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Diamond Crystal Salt
Location
15407 McGinty Road West,
Wayzata, 55391, MN,
United States
Website
https://www.diamondcrystal.com/
Phone
1 800-428-4244
Artw industry
Consumer Packaged Goods
Employee
Revenue

Diamond Crystal Salt Technographics

Diamond Crystal Salt Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Diamond Crystal Salt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Diamond Crystal Salt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Diamond Crystal Salt has purchased the following applications: GoDaddy Webmail for Collaboration in 2019, SmartLink for eCommerce in 2024, Adobe Audience Manager for Data Management Platform in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Diamond Crystal Salt is running and its propensity to invest more and deepen its relationship with GoDaddy , SmartCommerce , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Diamond Crystal Salt revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Diamond Crystal Salt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Diamond Crystal Salt Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Webmail Collaboration Collaboration n/a 2019 2019
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SmartCommerce Legacy SmartLink eCommerce eCommerce n/a 2024 2024
In 2024, Diamond Crystal Salt implemented SmartLink from SmartCommerce within its eCommerce program in the United States. The deployment used SmartCommerce's Click2Cart SmartLink capability to instrument influencer-driven commerce and transfer products directly into retailer carts as part of Diamond Crystal Salt's eCommerce and digital marketing workflows. Implementation centered on attribution and cart orchestration capabilities, with SmartLink configured to capture link-level referrals, cart transfer events, and campaign identifiers to support influencer measurement. Configuration emphasized event logging for cart transfer success, SKU-level payloads sent to retailer checkouts, and centralized event streams for marketing analytics. Operational coverage was focused on United States retail activations and managed by the company eCommerce and digital marketing teams, aligning influencer activations to retailer cart flows. SmartLink enabled cross-channel influencer campaigns to funnel consumer interactions into retailer cart sessions and provided a unified mechanism for reconciling marketing touchpoints with cart transfer events. Reported outcomes included more than 75,000 cart transfers in eight months, improving measurement of influencer ROI and digital spend efficiency. SmartLink by SmartCommerce provided instrumented commerce flows and clearer attribution for Diamond Crystal Salt's influencer-driven eCommerce efforts.
Shopping Cart Management eCommerce 2024 2024
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Audience Manager Data Management Platform CRM n/a 2022 2022
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2024 2024
Marketing Automation CRM 2022 2022
Tag Management CRM 2022 2022
Tag Management CRM 2022 2022
Tag Management CRM 2024 2024
Tag Management CRM 2024 2024
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2022 2022
Domain Name System (DNS) IaaS 2019 2019
Domain Name System (DNS) IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Sockets Layer (SSL) CyberSecurity 2022 2022
Secure Sockets Layer (SSL) CyberSecurity 2022 2022
IT Decision Makers and Key Stakeholders at Diamond Crystal Salt
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Diamond Crystal Salt Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Diamond Crystal Salt Technographics

Diamond Crystal Salt is a Consumer Packaged Goods organization based in United States, with around 200 employees and annual revenues of $100.0 million.

Diamond Crystal Salt operates a diverse technology stack with applications such as GoDaddy Webmail, SmartLink and Adobe Audience Manager, covering areas like Collaboration, eCommerce and Data Management Platform.

Diamond Crystal Salt has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GoDaddy, SmartCommerce and Adobe Systems.

Diamond Crystal Salt recently adopted applications including SmartLink in 2024, SmartSite in 2024 and Google Conversion Tracking in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Diamond Crystal Salt’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Diamond Crystal Salt’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Diamond Crystal Salt technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.