Austin, 78735, TX,
United States
Digital Realty Trust Technographics
Digital Realty Trust Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Digital Realty Trust and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3936 Digital Realty Trust employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Digital Realty Trust has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2020, UKG Pro HCM (ex UltiPro HCM) for Core HR in 2020, FreeWheel Demandsuite for Agency Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Digital Realty Trust is running and its propensity to invest more and deepen its relationship with Oracle , UKG , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Digital Realty Trust revenues, which have grown to $5.55 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Digital Realty Trust intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Digital Realty Trust Tech Stack and Enterprise Applications
Digital Realty Trust ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020 Digital Realty Trust implemented Oracle Cloud ERP as its ERP Financial platform. The project emphasized enterprise release management and ongoing Oracle application support within the corporate IT organization, aligning release schedules across portfolios and centralizing a single view of all releases.
Implementation centered on multi instance Oracle Cloud ERP operations with formalized development, test and production cycles, and planning for instance refreshes and boundary system alignment. Release management responsibilities were implemented for code promotion, change management, Deployment, Run Books and Implementation Plans, release readiness reviews, and execution of Go Live activities to ensure scope, schedule and quality of application releases.
Integrations and operational coverage explicitly included Salesforce and ServiceNow along with collaboration tooling such as Jira and Confluence and CI CD toolchains, with the Oracle Cloud ERP environment coordinated alongside infrastructure teams for operating system patches, security updates and hardware upgrades. The role architecture required acting as a bridge between application, infrastructure and business stakeholders, and working with a managed service provider and managed services team to prioritize Oracle service requests and incident resolution.
Governance and process changes formalized included an IT release calendar, participation in CAB meetings, a release repository capturing build and release procedures and dependencies, escalation and incident processes, SLA monitoring and audit compliance coordination. The deployment model emphasized ongoing release orchestration, stakeholder communication of release schedules and continual process improvement for release engineering and deployment operations.
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Digital Realty Trust HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro HCM (ex UltiPro HCM) | Core HR | HCM | n/a | 2020 | 2020 |
In 2020 Digital Realty Trust implemented UKG Pro HCM (ex UltiPro HCM) as its Core HR platform. UKG Pro HCM (ex UltiPro HCM) is surfaced on the corporate HR portal at digitalrealty.ultipro.com, providing a branded entry point for employee self service.
The implementation aligns with Core HR functional capabilities, including employee master data management, payroll ready workforce records, benefits administration, onboarding workflows and time and attendance fundamentals that are typical for HRIS deployments. Configuration emphasis appears to include profile and role based access controls, standardized employee data fields and workflow automation to support the hire to retire lifecycle. The system functions as the centralized HR information repository supporting HR, payroll and people operations functions.
Operational governance is described through HRIS stewardship and data governance constructs to manage recordkeeping and compliance activities. Rollout is presented through the company portal and HR service channels with UKG Pro HCM as the system of record for employee information. Public materials show the UKG Pro HCM application in active use on the Digital Realty site.
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Time and Attendance | HCM |
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2010 | 2010 |
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Digital Realty Trust ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Digital Realty Trust deployed FreeWheel Demandsuite on its website. FreeWheel Demandsuite is being used to support Agency Management functions for Digital Realty Trust web properties, centralizing advertising campaign orchestration and publisher inventory control.
The deployment is implemented as a web-facing ad management layer embedded in site delivery workflows to enable campaign trafficking, impression serving, and creative rotation, reflecting standard Agency Management capabilities. Configuration emphasizes campaign setup, audience targeting controls, yield-aware inventory allocation, and publisher-side reporting modules consistent with FreeWheel Demandsuite functional patterns. Implementation details indicate tag-based delivery and coordinated ad decisioning workflows to align agency buys with available site inventory.
Operational ownership is assigned to Digital Realty Trust marketing and advertising operations teams, who manage campaign configuration, agency liaison, and performance reporting across the company website. Governance includes campaign approval workflows and inventory allocation processes to ensure agency buys map to approved placements and reporting schemas. The narrative positions FreeWheel Demandsuite as the Agency Management platform for Digital Realty Trust website advertising and agency coordination.
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Legal Practice Management | ERP Services and Operations |
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2020 | 2020 |
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Real Estate Property Management | ERP Services and Operations |
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2020 | 2020 |
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Digital Realty Trust AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Artificial Intelligence Marketing | AI-Powered Application |
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2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Digital Realty Trust Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Digital Realty Trust Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Realty Trust CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing, Sales Engagement | CRM |
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2017 | 2017 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Digital Realty Trust EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2020 | 2020 |
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Environmental, Social, and Governance (ESG) | EPM |
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2023 | 2023 |
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Digital Realty Trust ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Digital Realty Trust TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2021 | 2021 |
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Digital Realty Trust IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Network Management and Monitoring | IaaS |
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2022 | 2025 |
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Servers, Storage and Networking | IaaS |
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2025 | 2026 |
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Digital Realty Trust CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Digital Realty Trust
Apps Being Evaluated by Digital Realty Trust Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||