit Retail Platform,
covering areas like AP Automation, Applicant Tracking System and Retail Management.
DEICHMANN has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, In-House Applications and GEBIT.
DEICHMANN recently adopted applications including
Ivalua in 2025, SAP SuccessFactors Employee Central in 2024 and SCAYLE Distributed Order Management in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DEICHMANN’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DEICHMANN’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DEICHMANN technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.