Detskiy Mir PAO
3-y Nizhnelikhoborskiy proezd d. 3, str. 6,
Moscow, 127238,
Russia
Moscow, 127238,
Russia
7 495 781 0880
Retail
Detskiy Mir PAO Technographics
Detskiy Mir PAO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Detskiy Mir PAO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14126 Detskiy Mir PAO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Detskiy Mir PAO has purchased the following applications: Oracle Retail Merchandising System for Retail Management in 2006, Webim for Chatbots and Conversational AI in 2020, Oracle Retail Data Warehouse for Data Warehouse in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Detskiy Mir PAO is running and its propensity to invest more and deepen its relationship with Oracle , Webim , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Detskiy Mir PAO revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Detskiy Mir PAO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Detskiy Mir PAO Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | SITRONICS IT | 2006 | 2006 |
In 2006 Detskiy Mir PAO implemented Oracle Retail Merchandising System as part of an Oracle Retail MOM initiative to strengthen Retail Management capabilities across merchandising and store operations. The deployment was scoped to core retail functions and led by SITRONICS IT with embedded Oracle Retail consultancy for functional design and implementation support.
The technical implementation included configuration and business process design for Oracle Retail Merchandising System modules RMS, RPM, ReIM, ReSA, Allocation, and RIB. Project activities documented in the engagement covered functional sessions, capturing requirements and gaps, preparing design specifications for modifications, and detailed system configuration work aligned to merchandising, pricing and inventory workflows.
Integration work used the RIB module as the integration bus and included preparing interface designs and data conversion deliverables to enable end to end flows between merchandising, allocation and store-level systems. Data conversion was led by the implementation team and testing cycles were supported to validate master data, transactional feeds and allocation logic across Merchandising and Inventory components.
Governance and rollout activities included structured functional workshops, user training, test support and issues resolution driven by Oracle Retail consultants and analysts. The implementation role explicitly covered business process design, configuration, data conversion leadership and training, providing operational readiness for core Retail Management functions at Detskiy Mir PAO.
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Retail Management | ERP Services and Operations |
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2006 | 2006 |
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Retail Management | ERP Services and Operations |
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2006 | 2006 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Webim | Legacy | Webim | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Detskiy Mir PAO deployed Webim on its public website to provide customer facing conversational interfaces. The Webim implementation functions as a Chatbots and Conversational AI solution embedded in the retailer's ecommerce site, supporting online customer service, order inquiries and digital engagement for shoppers across the company's Russian web properties.
The deployment centers on a web embedded chat widget, configuration driven chatbot workflows, live agent handoff and conversation routing, and analytics for session and message monitoring. Operational ownership sits with customer service and ecommerce teams who manage bot flows, response content and agent queues through the Webim administration console, using the application to automate routine enquiries and escalate complex conversations to human operators.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Data Warehouse | Data Warehouse | Analytics and BI | SITRONICS IT | 2010 | 2010 |
In 2010 Detskiy Mir PAO implemented Oracle Retail Data Warehouse as a centralized Data Warehouse to provide analytical reporting across the retailer. The project engaged SITRONICS IT and included Oracle Retail consulting and analyst responsibilities focused on warehouse architecture, ETL development, and BI reporting.
As Oracle Retail consultant the engagement included designing the database schema and authoring ETL procedures, RETL customization, and configuring the data model in the Oracle BI repository. Development work covered staging and dimensional modeling aligned to a Data Warehouse architecture, RETL procedure development to populate the analytical schema, and setup of customer reports and dashboards using Oracle BI. The Oracle Retail Data Warehouse implementation emphasized the semantic layer in Oracle BI to standardize metrics and support self‑service and operational reporting.
SITRONICS IT served as the implementation partner while the internal consultant delivered RETL customization and report build out. Operational scope focused on enterprise reporting for retail functions, with governance established through the Oracle BI repository configuration and role based report provisioning to enforce a consistent data model and reporting workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Detskiy Mir PAO
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Detskiy Mir PAO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Detskiy Mir PAO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Detskiy Mir PAO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Detskiy Mir PAO Technographics
Detskiy Mir PAO is a Retail organization based in Russia,
with around 14126 employees and annual revenues of $2.00 billion.
Detskiy Mir PAO operates a diverse technology stack with applications such as
Oracle Retail Merchandising System, Webim and Oracle Retail Data Warehouse,
covering areas like Retail Management, Chatbots and Conversational AI and Data Warehouse.
Detskiy Mir PAO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Webim.
Detskiy Mir PAO recently adopted applications including
Google Identity Platform in 2021, Webim in 2020 and Zoom in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Detskiy Mir PAO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Detskiy Mir PAO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Detskiy Mir PAO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.