Destination NSW
Level 2, 88 Cumberland Street, The Rocks,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 2 9931-1111
Government
Destination NSW Technographics
Destination NSW Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Destination NSW and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 370 Destination NSW employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Destination NSW has purchased the following applications: SAP Business ByDesign for ERP Financial in 2014, Algolia Search for Application, Web and Enterprise Search in 2018, WooCommerce for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Destination NSW is running and its propensity to invest more and deepen its relationship with SAP , Visa , Algolia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Destination NSW revenues, which have grown to $137.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Destination NSW intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Destination NSW Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business ByDesign | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, Destination NSW implemented SAP Business ByDesign to consolidate core financial and administrative workflows. The deployment targeted ERP Financial capabilities and focused on centralizing invoice processing, expense controls and approval routing across the agency's communications and administrative functions.
SAP Business ByDesign was configured to support accounts payable operations including high volume invoice processing and corporate credit card reconciliation, and to manage purchase order approvals and budget monitoring. Functional configurations included approval workflows for purchase orders and corporate card transactions, expense reconciliation, and employee master data elements used to address payroll-related queries and onboarding needs. The implementation used standard ERP Financial terminology such as accounts payable automation, procurement requisition approvals and budget control to describe operating procedures.
Operational coverage centered on the Communications division where staff processed invoices, escalated budget exceptions and administered leave and corporate card approvals, while designated users performed onboarding and training on SAP Business ByDesign. The scope included user administration, login and access setup, and training for new employees to transact finance and administrative tasks in the system. Payroll issues and employee setup were handled in conjunction with the ERP records and associated administrative workflows.
Governance and process restructuring formalized approval workflows for leave requests, purchase orders and corporate credit card transactions, and introduced documented onboarding procedures to streamline user provisioning and training. Operational practices captured monthly board paper collation and the controlled handling of commercially sensitive information within the ERP Financial environment.
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2018 | 2018 |
In 2018 Destination NSW implemented Algolia Search on their public website to unify site search and content discovery for tourism visitors. Algolia Search is deployed as an Application, Web and Enterprise Search service integrated into destinationnsw.com.au front-end templates to deliver instant search, autocomplete and relevance-ranked results across pages and listings. The deployment uses Algolia hosted indices with client-side JavaScript integration embedded in page render workflows.
Implementation tasks focused on indexing site content into Algolia Search, configuring relevance rules, search facets and autocomplete workflows, and establishing index update pipelines from the content management outputs. The integration surfaces Algolia Search through the website search UI and supports content and digital teams responsible for editorial ranking and index maintenance, with analytics instrumentation for query and click monitoring. Governance emphasized operational handover to content owners and documented relevance tuning processes to sustain search quality.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Destination NSW implemented WooCommerce to provide eCommerce capabilities on its public website and manage transactional tourism offerings. The deployment identifies WooCommerce as the site commerce engine provided by Automattic, aligning the vendor relationship and the application selection with the eCommerce category.
The implementation configures WooCommerce to handle catalog management, cart and checkout workflows, order management, pricing and tax configuration, and content-linked product pages. These functional modules reflect core eCommerce capabilities, supporting product presentation, promotional pricing, and the order lifecycle on the Destination NSW site.
Architecturally, WooCommerce is implemented as the website-integrated commerce layer, embedded into the existing web content platform and operated by Destination NSW digital and content teams. Operational scope is centered on the Destination NSW public website where commerce functions support the agency s tourism product listings and transactional flows, while governance focuses on content to commerce coordination, editorial approvals for product publishing, and web operations for order administration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Destination NSW
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Destination NSW Executives
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FAQ - APPS RUN THE WORLD Destination NSW Technographics
Destination NSW is a Government organization based in Australia,
with around 370 employees and annual revenues of $137.0 million.
Destination NSW operates a diverse technology stack with applications such as
SAP Business ByDesign, Algolia Search and WooCommerce,
covering areas like ERP Financial, Application, Web and Enterprise Search and eCommerce.
Destination NSW has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Algolia and Automattic.
Destination NSW recently adopted applications including
Cloudflare CDN in 2020, Oracle Moat in 2019 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Destination NSW’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Destination NSW’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Destination NSW technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.