DTLR
DTLR Technographics
DTLR Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DTLR and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2800 DTLR employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DTLR has purchased the following applications: Affirm for Payment Processing in 2020, Workday Benefits for Benefits Administration in 2022, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DTLR is running and its propensity to invest more and deepen its relationship with Affirm , Amazon Web Services (AWS) , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DTLR revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DTLR intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DTLR Tech Stack and Enterprise Applications
DTLR ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Affirm | Legacy | Affirm | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, DTLR implemented Affirm on its website, embedding Affirm as a Payment Processing option into online checkout flows. The implementation targets the retailer's ecommerce channel for the US market, aligning consumer financing at point of sale with DTLR's online storefront.
The Affirm deployment focuses on consumer financing and checkout installment flows common to Payment Processing platforms, using Affirm's front end checkout components and authorization pathways to present loan offers and capture installment agreements at purchase. Configuration work concentrated on checkout UI integration, payment token handling, and merchant account setup within Affirm's merchant interfaces.
Affirm is integrated directly into DTLR's ecommerce order capture and payment flow, routing approved transactions through Affirm while DTLR retains order management and fulfillment responsibilities. Operational coverage is web transactions on dtlr.com, with day to day ownership assigned to ecommerce and payments operations and impacts to customer service and refund procedures.
Governance for the rollout emphasized merchant configuration and payment acceptance rules, with implementation work performed against the live website checkout and merchant onboarding processes managed through Affirm's commercial and configuration channels. The deployment shifted financing authorization and customer payment exception handling to Affirm's payment flow, requiring updates to internal customer support scripts and settlement reconciliation practices.
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Payment Processing | ERP |
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2020 | 2020 |
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DTLR HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Benefits | Benefits Administration | HCM | n/a | 2022 | 2022 |
In 2022 DTLR implemented Workday Benefits as part of a broader Workday HRIS rollout that centralized HR, payroll, ATS, and benefits processes. The deployment targeted Benefits Administration capabilities within the enterprise HR footprint and was driven by the Sr. Director of Human Resources, aligning benefits operations with Talent Acquisition, HRBP, Payroll, and Training functions.
Workday Benefits was configured to support core Benefits Administration workflows including plan configuration, eligibility rules, life event management, open enrollment orchestration, and benefits lifecycle automation. Enrollment workflows and census data were instrumented to feed centralized HR records and payroll deductions, while benefits configuration was aligned with talent and training programs to support role based benefit eligibility and ongoing benefits administration.
Governance was led by the Sr. Director who directed HRBP, Talent Acquisition, and Training teams to manage change, training, and process improvement across field and corporate sites. The Workday Benefits implementation supported operational goals referenced in the rollout, and contributed to a documented 12% reduction in turnover within high turnover field roles by enabling more consistent benefits administration, targeted retention activities, and streamlined HR workflows.
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Core HR | HCM |
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2022 | 2022 |
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HR Compliance | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2022 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Talent Assessment | HCM |
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2020 | 2020 |
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Task Management | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2020 | 2020 |
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DTLR Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 DTLR implemented Zoom from Zoom Video Communications. The deployment surfaces Zoom directly on dtlr.com, establishing Zoom as the Audio Video and Web Conferencing application used to run browser-based meetings and live audio video sessions through the public website.
The implementation centers on web-embedded conferencing capabilities, leveraging Zoom to deliver meeting hosting, real-time video and audio, in-meeting chat, screen sharing, and session recording aligned with Audio Video and Web Conferencing functional workflows. Zoom supports customer-facing interactions on the website and provides a consistent conferencing layer for retail communications, with configuration focused on browser clients and public-facing meeting orchestration rather than backend system integrations.
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Collaboration | Collaboration |
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2019 | 2019 |
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DTLR eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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DTLR CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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DTLR ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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DTLR PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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DTLR IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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DTLR CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at DTLR
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by DTLR Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DTLR IT executives and key decision makers. This section highlights DTLR's latest recorded technology evaluations, including DailyPay for Earned Wage Access on 2026-01-07. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DTLR digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-01-07 | DTLR | Evaluated | DailyPay | DailyPay | Earned Wage Access | HCM |
FAQ - APPS RUN THE WORLD DTLR Technographics
DTLR is a Retail organization based in United States,
with around 2800 employees and annual revenues of $700.0 million.
DTLR operates a diverse technology stack with applications such as
Affirm, Workday Benefits and Zoom,
covering areas like Payment Processing, Benefits Administration and Audio Video and Web Conferencing.
DTLR has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Affirm, Workday and Zoom Video Communications.
DTLR recently adopted applications including
Workday Benefits in 2022, Workday HCM in 2022 and Workday Payroll in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DTLR’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DTLR’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DTLR technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.