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Deltic Group
Location
Aurora House, Deltic Ave, Buckinghamshire, Bradwell Common, Rooksley,
Milton Keynes, MK13 8LW,
United Kingdom
Website
https://www.delticgroup.co.uk/
Phone
44 19 08 54 41 00
Artw industry
Leisure and Hospitality
Employee
Revenue

Deltic Group Technographics

Deltic Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Deltic Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Deltic Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Deltic Group has purchased the following applications: Rackspace Cloud for Application Hosting and Computing Services in 2018, IBM Watson Assistant for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Deltic Group is running and its propensity to invest more and deepen its relationship with Rackspace Technology , Google , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Deltic Group revenues, which have grown to $137.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Deltic Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Deltic Group Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Rackspace Technology Legacy Rackspace Cloud Application Hosting and Computing Services IaaS n/a 2018 2018
Application Hosting and Computing Services IaaS 2020 2020
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
IBM Legacy IBM Watson Assistant Chatbots and Conversational AI AI-Powered Application n/a 2017 2018 In 2017, Deltic Group deployed IBM Watson Assistant to scale guest-facing conversations for its portfolio of 55 venues, addressing the high volume of Facebook Messenger enquiries the UK’s largest late-night bar and club operator receives. The implementation is positioned within the Chatbots and Conversational AI category to support guest services and online bookings across the estate. IBM Watson Assistant was configured to handle common guest queries, surface what’s on at specific venues, and direct customers to complete purchases online. Configuration work emphasized conversational intent recognition, dialog flow orchestration, and content retrieval for event and venue information, using capabilities typical of Chatbots and Conversational AI to map intents to venue-level responses and purchase pathways. The virtual assistant was integrated with the group’s Facebook Messenger presence to capture and respond to social enquiries at scale, routing guests from conversation to the online checkout or booking flow. Operational coverage spans social media enquiries for all 55 venues and impacts guest services, marketing communications, and reservations workflows. As presented in the source case study, the Watson Assistant deployment enabled Deltic Group to respond to hundreds of thousands of Facebook Messenger enquiries each year and convert social conversations into bookings, positioning IBM Watson Assistant as the conversational layer linking social engagement to online revenue.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
CRM CRM 2022 2022
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
IT Service Management ITSM 2018 2018
IT Decision Makers and Key Stakeholders at Deltic Group
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Deltic Group Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Deltic Group Technographics

Deltic Group is a Leisure and Hospitality organization based in United Kingdom, with around 2500 employees and annual revenues of $137.0 million.

Deltic Group operates a diverse technology stack with applications such as Rackspace Cloud, IBM Watson Assistant and Microsoft 365, covering areas like Application Hosting and Computing Services, Chatbots and Conversational AI and Collaboration.

Deltic Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Rackspace Technology, IBM and Microsoft.

Deltic Group recently adopted applications including OneHash CRM in 2022, Google Cloud Platform (GCP) in 2020 and Rackspace Cloud in 2018, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Deltic Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Deltic Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Deltic Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.