Dreams
Brahegatan 9,
Stockholm, 114 37,
Sweden
Stockholm, 114 37,
Sweden
46 70 363 02 07
Banking and Financial Services
Dreams Technographics
Dreams Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dreams and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Dreams employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dreams has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, Amris Applicant Tracking System for Applicant Tracking System in 2022, Aryza Credit Suite for Loan Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dreams is running and its propensity to invest more and deepen its relationship with Microsoft , WorldPay , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dreams revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dreams intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dreams Tech Stack and Enterprise Applications
Dreams ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Dreams implemented Microsoft Dynamics NAV as its ERP Financial platform to centralize core accounting and distribution finance workflows. The deployment focused on finance and distribution functions, providing a single system for general ledger control, month end routines, and management reporting used to issue daily and weekly reports to executives and wider business stakeholders.
The implementation configured Microsoft Dynamics NAV to support general ledger reconciliation, accruals and prepayments processing, capital expenditure recording and reporting, and stock reporting improvements tied to risk team reviews. Finance staff used Microsoft Dynamics NAV for creating accruals and prepayments as part of month end routines, producing P and L review packs, and preparing analytical models for proposed new business activity.
Microsoft Dynamics NAV was integrated into the budgeting and planning landscape through operational linkage to Cognos budgeting software, with Navision feeding financial positions and budget variances. Operational coverage included the Finance department, Distribution leadership, and Risk management, and the budgeting process documented in the notes covered 500 employees across 16 sites, utilities budgeting, and distribution budget ownership.
Governance and workflow changes centered on establishing a recurring month end reconciliation cadence, formalizing reporting deliverables for senior management, and embedding financial review procedures into distribution planning meetings with Heads of Distribution. The implementation emphasized standardized general ledger reviews and routine reconciliation tasks to surface financial risk and opportunities for stakeholders.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Dreams HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PIXID | Legacy | Amris Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Dreams deployed Amris Applicant Tracking System on its consumer-facing careers site, positioning the Amris Applicant Tracking System as the primary Applicant Tracking System for online application intake. The deployment is surfaced through web-embedded career listings and application forms on dreams.co.uk, routing candidate submissions into a centralized recruitment workspace.
The implementation emphasizes standard Applicant Tracking System capabilities, configured for job posting management, candidate profile capture, resume parsing, staged candidate pipelines, interview scheduling and offer recordkeeping. Recruiter dashboarding and workflow orchestration were implemented to support screening, selection and coordinated recruiter handoffs.
Operational scope covers Dreams recruitment teams, HR business partners and hiring managers across the United Kingdom, centralizing candidate records and standardizing recruitment workflows through the careers site channel. Governance elements include centralized recruiter access controls, role based review workflows and candidate data handling aligned to UK privacy expectations, with process automation embedded into the front-end careers experience.
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Employee Recognition and Rewards Management | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Dreams ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aryza | Legacy | Aryza Credit Suite | Loan Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Dreams deployed Aryza Credit Suite to streamline retail finance applications across its UK retail and online channels. The implementation used Aryza's Embedded Lending Dreams Credit Placement Portal and was fully rolled out by Summer 2022 across 210 UK stores and the company eCommerce platform, establishing a centralized point-of-sale and online credit placement capability.
Aryza Credit Suite was configured to support point-of-sale application initiation and unified application flows, reducing duplicate applicant steps between multiple lenders and providing application orchestration and lender routing consistent with retail finance workflows. Configuration focused on minimizing form re-entry, standardizing data capture at checkout, and supporting multi-lender placement logic to improve credit placement efficiency.
The delivery integrated the Dreams eCommerce checkout and in-store point-of-sale transaction flows with external lender decision channels and placement endpoints, enabling a single portal to route applications to multiple lenders. Operational coverage included retail finance operations, store advisor workflows, and online checkout processes, aligning credit placement with frontline sales and digital commerce functions.
Rollout governance emphasized a single, company-wide Dreams Credit Placement Portal to standardize credit application handling, streamline workflows, and remove duplicate steps between lenders. Outcomes reported by Aryza included approximately an 8 percent uplift in credit acceptance, alongside improved credit placement efficiency and a simplified application experience for both in-store and online customers.
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Dreams AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2014 | 2014 |
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Dreams Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2022 | 2022 |
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Dreams Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2015 | 2015 |
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Content Management | Content Management |
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2015 | 2015 |
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Dreams eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Dreams SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2017 | 2017 |
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Dreams CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2012 | 2012 |
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Dreams ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Dreams TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Dreams IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Dreams CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Dreams
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Manager | Manager | HR | |
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IT Director | Director | IT | |
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HR Manager | Manager | HR | |
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CFO | CXO | Finance | |
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IT Director | Director | IT | |
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COO | CXO | Finance | |
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Head Of Ecommerce | Director | Finance | |
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Head Of Customer Service | Director | Customer Service | |
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Director of Buying | Director | Procurement | |
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Director of IT | Director | IT | |
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Apps Being Evaluated by Dreams Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dreams IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dreams digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dreams Technographics
Dreams is a Banking and Financial Services organization based in Sweden,
with around 80 employees and annual revenues of $9.0 million.
Dreams operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Amris Applicant Tracking System and Aryza Credit Suite,
covering areas like ERP Financial, Applicant Tracking System and Loan Management.
Dreams has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, PIXID and Aryza.
Dreams recently adopted applications including
OneTrust CookiePro in 2023, Microsoft Entra ID (formerly Azure Active Directory) in 2023 and Amris Applicant Tracking System in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dreams’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dreams’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dreams technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.