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Donnelly Group
Location
59 Moy Rd,
Dungannon, BT71 7DT,
United Kingdom
Website
https://www.donnellygroup.co.uk/
Phone
44 28 8772-2887
Artw industry
Automotive
Employee
Revenue

Donnelly Group Technographics

Donnelly Group Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Donnelly Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Donnelly Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Donnelly Group has purchased the following applications: SeeMeHired ATS for Applicant Tracking System in 2023, GForces NetDirector for eCommerce in 2020, Kerridge CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Donnelly Group is running and its propensity to invest more and deepen its relationship with SeeMeHired , Payroll Outsourcing , Softworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Donnelly Group revenues, which have grown to $366.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Donnelly Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Donnelly Group Tech Stack and Enterprise Applications

Donnelly Group HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SeeMeHired Legacy SeeMeHired ATS Applicant Tracking System HCM n/a 2023 2023
Payroll HCM 2016 2016
Workforce Management HCM 2016 2016
Donnelly Group eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GForces Legacy GForces NetDirector eCommerce eCommerce n/a 2020 2020
In 2020, Donnelly Group implemented GForces NetDirector on its public website to support its eCommerce capability. GForces NetDirector is deployed as the central feed and catalog orchestration tool for the company, and it is explicitly used on the Donnelly Group website. The implementation centers on catalog and data feed management, using GForces NetDirector to normalize product and vehicle listing attributes, schedule feed publication, and control pricing and availability tokens consistent with eCommerce workflows. Configuration work focused on mapping source data into the NetDirector schema, defining channel-specific product records, and establishing automated feed cadence to the web storefront. The deployment leverages standard eCommerce functionality for content enrichment and structured product data management. Operationally the application is integrated directly with the Donnelly Group website to publish managed product listings and inventory signals in near real time, supporting online vehicle and parts presentation. Integration scope is website-facing, aligning merchandising and digital marketing inputs with published feeds, and enabling centralized catalog control for the UK site. The implementation addresses the data pipeline between internal product sources and the public storefront through NetDirector feed orchestration. Governance was organized around catalog ownership and feed governance, placing responsibility for product attribute quality, channel mapping, and publication schedules within the commercial and digital teams. Rollout emphasized standardized attribute definitions and approval workflows to reduce manual corrections, and operational processes were aligned to support ongoing feed maintenance within the eCommerce function.
Donnelly Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Kerridge Commercial Systems Limited Legacy Kerridge CRM CRM CRM n/a 2014 2014
In 2014 Donnelly Group implemented Kerridge CRM to consolidate customer-facing processes within its automotive retail operations. Kerridge CRM, categorized as CRM, was introduced to support sales and aftersales business functions across the dealership network. The implementation emphasized core CRM modules including centralized customer records, contact management, opportunity and sales pipeline tracking, and service history capture. Configuration reflected dealership workflows, capturing vehicle appraisal and valuation notes, stock organisation activities, and sales executive processes for demonstrating, negotiating and upselling finance, paint protection, insurance, extended warranty and service plans. Operational coverage targeted sales and aftersales teams, aligning customer touchpoints from initial enquiry through post-sale service and support. The Kerridge CRM deployment formalised role-based workflows for sales executives and aftersales staff, enabling consistent capture of buying cues and customer information to inform follow-up and retention activities. Governance measures focused on standardising data capture, defining contact ownership, and unifying opportunity stages to reduce siloed information between sales, stock management and service functions. Configuration and process changes were positioned to embed CRM-driven workflows into day-to-day dealership operations to improve consistency of customer engagement.
Marketing Automation CRM 2016 2016
Donnelly Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2019 2019

IT Decision Makers and Key Stakeholders at Donnelly Group

First Name Last Name Title Function Department Email Phone
Head of Group HR Director HR
Human Resources Manager Manager HR
Payroll Manager Manager Finance
Director Operations Director Finance
Show All Contacts

Apps Being Evaluated by Donnelly Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Donnelly Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Donnelly Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Donnelly Group Technographics
Donnelly Group is a Automotive organization based in United Kingdom, with around 700 employees and annual revenues of $366.0 million.
Donnelly Group operates a diverse technology stack with applications such as SeeMeHired ATS, GForces NetDirector and Kerridge CRM, covering areas like Applicant Tracking System, eCommerce and CRM.
Donnelly Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SeeMeHired, GForces and Kerridge Commercial Systems Limited.
Donnelly Group recently adopted applications including SeeMeHired ATS in 2023, GForces NetDirector in 2020 and Amazon CloudFront in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Donnelly Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Donnelly Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Donnelly Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.