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● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

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Dentsu
Location
1-8-1 Higashi-shimbashi,
Tokyo, 105-0021,
Japan
Website
https://www.dentsu.com/
Phone
81 3 6217-6600
Artw industry
Professional Services
Employee
Revenue

Dentsu Technographics

Dentsu Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Dentsu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 71000 Dentsu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Dentsu has purchased the following applications: Mediaocean BCC AdSystems for ERP Financial in 2016, PeopleHR Core HR for Core HR in 2021, NewBook for Real Estate Property Management in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Dentsu is running and its propensity to invest more and deepen its relationship with Mediaocean , The Access Group , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Dentsu revenues, which have grown to $8.37 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dentsu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Dentsu Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Mediaocean Legacy Mediaocean BCC AdSystems ERP Financial ERP Financial Management n/a 2016 2016
In 2016 Dentsu implemented Mediaocean BCC AdSystems as an ERP Financial platform to support media finance and invoicing workflows. Job postings at Dentsu require working knowledge of Mediaocean and Prisma for media investment and video buying roles in the Asia Pacific and US markets, indicating operational use of Mediaocean BCC AdSystems by media teams rather than a purely marketing or ad operations tool. Explicit use of BCC AdSystems ERP and financial modules is inferred from Mediaocean’s APAC expansion via its acquisition of BCC AdSystems, and the inferred deployment aligns with core billing, payments and reconciliation capabilities typical of ERP Financial systems. The implementation narrative centers on billing and invoicing workflows, payment processing and reconciliation across media accounts, supporting media finance, accounts payable and accounts receivable functions within Dentsu’s media operations across APAC and the US. Governance and rollout signals emphasize embedding Mediaocean BCC AdSystems competence into role requirements for media finance and buying teams, standardizing invoicing processes and consolidating media finance workflows under the Mediaocean BCC AdSystems environment.
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
The Access Group Legacy PeopleHR Core HR Core HR HCM n/a 2021 2021
Payroll HCM 2021 2021
Task Management HCM 2025 2025
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
NewBook Legacy NewBook Real Estate Property Management ERP Services and Operations n/a 2017 2017
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Artificial Intelligence Marketing AI-Powered Application 2019 2019
Blockchain
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Blockchain Platform Blockchain 2025 2025
Blockchain Platform Blockchain 2023 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2020 2020
Collaboration Collaboration 2023 2023
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Management Content Management 2024 2024
Digital Signing Content Management 2021 2021
Web Content Management Content Management 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2020 2020
Digital Advertising Platform CRM 2025 2025
Marketing Automation CRM 2011 2011
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2019 2019
Sales Automation, CRM, Sales Engagement CRM 2024 2024
Tag Management CRM 2016 2016
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2023 2023
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2023 2023
Governance, Risk and Compliance TRM 2023 2023
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2024 2024
Application Hosting and Computing Services IaaS 2024 2024
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
IT Decision Makers and Key Stakeholders at Dentsu
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Dentsu Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Dentsu Technographics

Dentsu is a Professional Services organization based in Japan, with around 71000 employees and annual revenues of $8.37 billion.

Dentsu operates a diverse technology stack with applications such as Mediaocean BCC AdSystems, PeopleHR Core HR and NewBook, covering areas like ERP Financial, Core HR and Real Estate Property Management.

Dentsu has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Mediaocean, The Access Group and NewBook.

Dentsu recently adopted applications including Workday HCM Task Management in 2025, Yuify in 2025 and Magnite SpringServe in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Dentsu’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Dentsu’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Dentsu technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.