Los Angeles, 90064, CA,
United States
Dogswell Technographics
Dogswell Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dogswell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Dogswell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dogswell has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, WooCommerce for eCommerce in 2021, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dogswell is running and its propensity to invest more and deepen its relationship with Oracle , Automattic , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dogswell revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dogswell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dogswell Tech Stack and Enterprise Applications
Dogswell ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Dogswell implemented Oracle NetSuite ERP. The Oracle NetSuite ERP deployment targeted ERP Financial functions and centralized core accounting for the company’s finance and accounting teams in the United States.
Implementation focused on standard ERP Financial modules including general ledger, accounts payable, accounts receivable, billing and revenue recognition, fixed assets, and financial reporting and dashboards. Configuration work included chart of accounts redesign, journal automation, invoice and payment processing workflows, role based access controls for finance users, and setup of audit trails to support month end close processes. The rollout was executed as a staged program with configuration, historical financial data conversion, user acceptance testing, and training for finance and operations staff, accompanied by governance measures for change control and clear finance process ownership within Oracle NetSuite ERP.
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Dogswell eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Dogswell implemented WooCommerce on its website to establish a customer-facing eCommerce capability. The implementation centralized the storefront and product catalog inside the WordPress site, using WooCommerce to provide shopping cart, checkout, order management, tax and shipping configuration, and promotional coupon workflows. Configuration work focused on product types and SKU management, pricing rules, merchandise presentation and catalog searchability consistent with eCommerce operational patterns.
Operational ownership resides with Dogswell's eCommerce and marketing functions, which manage catalog updates, content-driven product pages and day-to-day order processing through the WooCommerce administration console. The deployment leverages WooCommerce plugins and theme integration for front-end presentation, and includes administrative controls for inventory status, customer accounts and basic reporting, aligning Dogswell WooCommerce eCommerce with sales and fulfillment business functions. Governance practices emphasize content publishing, pricing approval and order handling processes to sustain online retail operations.
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Dogswell CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Dogswell implemented Intuit Mailchimp as its primary Marketing Automation platform and instrumented the application on their public website. The deployment reflects a midmarket configuration appropriate for a 50 employee media organization, with Intuit Mailchimp serving email marketing and audience engagement functions for Dogswells marketing team.
The Intuit Mailchimp implementation centered on standard Marketing Automation capabilities including audience management, template driven campaign creation, automated email workflows, and embedded signup forms for web lead capture. Configuration efforts emphasized list segmentation, centralized subscriber profiles, and template libraries to support recurring newsletters and promotional campaigns, with web embedded forms and site level tracking used to collect consent and email addresses directly from Dogswells website.
Operational ownership rests with Dogswells marketing function, where governance focused on consent workflows, list hygiene, and campaign approval processes to align messaging with corporate policy. The implementation narrative for Intuit Mailchimp is scoped to website driven email capture and campaign orchestration, illustrating a focused Marketing Automation footprint rather than broader CRM or ERP integration.
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Dogswell IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Dogswell
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Vice President, Customer Development | VP | Customer Service | |
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Senior Vice President of Supply Chain/OPS/R&D/QA | VP | Supply Chain | |
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CEO | CXO | Finance | |
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Apps Being Evaluated by Dogswell Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||