Carson City, 89701, NV,
United States
DOD Marketing Technographics
DOD Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DOD Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 DOD Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DOD Marketing has purchased the following applications: Oracle NetSuite Commerce for eCommerce in 2008, GoSquared for Customer Analytics in 2015, Amazon CloudFront for Content Delivery Network in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DOD Marketing is running and its propensity to invest more and deepen its relationship with Oracle , Go Squared , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DOD Marketing revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DOD Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DOD Marketing Tech Stack and Enterprise Applications
DOD Marketing eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2008 | 2008 |
In 2008, DOD Marketing implemented Oracle NetSuite Commerce. Oracle NetSuite Commerce is categorized as eCommerce and was adopted to provide a hosted storefront and order orchestration capability for the ten person professional services firm. The deployment followed a cloud SaaS model with vendor managed application hosting and centralized administrative controls to match the company size and operational resourcing.
The implementation focused on functional modules common to eCommerce, including catalog management, shopping cart and checkout workflows, customer account management, pricing and promotions configuration, and core order management. Operational ownership was assigned to sales and marketing teams, with a designated administrator responsible for product catalog updates, pricing rules and site merchandising. Governance centered on SaaS configuration control, user access provisioning and periodic content update processes to maintain the storefront and service listings. Oracle NetSuite Commerce served as the central eCommerce application to operate the firms online storefront and manage customer interactions.
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DOD Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Go Squared | Legacy | GoSquared | Customer Analytics | CRM | n/a | 2015 | 2015 |
In 2015, DOD Marketing implemented GoSquared as a Customer Analytics solution on its public website https://www.masterseek.com/. The GoSquared deployment was focused on website instrumentation to provide marketing and sales teams with real time visitor visibility, session insights, and event level tracking.
Deployment architecture is web tag based, embedding the GoSquared JavaScript snippet into site pages to capture pageviews, user events, and referral data while feeding configurable dashboards for campaign monitoring and lead qualification. The implementation is scoped to the company website and operated by the internal marketing function at this 10 employee professional services firm, with configuration centered on dashboards, event tracking, and user segmentation to support outreach and content optimization.
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DOD Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon CloudFront | Content Delivery Network | IaaS | n/a | 2015 | 2015 |
In 2015, DOD Marketing implemented Amazon CloudFront on its website. DOD Marketing uses Amazon CloudFront, a Content Delivery Network, to deliver static and dynamic assets for masterseek.com, with the deployment hosted through Amazon Web Services.
The implementation follows a single distribution fronting the public website origin, leveraging edge caching and cache behavior rules to manage object time to live and content freshness, and terminating client connections at AWS edge locations. Configuration-level components include distribution settings, origin definitions, and cache behavior profiles applied to web and marketing assets. Operational scope is focused on the web and marketing function, with configuration and cache invalidation processes governing content rollout and updates.
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IT Decision Makers and Key Stakeholders at DOD Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
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COO | CXO | Finance | |
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CTO | CXO | Finance | |
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Founder & President | CXO | Finance | |
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Apps Being Evaluated by DOD Marketing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||