New York, 10017, NY,
United States
Diamond Standard Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Diamond Standard and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Diamond Standard employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Diamond Standard has purchased the following applications: Zoho SalesIQ for Chatbots and Conversational AI in 2020, Hedera Hashgraph DLT for Blockchain Platform in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Diamond Standard is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Thinkstack , Hedera or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Diamond Standard revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Diamond Standard intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hedera | Legacy | Hedera Hashgraph DLT | Blockchain Platform | Blockchain | n/a | 2020 | 2020 |
In 2020, Diamond Standard implemented Hedera Hashgraph DLT as its Blockchain Platform to tokenize physical diamonds and create standardized digital commodities for public trading. The program targets democratizing diamond investment by converting physical Diamond Standard Coins and Diamond Standard Bars into on‑chain Commodity Tokens, with reported market signals including a US$1.2T total diamond supply for investment universe, approximately US$50M in assets currently trading on Hedera, and US$2.5M of Hedera tokenized diamonds trading volume.
The implementation leverages Hedera Token Service HTS to mint and manage non fungible representations for individual Coins and Bars and fungible token logic for Bitcarbon, while Hedera Consensus Service HCS provides an immutable transaction ledger for every ownership change. Diamond Standard embeds a computer chip in each tamper proof container that stores the Commodity Token payload used during token minting and reconciliation, and the solution layered AI and machine learning for automated evaluation of cut, color, clarity, and carat prior to IGI certification and packaging.
Operational integrations include the International Gemological Institute for final inspection and certification, ongoing engagement with Hedera ecosystem wallet providers and digital asset exchanges to enable secondary market trading, and HTS level interoperability that allows transferability with other blockchain networks such as Ethereum. The deployment covers sourcing from a worldwide vendor network, physical custody and packaging workflows, on chain issuance and secondary market order flow, plus exchange and wallet onboarding processes to support investor access.
Governance and controls are explicit to the implementation, the token issuance and administration operate under a Digital Asset Business Act License issued by the Bermuda Monetary Authority, and internal audit oversight is conducted by Deloitte as part of regulatory compliance. The tokenization process is described as regulator reviewed and fully autonomous, with operational steps formalized from sourcing and AI evaluation to IGI certification, tamper proof packaging, chip provisioning, HTS token minting, and HCS transaction recording to preserve provenance and auditability.
Diamond Standard also introduced Bitcarbon as a fungible token backed by dynamic pools of Coins and Bars to enable fractional investment, where one Coin equals 5,000 Bitcarbon and one Bar equals 50,000 Bitcarbon, and Bitcarbon is being positioned as an alternative commodity backed digital asset within the Hedera ecosystem. The architecture, combining Hedera Hashgraph DLT, HTS, HCS, and physical commodity custody controls, is presented as the foundation for increased transparency, liquidity, and broader investor access to diamonds as an asset class.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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