Toronto, M6N 1C2, ON,
Canada
Den Toronto Technographics
Den Toronto Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Den Toronto and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 Den Toronto employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Den Toronto has purchased the following applications: Square Payments for Payment Processing in 2020, Keap CRM for CRM in 2016, Send13 for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Den Toronto is running and its propensity to invest more and deepen its relationship with Block, Inc. , Keap (formerly Infusionsoft) , Send13 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Den Toronto revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Den Toronto intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Den Toronto Tech Stack and Enterprise Applications
Den Toronto ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block, Inc. | Legacy | Square Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Den Toronto implemented Square Payments. The deployment uses Square Payments as the companys Payment Processing solution on its public website to accept and settle customer card transactions for online sales.
The Square Payments implementation centers on web payment capture, hosted or embedded checkout forms, PCI compliant tokenization of card data, transaction capture and settlement, and built in transaction reporting for reconciliation. Square Payments provides the payment gateway and merchant acquiring functionality necessary to process one time online payments and to generate transaction-level records for bookkeeping.
Integration work focused on the website integration that surfaces Square Payments checkout and reporting to the small two person manufacturing operation, enabling order capture and payment authorization within the site flow. Operational responsibility for payment operations and reconciliation is centralized within the business, using Square Payments reporting and settlement feeds to support finance and order fulfillment workflows.
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Den Toronto CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keap (formerly Infusionsoft) | Legacy | Keap CRM | CRM | CRM | n/a | 2016 | 2016 |
Den Toronto implemented Keap CRM in 2016. The small Canada-based manufacturing firm with two employees uses Keap CRM on their website to capture customer inquiries and centralize contact records, positioning Keap CRM as the primary CRM for sales and customer engagement functions.
Configuration appears centered on cloud-hosted, website-embedded capabilities common to the CRM category, including web-to-lead capture, contact management, basic email follow-up automation, and simple pipeline tracking consistent with Keap CRM functionality. Operational scope is confined to core business functions for a two-person team, with administration and data stewardship kept internal, and no additional integrations beyond the website were specified.
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Den Toronto PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Send13 | Legacy | Send13 | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Den Toronto implemented Send13 to provide Transactional Email capabilities on its website. The Send13 implementation is web embedded on thethedentoronto.com and supports customer-facing transactional messaging for the small Canada based business with two employees.
The deployment centers on standard Transactional Email functional capabilities such as template management, API or SMTP relay for message transmission, delivery and bounce handling, and unsubscribe suppression for transactional flows. Configuration and operational ownership reside with the site owner, who manages templates and sending workflows directly through Send13, and the integration surface is limited to website forms and customer notification flows.
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IT Decision Makers and Key Stakeholders at Den Toronto
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Apps Being Evaluated by Den Toronto Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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