AI Buyer Insights:

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

Desa Deri
Location
Halkali Cad. No: 208 Sefakoy- Kucukcekmece,
Istanbul, 34295,
Turkey
Website
https://www.desa.com.tr/
Phone
90 212 473 18 00
Artw industry
Consumer Packaged Goods
Employee
Revenue

Desa Deri Technographics

Desa Deri Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Desa Deri and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1552 Desa Deri employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Desa Deri has purchased the following applications: Akinon Commerce Cloud for eCommerce in 2019, Insider Connect for Customer Data Platform in 2019, Amazon SES for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Desa Deri is running and its propensity to invest more and deepen its relationship with Akinon , PersonaClick , Insider One or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Desa Deri revenues, which have grown to $43.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Desa Deri intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Desa Deri Tech Stack and Enterprise Applications

Desa Deri eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Akinon Legacy Akinon Commerce Cloud eCommerce eCommerce n/a 2019 2019
In 2019, Desa Deri implemented Akinon Commerce Cloud on its public website. The deployment used Akinon Commerce Cloud, Apps Category , to centralize online product catalogs and power the customer-facing storefront for the consumer packaged goods portfolio. Configuration work focused on catalog and merchandising capabilities, content management for product pages, and standard e-commerce checkout and order capture workflows typical of Akinon Commerce Cloud. Operational ownership resided with the e-commerce and marketing functions, with governance implemented through centralized catalog control and role based access for content edits, and a phased rollout onto the corporate website.
Personalization and Product Recommendations eCommerce 2021 2021
Desa Deri CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insider One Legacy Insider Connect Customer Data Platform CRM n/a 2019 2019
In 2019, Desa Deri implemented Insider Connect as a Customer Data Platform on its public website desa.com.tr. The Insider Connect deployment is focused on web tracking and profile unification to support site personalization and audience segmentation for customer engagement. Insider Connect is configured to collect behavioral events and unify identifiers into persistent customer profiles, enabling segmented audiences and real time personalization workflows. Functional capabilities in use include data ingestion via a site script, profile management, audience segmentation, and decisioning for personalized content delivery through the web channel. Operational scope is scoped to the website and supports marketing and e commerce teams for targeted campaigns and content personalization across desa.com.tr. Governance centers on data quality and consent aware tracking, with rollout managed as a site integration rather than an enterprise wide backend overhaul.
Customer Experience CRM 2018 2018
Data Management Platform CRM 2017 2017
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2014 2014
Marketing Analytics CRM 2022 2022
Partner Relationship Management CRM 2022 2022
Desa Deri PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon SES Transactional Email PaaS n/a 2018 2018
In 2018, Desa Deri implemented Amazon SES to handle Transactional Email for its customer-facing website. The deployment uses Amazon SES to deliver order confirmations, account notifications, and authentication messages originating from the company e-commerce front end at desa.com.tr. Configuration focuses on programmatic sending via Amazon SES SMTP and API endpoints, reusable email templates for transactional content, and sender identity verification and reputation controls including DKIM and SPF configuration. The Amazon SES implementation also leverages built-in bounce and complaint tracking and template management to standardize notification workflows across the site. Operational ownership is aligned to digital commerce and customer service teams, with AWS console administration used to manage identities, suppression lists, and sending policies. Integration scope is explicitly the website and associated backend order and authentication services, centralizing transactional messaging, email governance, and deliverability controls through Amazon SES.
Desa Deri IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2019 2019

IT Decision Makers and Key Stakeholders at Desa Deri

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Desa Deri Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Desa Deri IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Desa Deri digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Desa Deri Technographics
Desa Deri is a Consumer Packaged Goods organization based in Turkey, with around 1552 employees and annual revenues of $43.7 million.
Desa Deri operates a diverse technology stack with applications such as Akinon Commerce Cloud, Insider Connect and Amazon SES, covering areas like eCommerce, Customer Data Platform and Transactional Email.
Desa Deri has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Akinon, Insider One and Amazon Web Services (AWS).
Desa Deri recently adopted applications including Microsoft Clarity in 2022, TUNE Partner Marketing Platform in 2022 and PersonaClick in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Desa Deri’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Desa Deri’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Desa Deri technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.