Wayzata, 55391, MN,
United States
Diamond Crystal Salt Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Diamond Crystal Salt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Diamond Crystal Salt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Diamond Crystal Salt has purchased the following applications: GoDaddy Webmail for Collaboration in 2019, SmartLink for eCommerce in 2024, Adobe Audience Manager for Data Management Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Diamond Crystal Salt is running and its propensity to invest more and deepen its relationship with GoDaddy , SmartCommerce , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Diamond Crystal Salt revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Diamond Crystal Salt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SmartCommerce | Legacy | SmartLink | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024, Diamond Crystal Salt implemented SmartLink from SmartCommerce within its eCommerce program in the United States. The deployment used SmartCommerce's Click2Cart SmartLink capability to instrument influencer-driven commerce and transfer products directly into retailer carts as part of Diamond Crystal Salt's eCommerce and digital marketing workflows.
Implementation centered on attribution and cart orchestration capabilities, with SmartLink configured to capture link-level referrals, cart transfer events, and campaign identifiers to support influencer measurement. Configuration emphasized event logging for cart transfer success, SKU-level payloads sent to retailer checkouts, and centralized event streams for marketing analytics.
Operational coverage was focused on United States retail activations and managed by the company eCommerce and digital marketing teams, aligning influencer activations to retailer cart flows. SmartLink enabled cross-channel influencer campaigns to funnel consumer interactions into retailer cart sessions and provided a unified mechanism for reconciling marketing touchpoints with cart transfer events.
Reported outcomes included more than 75,000 cart transfers in eight months, improving measurement of influencer ROI and digital spend efficiency. SmartLink by SmartCommerce provided instrumented commerce flows and clearer attribution for Diamond Crystal Salt's influencer-driven eCommerce efforts.
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Shopping Cart Management | eCommerce |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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