Demandbase
222 2nd Street 24th Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-683-2660
Professional Services
Demandbase Technographics
Demandbase Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Demandbase and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Demandbase employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Demandbase has purchased the following applications: Sage Intacct for ERP Financial in 2020, Greenhouse ATS for Applicant Tracking System in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Demandbase is running and its propensity to invest more and deepen its relationship with Sage , Greenhouse , Pingboard or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Demandbase revenues, which have grown to $215.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Demandbase intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Demandbase Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Demandbase implemented Sage Intacct as its cloud financial system under the ERP Financial category, and Demandbase is using Sage Intacct on their website. The deployment positioned Sage Intacct as the primary platform for corporate financial management at the vendor headquartered in the United States.
The Sage Intacct implementation centers on ERP Financial capabilities typical for mid-market professional services firms, including core general ledger processing, accounts payable automation, accounts receivable and billing orchestration, and financial reporting and consolidation workflows. Configuration work emphasized chart of accounts standardization, automated journal posting, and revenue accounting controls aligned with service-based billing patterns.
Operational coverage for Sage Intacct spans finance, accounting, and revenue operations teams, supporting corporate close and invoicing cycles across Demandbase sites in the United States. The presence of Sage Intacct artifacts on the Demandbase website indicates an integrated surface for financial application references or embedded scripts linked to corporate systems.
Governance and process changes focused on centralizing financial controls, enforcing standardized month end procedures, and introducing automated approvals and audit trails within Sage Intacct. The implementation aligned the ERP Financial system with established finance workflows to improve control and consistency across accounting and revenue functions.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Demandbase implemented Greenhouse ATS to centralize talent acquisition workflows. Greenhouse ATS was deployed as the Applicant Tracking System and instrumented on Demandbase's careers site to capture applicant flow and manage candidate pipelines. The deployment centralized applicant intake for recruiting and HR teams and standardized hiring stages, interview orchestration, and candidate evaluation workflows within Greenhouse ATS. Demandbase Greenhouse ATS Applicant Tracking System supports recruiting and talent acquisition business functions.
Configuration emphasized standard Applicant Tracking System capabilities including job requisition posting, candidate tracking, interview scheduling, scorecards, and offer management. Operational governance established role based access for recruiters and hiring managers, standardized interview kits and scorecard templates to align evaluation criteria, and pipeline status controls to enforce workflow consistency. The implementation tied the public careers site application forms directly into Greenhouse ATS to ensure a single source of applicant records and to route candidates to hiring teams. Rollout proceeded in phases across recruiting and HR teams to embed the new hiring workflows.
|
|
|
|
|
Employee Engagement | HCM |
|
2018 | 2018 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Demandbase deployed Drift AI Chatbot on its website. Drift AI Chatbot is a Chatbots and Conversational AI application used as a web-embedded conversational front end to engage inbound visitors and capture leads. The implementation focused on conversational lead capture, scripted qualification flows, automated responses, and escalation to live agent handoffs as core functional capabilities.
The deployment targeted the corporate website and supported marketing and sales business functions for inbound demand generation and qualification. Operational scope centered on site-level conversation orchestration and playbook-driven dialogs, with governance around qualification criteria, message templates, and handoff protocols to sales teams. The configuration emphasizes conversational workflows, visitor segmentation logic, and routing controls typical of Chatbots and Conversational AI implementations.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2018 | 2018 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2020 | 2020 |
|
|
|
|
|
Account Based Marketing, Sales Engagement | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Engagement, Customer Loyalty | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience, Customer Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Customer Support | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2008 | 2008 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2014 | 2014 |
|
|
|
|
|
Sales Engagement | CRM |
|
2019 | 2019 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2016 | 2016 |
|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2016 | 2016 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2012 | 2012 |
|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Configure Price Quote (CPQ) | SPM |
|
2018 | 2018 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2018 | 2018 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Vulnerability Management | CyberSecurity |
|
2025 | 2025 |
|
IT Decision Makers and Key Stakeholders at Demandbase
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Demandbase Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Demandbase IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Demandbase digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Demandbase Technographics
Demandbase is a Professional Services organization based in United States,
with around 900 employees and annual revenues of $215.0 million.
Demandbase operates a diverse technology stack with applications such as
Sage Intacct, Greenhouse ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Demandbase has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Greenhouse and Drift.
Demandbase recently adopted applications including
Kandji Vulnerability Management in 2025, Pendo SXM in 2023 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Demandbase’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Demandbase’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Demandbase technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.