Dewey's Bakery
262 South Stratford Road,
Winston-Salem, 27103, NC,
United States
Winston-Salem, 27103, NC,
United States
1 336-725-8321
Manufacturing
Dewey's Bakery Technographics
Dewey's Bakery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dewey's Bakery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Dewey's Bakery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dewey's Bakery has purchased the following applications: Sage 100 (formerly MAS 90 & MAS 200) for ERP Financial in 2015, FreeWheel Demandsuite for Agency Management in 2023, Ometrics Ochatbot for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dewey's Bakery is running and its propensity to invest more and deepen its relationship with Sage , Google , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dewey's Bakery revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dewey's Bakery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dewey's Bakery Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 100 (formerly MAS 90 & MAS 200) | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Dewey's Bakery implemented Sage 100 (formerly MAS 90 & MAS 200) for ERP Financial to centralize finance, inventory and manufacturing bill of materials processes across its Winston-Salem manufacturing site. The deployment focused on standard ERP Financial capabilities to support core accounting and operational recordkeeping for a 100 person baking manufacturer.
Configuration emphasized General Ledger, Accounts Payable and Accounts Receivable ledgers alongside Inventory Management and Bill of Materials workflows, with BOM data prepared in Excel and then entered into Sage 100. Data entry and validation routines were instituted to prevent duplication and data degradation, and high-volume numeric entry practices using a 10-key workflow were formalized for accuracy.
Operational coverage included close alignment between finance and shop floor functions, specifically Production Managers, the Quality Control Supervisor and Shipping department, reflecting cross-functional use of Sage 100 for costing and inventory visibility. Scanned records and audit documentation were uploaded into a records database to support SQF audit workflows and to retain essential organizational information alongside transactional data recorded in Sage 100.
Governance and process work centered on scheduled large data projects, role-based data entry ownership, and pre-entry compilation and accuracy checks performed by a Data Entry Specialist from June 2015 to September 2019. These controls targeted consistent BOM entry, audit readiness for food safety compliance, and reduced downstream data correction efforts by enforcing file preparation, validation and coordinated communication with managers prior to Sage 100 input.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Dewey's Bakery implemented FreeWheel Demandsuite on its public website. The deployment centers on FreeWheel Demandsuite and aligns with Agency Management, providing a vendor-hosted advertising orchestration layer integrated into www.deweys.com for digital ad inventory controls and campaign execution.
Deployment is implemented as a web-integrated SaaS instance embedded into site pages, leveraging standard Agency Management capabilities such as inventory tagging, campaign provisioning, order management and delivery reporting. Configuration work focused on publisher inventory mapping, insertion rules and measurement configuration inside the FreeWheel Demandsuite application, with most administration performed through the vendor UI and hosted control plane.
Operational scope covers marketing and digital operations within the United States, where on-site tagging and page-level integration drive campaign delivery. Governance changes emphasized formal ad operations workflows, campaign approval and a centralized marketing owner to manage scheduling and agency interactions while using FreeWheel Demandsuite for campaign execution and reporting.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ometrics | Legacy | Ometrics Ochatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Dewey's Bakery deployed Ometrics Ochatbot on its public website, implementing the Ometrics Ochatbot application as a customer-facing tool in the Chatbots and Conversational AI category. The deployment focused on web conversational assistance to surface product information and to route common customer queries through an on-site chat interface.
Ometrics Ochatbot was configured with conversational modules typical of Chatbots and Conversational AI, including natural language understanding for intent classification, a knowledge base driven FAQ engine, guided navigation flows for product discovery, and lead capture forms to collect contact details. Content and intent models were tailored to bakery product terminology and common customer inquiries, and the Ometrics Ochatbot application was instrumented to support escalation to human agents when conversations exceeded bot scope.
Operational ownership for the Ometrics Ochatbot implementation rested with customer support and marketing functions, with day to day content governance, intent tuning, and script updates coordinated between those teams. The scope of the implementation remained website centric, positioning Ometrics Ochatbot as the primary conversational layer for Dewey's Bakery customer service and e commerce touchpoints.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2010 | 2010 |
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Marketing Automation | CRM |
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2017 | 2017 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Dewey's Bakery
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dewey's Bakery Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dewey's Bakery IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dewey's Bakery digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dewey's Bakery Technographics
Dewey's Bakery is a Manufacturing organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Dewey's Bakery operates a diverse technology stack with applications such as
Sage 100 (formerly MAS 90 & MAS 200), FreeWheel Demandsuite and Ometrics Ochatbot,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
Dewey's Bakery has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, FreeWheel, A Comcast Company and Ometrics.
Dewey's Bakery recently adopted applications including
FreeWheel Demandsuite in 2023, Magnite (ex Rubicon Project) in 2023 and Criteo Commerce Media Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dewey's Bakery’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dewey's Bakery’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dewey's Bakery technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.