Drankenhandel De Graafschap Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Drankenhandel De Graafschap and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Drankenhandel De Graafschap employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Drankenhandel De Graafschap has purchased the following applications: Microsoft 365 for Collaboration in 2017, Virto Commerce Order Management for Order Management in 2019, Virto Commerce Loyalty for Customer Loyalty in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Drankenhandel De Graafschap is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , Virto Commerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Drankenhandel De Graafschap revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drankenhandel De Graafschap intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Virto Commerce | Legacy | Virto Commerce Order Management | Order Management | SCM | Innovadis | 2019 | 2019 |
In 2019 Drankenhandel De Graafschap implemented Virto Commerce Order Management, an Order Management solution, to launch a unified self service B2B customer portal for its Dutch customers. The program was executed with Innovadis and focused on consolidating ordering, accounting, checkout and personalized pricing into a single customer experience.
Virto Commerce Order Management was configured to centralize order orchestration, account level invoicing, checkout flows and dynamic pricing rules while surfacing customer data for sales and customer service teams. The implementation included configuration of catalog pricing and customer specific price lists to support personalized pricing and streamlined ordering workflows.
The deployment replatformed core order and customer records from SAP into Virto Commerce Order Management and included migration and integration activities carried out by Innovadis to preserve transactional data and pricing agreements. Operational scope targeted B2B distribution for Dutch customers, covering ordering, checkout and accounting functions across the companys distribution operations.
The project delivered a claimed three week launch and drove over 80 percent customer adoption, improving order management and customer data visibility. Innovadis supported the rapid rollout and initial governance for pricing rules and order workflow controls.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Virto Commerce | Legacy | Virto Commerce Loyalty | Customer Loyalty | CRM | Innovadis | 2019 | 2019 |
In 2019, Drankenhandel De Graafschap implemented Virto Commerce Loyalty to support Customer Loyalty as part of a unified B2B self service portal, with Innovadis as the implementation partner and a production go live achieved in weeks. The Virto Commerce Loyalty deployment was positioned to deliver personalized catalogs and advanced promotions to drive customer retention and repeat ordering for the Netherlands-based distributor.
The implementation configured core Customer Loyalty capabilities in Virto Commerce Loyalty including personalized promotion rules, customer segmentation and retention workflows, and catalog personalization tied to account profiles. Functional focus included promotions engine configuration, catalog management for B2B pricing and assortments, and loyalty-oriented promotional orchestration to support sales and marketing campaigns.
Integration and operational coverage centered on the Virto Commerce platform and the new B2B portal, serving roughly 3,500 customers and enabling direct self service ordering and personalized offers. Operational scope touched customer service, sales account management and marketing, with the portal and loyalty features exposed to end customers to support retention efforts and catalog-driven commerce.
Governance and rollout were led by Innovadis, with centralized catalog and promotions governance instituted to support rapid adoption, and a phased rollout that achieved over 80% adoption among the customer base. The program delivered stated customer retention outcomes and high user adoption while keeping implementation timelines measured in weeks.
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Lead Generation | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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