Markham, L3R 8N2, ON,
Canada
Digilite Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Digilite and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Digilite employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Digilite has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Hotjar for Customer Experience in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Digilite is running and its propensity to invest more and deepen its relationship with Drift , HubSpot , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Digilite revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Digilite intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Digilite deployed Drift AI Chatbot on its public website to introduce conversational engagement capabilities. The implementation positioned Drift AI Chatbot within the Chatbots and Conversational AI category to support website customer engagement, lead qualification, and responsive customer conversations for the Canada-based professional services firm.
The deployment used a cloud-hosted chat widget embedded into Digilite’s site, configured with conversational playbooks and automated response models to handle initial inquiries and surface qualified prospects. Ownership and governance were centered in marketing and sales, with the teams configuring message flows, training conversational content, and reviewing interaction transcripts to iteratively refine qualification scripts and routing behavior.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Digilite implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform across the 50-employee Canadian professional services firm. The deployment emphasized core Collaboration capabilities including Gmail for enterprise email, Google Drive for centralized file storage, Docs and Sheets for collaborative document authoring, Calendar for scheduling, and Google Meet for virtual meetings. Google Workspace (Formerly Google G-Suite) is referenced on Digilite's public website, indicating active use and public-facing configuration.
Operational management is executed through the Google Admin console with account provisioning, group-based access controls, organizational units, and document sharing policies configured to support consulting, project delivery, and internal administration workflows. Governance configuration included mobile device management and Collaboration controls such as sharing restrictions and retention settings, aligning platform controls with a small professional services organization. The implementation centralized core Collaboration tooling across the company and standardized communication and content collaboration practices through platform administration.
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015, Digilite implemented Hotjar on its public website. Hotjar is deployed as part of Digilite's Customer Experience tooling and is used to capture session recordings, heatmaps and on page feedback to support website optimization and user research.
The deployment uses a client side JavaScript snippet to collect behavioral data across site pages, enabling recordings and heatmaps without server side changes. Functional modules implemented include Hotjar session recordings, heatmaps, funnels and feedback surveys, which feed marketing, UX and analytics workflows. Operational governance centers on marketing and UX teams who access Hotjar data through the Hotjar interface and incorporate findings into ongoing website optimization and usability review processes.
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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