Dungannon, BT71 7DT,
United Kingdom
Donnelly Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Donnelly Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Donnelly Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Donnelly Group has purchased the following applications: Softworks Workforce Management for Workforce Management in 2016, GForces NetDirector for eCommerce in 2020, Kerridge CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Donnelly Group is running and its propensity to invest more and deepen its relationship with Softworks , GForces , Kerridge Commercial Systems Limited or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Donnelly Group revenues, which have grown to $366.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Donnelly Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Softworks | Legacy | Softworks Workforce Management | Workforce Management | HCM | n/a | 2016 | 2016 |
In 2016, Donnelly Group deployed Softworks Workforce Management within its Enniskillen Human Resources team. Softworks Workforce Management was used as the main database Donnelly Group used for storing employee information, providing a central personnel data repository consistent with the Workforce Management category.
The implementation centered on updating and standardizing employee files, with HR staff gathering information from employees and entering those records directly into Softworks Workforce Management. This work established routine data entry and recordkeeping processes, aligning with common Workforce Management capabilities such as personnel data management, absence tracking, and scheduling workflows.
Operational coverage was at the Donnelly Group Enniskillen Human Resource department, where the author worked alongside the Human Resource Manager to maintain employee records. Recruitment interactions observed at two open days, one at South West College Enniskillen and one at Armagh Southern Regional College, connected hiring and onboarding touchpoints to the central HR database, and a two weeks reception rotation reinforced how front desk operations feed employee record updates.
Governance practices emphasized hands-on data stewardship, with HR ownership of data collection and upload routines into Softworks Workforce Management. The rollout was operationally focused, embedding the application as the authoritative store for employee information and formalizing file update workflows within HR.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GForces | Legacy | GForces NetDirector | eCommerce | eCommerce | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kerridge Commercial Systems Limited | Legacy | Kerridge CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014 Donnelly Group implemented Kerridge CRM to consolidate customer-facing processes within its automotive retail operations. Kerridge CRM, categorized as CRM, was introduced to support sales and aftersales business functions across the dealership network.
The implementation emphasized core CRM modules including centralized customer records, contact management, opportunity and sales pipeline tracking, and service history capture. Configuration reflected dealership workflows, capturing vehicle appraisal and valuation notes, stock organisation activities, and sales executive processes for demonstrating, negotiating and upselling finance, paint protection, insurance, extended warranty and service plans.
Operational coverage targeted sales and aftersales teams, aligning customer touchpoints from initial enquiry through post-sale service and support. The Kerridge CRM deployment formalised role-based workflows for sales executives and aftersales staff, enabling consistent capture of buying cues and customer information to inform follow-up and retention activities.
Governance measures focused on standardising data capture, defining contact ownership, and unifying opportunity stages to reduce siloed information between sales, stock management and service functions. Configuration and process changes were positioned to embed CRM-driven workflows into day-to-day dealership operations to improve consistency of customer engagement.
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Marketing Automation | CRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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