Deltic Group
Aurora House, Deltic Ave, Buckinghamshire, Bradwell Common, Rooksley,
Milton Keynes, MK13 8LW,
United Kingdom
Milton Keynes, MK13 8LW,
United Kingdom
44 19 08 54 41 00
Leisure and Hospitality
Deltic Group Technographics
Deltic Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Deltic Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Deltic Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Deltic Group has purchased the following applications: IBM Watson Assistant for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2015, OneHash CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Deltic Group is running and its propensity to invest more and deepen its relationship with IBM , Microsoft , OneHash or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Deltic Group revenues, which have grown to $137.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Deltic Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Deltic Group Tech Stack and Enterprise Applications
Deltic Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Watson Assistant | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2018 |
In 2017, Deltic Group deployed IBM Watson Assistant to scale guest-facing conversations for its portfolio of 55 venues, addressing the high volume of Facebook Messenger enquiries the UK’s largest late-night bar and club operator receives. The implementation is positioned within the Chatbots and Conversational AI category to support guest services and online bookings across the estate.
IBM Watson Assistant was configured to handle common guest queries, surface what’s on at specific venues, and direct customers to complete purchases online. Configuration work emphasized conversational intent recognition, dialog flow orchestration, and content retrieval for event and venue information, using capabilities typical of Chatbots and Conversational AI to map intents to venue-level responses and purchase pathways.
The virtual assistant was integrated with the group’s Facebook Messenger presence to capture and respond to social enquiries at scale, routing guests from conversation to the online checkout or booking flow. Operational coverage spans social media enquiries for all 55 venues and impacts guest services, marketing communications, and reservations workflows.
As presented in the source case study, the Watson Assistant deployment enabled Deltic Group to respond to hundreds of thousands of Facebook Messenger enquiries each year and convert social conversations into bookings, positioning IBM Watson Assistant as the conversational layer linking social engagement to online revenue.
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Deltic Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Deltic Group deployed Microsoft 365 to provide a unified Collaboration platform across its corporate operations. Deltic Group is a United Kingdom leisure and hospitality operator with approximately 2500 employees, and the implementation anchors collaboration, email and document workflows at the enterprise level.
Microsoft 365 was configured to deliver cloud email, calendar, document management, team collaboration and file synchronization capabilities, aligning with standard Collaboration functional workflows. The Microsoft 365 deployment emphasized tenant level configuration for shared services, centralized content libraries and user-facing collaboration tools to support cross functional teamwork.
Public website source references indicate Microsoft 365 artifacts are present in Deltic Group web properties, confirming the application is active in external facing assets as well as internal workflows. Operational coverage targets corporate communications, HR and site operations across the United Kingdom, with the Microsoft 365 tenant serving as the primary Collaboration backbone.
Governance was organized around tenant administration, role based access controls and centralized user provisioning to manage departmental and site level access. The implementation narrative positions Microsoft 365 as the core Collaboration platform for Deltic Group, supporting corporate and operational business functions through centralized administration and standardized collaboration services.
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Deltic Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneHash | Legacy | OneHash CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Deltic Group implemented OneHash CRM to support its sales and customer-interaction processes in the United Kingdom. OneHash CRM, categorized as CRM, is listed by the vendor as supporting revenue generation and operational efficiency across Deltic's commercial activities.
The implementation focused on core CRM capabilities, configured for contact and account management, lead and opportunity tracking, sales pipeline management, and activity and task automation aligned to hospitality customer workflows. Configuration work emphasized capturing customer interactions and commercial pipeline stages to consolidate sales and guest engagement processes within OneHash CRM.
Vendor materials show the Deltic logo on the OneHash customer page as the implementation signal, and the deployment targeted commercial and customer-facing teams operating in the UK. Governance and rollout were oriented around centralizing customer-interaction data for commercial decision making, with phased adoption across sales and service functions during 2022, and the vendor positions the configuration as supporting improved revenue generation and operational efficiency.
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Deltic Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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IT Service Management | ITSM |
|
2018 | 2018 |
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Deltic Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Deltic Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Marketing Director | Director | Marketing | |
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IT Director | Director | IT | |
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Apps Being Evaluated by Deltic Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Deltic Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Deltic Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Deltic Group Technographics
Deltic Group is a Leisure and Hospitality organization based in United Kingdom,
with around 2500 employees and annual revenues of $137.0 million.
Deltic Group operates a diverse technology stack with applications such as
IBM Watson Assistant, Microsoft 365 and OneHash CRM,
covering areas like Chatbots and Conversational AI, Collaboration and CRM.
Deltic Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, Microsoft and OneHash.
Deltic Group recently adopted applications including
OneHash CRM in 2022, Google Cloud Platform (GCP) in 2020 and Freshservice in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Deltic Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Deltic Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Deltic Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.