DNOW
7402 North Eldridge Parkway,
Houston, 77041, TX,
United States
Houston, 77041, TX,
United States
1 281-823-4700
Distribution
DNOW Technographics
DNOW Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DNOW and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2375 DNOW employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DNOW has purchased the following applications: Serrala FinanceSuite Accounts Payable for AP Automation in 2012, CareerBuilder Jobs.net ATS for Applicant Tracking System in 2014, Epicor Prophet 21 for Distribution ERP in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DNOW is running and its propensity to invest more and deepen its relationship with Serrala , FIS Global , HighRadius or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DNOW revenues, which have grown to $2.32 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DNOW intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DNOW Tech Stack and Enterprise Applications
DNOW ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite Accounts Payable | AP Automation | ERP | n/a | 2012 | 2012 |
In 2012, DNOW deployed Serrala FinanceSuite Accounts Payable to automate core invoice processing and controls. The Serrala FinanceSuite Accounts Payable rollout targeted the Accounts Payable and Finance organization under the AP Automation category, centralizing invoice intake, validation, and approval routing across the business function.
The implementation configured standard AP Automation modules including invoice capture and imaging, configurable workflow routing, three way matching and GRNI handling, exception management, and vendor data maintenance. Serrala FinanceSuite Accounts Payable was used to enforce approval chains and to support role based responsibilities such as Vendor Maintenance and Open Invoice administration.
Integrations were implemented to align the AP Automation flow with enterprise transaction and workflow systems. The deployment integrated with SAP for vendor master synchronization and financial posting, and with Dolphin PTS for workflow analysis and orchestration as evidenced by Dolphin PTS workflow analyst and trainer roles. The presence of an Open Invoice Administrator role indicates operational coupling to invoice resolution processes within the AP stack.
Governance and change management emphasized system training and ongoing workflow refinement. DNOW documented workflow change processes and maintained training capacity through SAP employee trainer and management level Dolphin Trainer roles, while senior payables GRNI analysts and administrators managed day to day vendor and invoice governance within the Serrala FinanceSuite Accounts Payable environment.
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AR Automation | ERP |
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2014 | 2014 |
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AR Automation | ERP |
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2020 | 2020 |
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ERP Financial | ERP |
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2016 | 2016 |
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ERP Financial | ERP |
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2012 | 2012 |
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ERP Financial | ERP |
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2012 | 2012 |
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DNOW HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CareerBuilder | Legacy | CareerBuilder Jobs.net ATS | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, DNOW deployed CareerBuilder Jobs.net ATS as its Applicant Tracking System. The CareerBuilder Jobs.net ATS was embedded on DNOW's corporate careers site to centralize job postings and capture applicant data for recruiting and talent acquisition across the distribution organization.
Implementation centered on core Applicant Tracking System capabilities such as job requisition and posting, candidate tracking and resume parsing, configurable hiring workflows, and recruiter and hiring manager access controls. The deployment provisioned the career site integration to publish openings and to capture candidate submissions directly into CareerBuilder Jobs.net ATS, creating a single candidate database and recruiter dashboard for operational hiring teams. Governance emphasized structured requisition approvals and workflow configuration within CareerBuilder Jobs.net ATS administrative modules to align sourcing and selection processes.
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Applicant Tracking System | HCM |
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2014 | 2014 |
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Core HR | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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DNOW ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor Prophet 21 | Distribution ERP | ERP Services and Operations | n/a | 2014 | 2015 |
In 2014, DNOW implemented Epicor Prophet 21, a Distribution ERP, to support core finance and distribution workflows across its United States operations. The deployment used the Epicor Prophet 21 Windows based platform with a SQL Server database, positioning Epicor Prophet 21 as the central transactional system for accounts processing.
Configuration focused on accounts receivable and accounts payable capabilities, including invoice generation, check deposit processing, customer statement and payment research, and vendor payment reconciliation. Epicor Prophet 21 was used to generate invoices and record check deposits, and to maintain customer account updates and payment posting workflows within the finance module.
Operational coverage included transactional finance teams and vendor management functions. A temporary Accounts Receivable/Payable clerk worked with Epicor Prophet 21 from November 2014 to August 2015, performing invoice generation, customer payment processing, account research, and vendor contact for late payment reconciliation.
Governance emphasis was placed on standardizing AR and AP reconciliation and payment posting processes within Epicor Prophet 21, consolidating invoice research and vendor communication workflows into the ERP. The implementation narrative links DNOW, Epicor Prophet 21, Distribution ERP, and accounts receivable and accounts payable business functions into a single enterprise system context.
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DNOW AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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DNOW Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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DNOW Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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DNOW Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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DNOW CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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DNOW Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2012 | 2012 |
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Supplier Relationship Management | Procurement |
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2012 | 2012 |
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DNOW TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Risk Management | TRM |
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2020 | 2020 |
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DNOW PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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DNOW IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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DNOW CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at DNOW
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Human Resources - Global | Director | HR | |
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Chief Administrative and Information Officer | CXO | IT | |
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Organizational Development Manager | Manager | Finance | |
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HR Manager | Manager | HR | |
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Business Intelligence and Finance Lead | Manager | IT | |
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Director of Enterprise Applications (SAP) | Director | IT | |
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Vice President, Information Technology | VP | IT | |
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Corporate Accounting Manager | Manager | Finance | |
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Vice President of Finance | VP | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Administrative and Information Officer | CXO | IT | |
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VP Information Technology | VP | IT | |
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Manager, Global Security and Travel | Manager | Finance | |
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Director - Internal Audit | Director | Finance | |
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Chief Accounting Officer | CXO | Finance | |
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Vice President, Pricing & Sourcing | VP | Procurement | |
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Supply Chain Director | Director | Supply Chain | |
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Procurement Manager | Manager | Procurement | |
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Supply Chain Project Manager | Manager | Supply Chain | |
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Senior Credit Manager | Manager | Finance | |
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Chief Financial Officer and Senior Vice President | CXO | Finance | |
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Controller | Director | Finance | |
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Director Of Information Technology | Director | IT | |
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Corporate Controller | Director | Finance | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by DNOW Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DNOW IT executives and key decision makers. This section highlights DNOW's latest recorded technology evaluations, including LogicData iShop for eCommerce on 2025-09-02. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DNOW digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-09-02 | DNOW | Evaluated | LogicData | LogicData iShop | eCommerce | eCommerce |
FAQ - APPS RUN THE WORLD DNOW Technographics
DNOW is a Distribution organization based in United States,
with around 2375 employees and annual revenues of $2.32 billion.
DNOW operates a diverse technology stack with applications such as
Serrala FinanceSuite Accounts Payable, CareerBuilder Jobs.net ATS and Epicor Prophet 21,
covering areas like AP Automation, Applicant Tracking System and Distribution ERP.
DNOW has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, CareerBuilder and Epicor.
DNOW recently adopted applications including
HubSpot CMS in 2021, Hubspot CRM in 2021 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DNOW’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DNOW’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DNOW technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.