Stockholm, 114 37,
Sweden
Dreams Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dreams and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Dreams employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dreams has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, Amris Applicant Tracking System for Applicant Tracking System in 2022, Aryza Credit Suite for Loan Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dreams is running and its propensity to invest more and deepen its relationship with Microsoft , WorldPay , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dreams revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dreams intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PIXID | Legacy | Amris Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Dreams deployed Amris Applicant Tracking System on its consumer-facing careers site, positioning the Amris Applicant Tracking System as the primary Applicant Tracking System for online application intake. The deployment is surfaced through web-embedded career listings and application forms on dreams.co.uk, routing candidate submissions into a centralized recruitment workspace.
The implementation emphasizes standard Applicant Tracking System capabilities, configured for job posting management, candidate profile capture, resume parsing, staged candidate pipelines, interview scheduling and offer recordkeeping. Recruiter dashboarding and workflow orchestration were implemented to support screening, selection and coordinated recruiter handoffs.
Operational scope covers Dreams recruitment teams, HR business partners and hiring managers across the United Kingdom, centralizing candidate records and standardizing recruitment workflows through the careers site channel. Governance elements include centralized recruiter access controls, role based review workflows and candidate data handling aligned to UK privacy expectations, with process automation embedded into the front-end careers experience.
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Employee Recognition and Rewards Management | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2015 | 2015 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aryza | Legacy | Aryza Credit Suite | Loan Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Dreams deployed Aryza Credit Suite to streamline retail finance applications across its UK retail and online channels. The implementation used Aryza's Embedded Lending Dreams Credit Placement Portal and was fully rolled out by Summer 2022 across 210 UK stores and the company eCommerce platform, establishing a centralized point-of-sale and online credit placement capability.
Aryza Credit Suite was configured to support point-of-sale application initiation and unified application flows, reducing duplicate applicant steps between multiple lenders and providing application orchestration and lender routing consistent with retail finance workflows. Configuration focused on minimizing form re-entry, standardizing data capture at checkout, and supporting multi-lender placement logic to improve credit placement efficiency.
The delivery integrated the Dreams eCommerce checkout and in-store point-of-sale transaction flows with external lender decision channels and placement endpoints, enabling a single portal to route applications to multiple lenders. Operational coverage included retail finance operations, store advisor workflows, and online checkout processes, aligning credit placement with frontline sales and digital commerce functions.
Rollout governance emphasized a single, company-wide Dreams Credit Placement Portal to standardize credit application handling, streamline workflows, and remove duplicate steps between lenders. Outcomes reported by Aryza included approximately an 8 percent uplift in credit acceptance, alongside improved credit placement efficiency and a simplified application experience for both in-store and online customers.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2014 | 2014 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2015 | 2015 |
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Content Management | Content Management |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Real-Time Transportation Visibility | SCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2012 | 2012 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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