Desigual
Passeig del Mare Nostrum, n 15,
Barcelona, 8039,
Spain
Barcelona, 8039,
Spain
34 933 043 164
Retail
Desigual Technographics
Desigual Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Desigual and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2700 Desigual employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Desigual has purchased the following applications: SAP SuccessFactors Employee Central Global Benefits for Benefits Administration in 2016, Oracle Retail (ex Retek) for Retail Management in 2017, Microsoft Power BI for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Desigual is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Desigual revenues, which have grown to $407.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Desigual intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Desigual Tech Stack and Enterprise Applications
Desigual HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central Global Benefits | Benefits Administration | HCM | n/a | 2016 | 2016 |
In 2016, Desigual implemented SAP SuccessFactors Employee Central Global Benefits as part of a centralized Benefits Administration initiative. The implementation formed a core element of a broader SAP Fashion Works program that used a Spanish corporate template and supported migration activities from SAP HCM to SuccessFactors for Employee Central, Time Off, Compensation and Benefits, with explicit integration touchpoints to payroll agencies.
The deployment configured SAP SuccessFactors Employee Central Global Benefits alongside Time Off and Compensation modules, establishing Employee Central master data, benefit plan configuration, eligibility rules, enrollment workflows and compensation structures. Configuration work emphasized a template-driven approach to balance centralized benefits policies with localized country rule sets and enrollment windows.
At the architectural level the SuccessFactors solution was integrated into Desigual's SAP on HANA landscape, interfacing with SAP FI, CO-PA, CO-PC, TRM, FSCM and POS-DM for financial posting and cost allocation related to benefits. Integrations also connected benefits and payroll feeds to external payroll agencies, leveraged existing middleware patterns including EDICOM for tax compliance, and reused integrations with travel and expense platforms such as Captio and AMEX where benefits-related expense reconciliation was required, supplemented by RPA processes implemented with UIPath and NICE for operational reconciliation and automation.
Governance and rollout followed a template and central HR ownership model, executing more than 20 rollouts across group companies from the Spanish template, with local HR teams managing country-specific benefit configuration and enrollment operations. Testing and cutover coordination included end to end validation with payroll agencies and finance to ensure benefits postings and accruals aligned with SAP financial modules.
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Compensation Management | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Desigual ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail (ex Retek) | Retail Management | ERP Services and Operations | n/a | 2017 | 2018 |
In 2017, Desigual implemented Oracle Retail (ex Retek) as a core application within a Retail Management deployment to formalize service account management and support ongoing service delivery during complex transitions. The implementation centered on operationalizing service transition and account operations rather than on a product sales rollout, aligning Oracle Retail (ex Retek) with defined service delivery capabilities and requirements.
The technical footprint included Oracle Retail components identified in the program, notably MOM, RDF and integration tools, which were used to orchestrate message flows, reference data synchronization and integration pipelines. The deployment integrated those Oracle Retail components with existing legacy systems and internal tools to maintain continuity of retail data exchange, while operational tooling such as Mantis was used for issue tracking and case management.
Operational scope covered service account management responsibilities across multiple enterprise accounts in Europe, with Desigual listed among the main accounts managed, and the model was applied to other regional accounts managed by the same service organization. Business functions impacted included service operations, client relations, presales engagement and service reporting, with the account team managing client priorities, communication and expectations as part of the implementation lifecycle.
Governance and program management followed ITIL and PMBOK practices, with explicit accountability for the service transition plan, operation setup of new accounts, collection of formal customer feedback about service quality, and production of Service Delivery Reports. The service lead role also owned pre sales support for new service proposals, identification of new business requirements, internal team coordination and accountability for service operational margin.
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Desigual Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022 Desigual deployed Microsoft Power BI to surface interactive analytics on its public website and to support internal reporting workflows. The implementation uses Microsoft Power BI within the Analytics and BI category to provide embedded dashboards and report visualizations tied to web activity and commercial metrics.
The configuration emphasizes embedded reports and dashboards, a centralized semantic data model, scheduled dataset refresh, and role based access control to segregate customer facing views from internal operational analytics. Microsoft Power BI is used to publish interactive visuals and prebuilt report pages that can be surfaced on web pages while also serving internal users with queryable reports and self service exploration.
Integrations are focused on website data streams and backend commercial data sources, aligning web telemetry with merchandising and marketing datasets to create unified views for e commerce analytics and campaign measurement. Operational coverage centers on the e commerce, marketing, and analytics teams at Desigual, with the website serving as a primary consumption layer for public facing visualizations and internal dashboards supporting merchandising decisions.
Governance was structured around centralized report lifecycle management, access controls, and a cadence for data refresh and content publication to the website and internal portals. Desigual Microsoft Power BI Analytics and BI supports both customer facing analytics on the website and internal business function reporting, enabling standardized visual artifacts and governed consumption across the organization.
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Desigual Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Desigual eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Desigual SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2016 | 2016 |
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Desigual CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Desigual TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2021 | 2021 |
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Desigual PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Desigual IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Desigual
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Corporate Manager | Manager | IT | |
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IT and Supply Chain Director | Director | Supply Chain | |
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Head of Merchandising and Product Distribution | Director | Finance | |
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ICT Project Manager Merchandising | Manager | Finance | |
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Compensation & Benefits Manager | Manager | HR | |
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HR Admin, Payroll, Legal and Compensation, Orgnization Manager Global | Manager | HR | |
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Head of Performance | Director | Finance | |
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People | HR Manager | Manager | HR | |
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Loyalty Manager | Manager | Marketing | |
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Head of Digital Platforms | Director | IT | |
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Head of CRM, Traffic & Customer Insights | Director | Customer Service | |
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Digital Experience Owner / UX & Content | CXO | IT | |
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Global Retail Marketing Manager | Manager | Marketing | |
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E-commerce Project Manager | Manager | Finance | |
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Technology Innovation Leader | Manager | IT | |
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Digital & CRM Director | Director | IT | |
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Ecommerce Project Manager | Manager | Finance | |
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Apps Being Evaluated by Desigual Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Desigual IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Desigual digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Desigual Technographics
Desigual is a Retail organization based in Spain,
with around 2700 employees and annual revenues of $407.0 million.
Desigual operates a diverse technology stack with applications such as
SAP SuccessFactors Employee Central Global Benefits, Oracle Retail (ex Retek) and Microsoft Power BI,
covering areas like Benefits Administration, Retail Management and Analytics and BI.
Desigual has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and Microsoft.
Desigual recently adopted applications including
Microsoft Power BI in 2022, Salesforce Sales Cloud in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Desigual’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Desigual’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Desigual technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.