Digitas
355 Park Avenue South,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 212 610 5000
Consumer Packaged Goods
Digitas Technographics
Digitas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Digitas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Digitas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Digitas has purchased the following applications: Oracle Netsuite OpenAir for Professional Services Automation in 2008, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019, Okta Identity Cloud for Identity and Access Management (IAM) in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Digitas is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Digitas revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Digitas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Digitas Tech Stack and Enterprise Applications
Digitas ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2008 | 2008 |
In 2008 Digitas implemented Oracle Netsuite OpenAir for Professional Services Automation to standardize project delivery, resource planning, and time capture across its agency services. The Oracle Netsuite OpenAir deployment was scoped to support project managers, resource planners, and finance teams, aligning project costing and billing workflows with agency delivery processes.
Configuration centered on core Professional Services Automation capabilities including project management, resource management and forecasting, time and expense capture, project accounting, billing configuration, and utilization reporting. Oracle Netsuite OpenAir was configured with standardized project templates, task level time entry, and schedule based resource allocation to support end to end project lifecycle workflows.
Operational governance emphasized role based access controls, approval workflows for time and expenses, and centralized project governance processes to harmonize delivery, billing, and finance functions across departments. The implementation positioned Oracle Netsuite OpenAir as the primary system of record for project delivery and resource management within Digitas.
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Digitas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Digitas deployed Microsoft Azure Cloud Services to host its corporate website. The implementation uses Microsoft Azure Cloud Services within the Application Hosting and Computing Services category to provide cloud compute, object storage, and edge content delivery for site assets and user facing pages. The architecture centers on cloud hosted web tiers, scalable compute instances, and content distribution to serve the public website environment.
Operational ownership sits with Digitas web operations and digital experience teams, who operate provisioning and deployment workflows and maintain cloud platform governance for the website. Microsoft Azure Cloud Services is the primary Application Hosting and Computing Services provider supporting website hosting, TLS termination, load balancing, and standard cloud scaling patterns to sustain digital experience delivery.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Digitas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Okta | Legacy | Okta Identity Cloud | Identity and Access Management (IAM) | CyberSecurity | n/a | 2021 | 2021 |
In 2021, Digitas implemented Okta Identity Cloud to provide single sign on on its public website, using the solution as its Identity and Access Management (IAM) capability. The deployment applies Okta SSO to the digitaslbi.com web property, positioning Okta Identity Cloud as the authentication gateway for external web sessions and access to the site.
The implementation configures core Identity and Access Management (IAM) workflows including SSO flows, identity provider configuration, authentication policy enforcement, and session management. Okta Identity Cloud components are used to manage authentication flows and access controls consistent with typical IAM capabilities for web authentication.
Operational scope is concentrated on the external web channel rather than internal back office systems, with governance focused on SSO policy configuration, certificate management, and centralized authentication logging within the Okta console. Rollout and policy controls are managed centrally in Okta Identity Cloud, aligning web access controls with standard identity and access management practices.
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IT Decision Makers and Key Stakeholders at Digitas
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CEO | CXO | Finance | |
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CFO | CXO | Finance | |
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EVP, Marketing | VP | Marketing | |
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Talent Operations Manager | Manager | HR | |
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System Administrator, Finance Assistant | Manager | IT | |
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Head of Revenue Management | Director | Finance | |
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Travel Coordinator and Leadership Team Administrator | Manager | Operations | |
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Talent Director | Director | HR | |
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Talent Acquisition Operations Lead | Manager | HR | |
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Operations Manager | Manager | Finance | |
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Group CIO & Managing Director of DigitasLBi Managed Services | Director | IT | |
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Senior HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Head of Operations International Media | Director | Finance | |
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Head of Managed Services | Director | Finance | |
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CEO | CXO | Finance | |
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Managing Partner | Manager | Finance | |
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Managing Director | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Operations Director | Director | Finance | |
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Apps Being Evaluated by Digitas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Digitas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Digitas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Digitas Technographics
Digitas is a Consumer Packaged Goods organization based in United States,
with around 3000 employees and annual revenues of $1.00 billion.
Digitas operates a diverse technology stack with applications such as
Oracle Netsuite OpenAir, Microsoft Azure Cloud Services and Okta Identity Cloud,
covering areas like Professional Services Automation, Application Hosting and Computing Services and Identity and Access Management (IAM).
Digitas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Okta.
Digitas recently adopted applications including
Amazon EC2 in 2021, Google Cloud Platform (GCP) in 2021 and Amazon CloudFront in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Digitas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Digitas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Digitas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.