Calgary, T2P 3S8, AB,
Canada
Direct Energy Canada Technographics
Direct Energy Canada Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Direct Energy Canada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Direct Energy Canada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Direct Energy Canada has purchased the following applications: SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2021, Salesforce Field Service (ex ClickSoftware) for Field Service Management in 2013, Invoca Call Tracking for Call Tracking and Recording in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Direct Energy Canada is running and its propensity to invest more and deepen its relationship with SAP , Salesforce , Invoca or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Direct Energy Canada revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Direct Energy Canada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Direct Energy Canada Tech Stack and Enterprise Applications
Direct Energy Canada HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Workday Recruiting | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Direct Energy Canada implemented SAP SuccessFactors Recruiting to replace Workday Recruiting. SAP SuccessFactors Recruiting serves as the company's Recruiting,Applicant Tracking System for talent acquisition and is deployed on the public careers site for candidate-facing job posting and application intake.
Configuration focused on SAP SuccessFactors Recruiting Management capabilities including job requisition publishing, applicant tracking, candidate profile capture, and requisition approval workflows, with the SAP SuccessFactors Recruiting application integrated directly into the company careers portal to handle end-to-end candidate submission. Governance centralized HR ownership of the requisition lifecycle and approval routing, and operational scope covered recruiting operations and HR talent acquisition functions across Direct Energy Canada's Canadian operations.
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Direct Energy Canada ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Field Service (ex ClickSoftware) | Field Service Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013 Direct Energy Canada implemented Salesforce Field Service (ex ClickSoftware) to consolidate field operations under a Field Service Management strategy. The deployment targeted scheduling and dispatch workflows for a 500 employee Canadian utility business, with a stated objective to increase competitive advantage through more standardized field operations.
Salesforce Field Service (ex ClickSoftware) was configured to support core Field Service Management capabilities including work order management, advanced scheduling and dispatch, mobile technician workflows, skills based routing, service appointment windows, and optimization for travel and resource utilization. Configuration work focused on dispatcher consoles, technician mobile forms and offline capabilities, service territory rules, and SLA tracking to align field execution with customer service objectives.
Operational rollout emphasized centralizing field operations and customer service coordination across Direct Energy Canada, with phased enablement of dispatch teams and technicians. Governance included role based access controls, configuration of dispatching rules and service priorities, and process changes to standardize work order creation and completion workflows. The implementation narrative centers on embedding Salesforce Field Service (ex ClickSoftware) as the operational backbone for Field Service Management within the company.
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Direct Energy Canada CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Invoca | Legacy | Invoca Call Tracking | Call Tracking and Recording | CRM | n/a | 2021 | 2021 |
In 2021, Direct Energy Canada deployed Invoca Call Tracking on its website. Invoca Call Tracking in the Call Tracking and Recording category is embedded across site pages to capture inbound web-generated calls, enabling call-level analytics, call recording, attribution to digital campaigns, and session context for downstream processing.
The implementation is a site-focused deployment supporting marketing and customer service functions, instrumenting landing pages and campaign entry points to surface call signals for lead qualification and campaign measurement. Data from Invoca Call Tracking is organized to feed marketing analytics and contact center workflows, with governance attention on tracking configuration and recording consent during rollout.
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2019 | 2019 |
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Direct Energy Canada ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Direct Energy Canada IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Direct Energy Canada CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Direct Energy Canada
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Direct Energy Canada Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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