Bielefeld, 33617,
Germany
Dr August Oetker Technographics
Dr August Oetker Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dr August Oetker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40000 Dr August Oetker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dr August Oetker has purchased the following applications: Slack Connect for Collaboration in 2022, Pimcore PIM for Product Information Management in 2020, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dr August Oetker is running and its propensity to invest more and deepen its relationship with Salesforce , Pimcore Software , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dr August Oetker revenues, which have grown to $7.89 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dr August Oetker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dr August Oetker Tech Stack and Enterprise Applications
Dr August Oetker Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Dr August Oetker deployed Slack Connect as part of its Collaboration tooling. The implementation positioned Slack Connect as the primary channel for both internal messaging and external partner interactions, and the company is using Slack on their website to surface direct engagement points with external stakeholders.
Configuration emphasized core Slack Connect capabilities, including persistent channels, direct messaging, file sharing, and external organization channels, with workspace segmentation and channel taxonomy aligned to corporate, brand, and project collaboration needs. The deployment also used channel-based workflows and message notifications to coordinate communications across marketing, product, and supply chain functions.
Operational coverage included embedding Slack functionality into the company website to capture external threads and to enable live interactions with partners and vendors, as well as adoption across internal communications and vendor coordination teams within the Dr August Oetker group. Slack Connect served as the connective layer for cross-organizational collaboration while running alongside other corporate collaboration tools.
Governance focused on centralized workspace administration, external sharing controls provided by Slack Connect, and identity and access controls tied to corporate accounts to manage external channels and compliance. The rollout incorporated policy templates for channel provisioning and message retention settings to standardize collaboration practices across brands and corporate functions.
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Dr August Oetker eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pimcore Software | Legacy | Pimcore PIM | Product Information Management | eCommerce | n/a | 2020 | 2020 |
In 2020, Dr August Oetker deployed Pimcore PIM to centralize and publish product information for its public website. The implementation used Pimcore PIM as a Product Information Management solution to consolidate product master data, digital assets, and descriptive content into a single authoring environment. The configuration emphasized catalog modeling, taxonomy and classification, digital asset management, and multichannel publishing capabilities to support consistent product presentation on the website.
Operational ownership was assigned to marketing, e commerce and product management teams who operated role based editorial workflows and data governance rules to manage product lifecycles and publication. Integration was explicitly implemented between Pimcore PIM and the corporate website for content delivery, providing centralized staging and controlled publishing to public webpages. Governance practices focused on product data stewardship, attribute standardization and approval workflows to harmonize product content across assortments.
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Dr August Oetker IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Dr August Oetker implemented Amazon EC2 for Application Hosting and Computing Services to power its public website. Amazon EC2 is employed as the primary compute layer for the corporate web presence, providing on demand virtual server instances and instance orchestration to host website applications and content. The implementation is explicitly referenced on the company website, indicating Amazon EC2 is part of the firm’s application hosting stack.
The deployment focuses on standard application hosting capabilities including provisioning of virtual machine instances, instance scaling and lifecycle management, and network level controls for internet facing workloads. Operational responsibility is aligned with web operations and digital teams who manage instance configuration, monitoring and deployment processes, positioning Amazon EC2 within Dr August Oetker Application Hosting and Computing Services as the core compute backbone for website workloads.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Dr August Oetker
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Dr August Oetker Executives
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