Dynata
4 Research Drive, Suite 300,
Shelton, 06484, CT,
United States
Shelton, 06484, CT,
United States
1 203-567-7200
Professional Services
Dynata Technographics
Dynata Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dynata and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Dynata employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dynata has purchased the following applications: Oracle Peoplesoft FSCM for ERP Financial in 2019, Workday HCM for Core HR in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dynata is running and its propensity to invest more and deepen its relationship with Oracle , Workday , Equifax or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dynata revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dynata intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dynata Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Peoplesoft FSCM | ERP Financial | ERP Financial Management | Astute Business Solutions | 2019 | 2019 |
In 2019, Dynata implemented Oracle Peoplesoft FSCM as an ERP Financial system to support core finance operations. The deployment used Oracle Peoplesoft FSCM provisioned on Oracle Cloud Infrastructure under a managed service engagement with Astute Business Solutions, establishing cloud-hosted financial application infrastructure for the organization.
Astute Business Solutions delivered an OCI-based managed service and used RackWare RMM software as a service to provision and synchronize the on-prem PeopleSoft environment to OCI. The implementation approach preserved an as-is PeopleSoft configuration during provisioning and sync, enabling a rapid cutover of application instances and minimizing reconfiguration during the move to cloud-hosted infrastructure.
Functionally the Oracle Peoplesoft FSCM deployment centered on standard ERP Financial capabilities, employing category-aligned modules such as general ledger, accounts payable, accounts receivable, fixed assets and financial reporting frameworks. Configuration work focused on stabilizing core transactional financial workflows and ensuring the PeopleSoft FSCM application interfaces and batch processes remained consistent after provisioning to OCI.
Governance was structured around Astute’s OCI-based managed service model, with RackWare RMM orchestrating environment provisioning and synchronization, creating an operational handoff between migration tooling and ongoing managed operations. The migration was completed in record time according to the implementation provider, and operational ownership moved into a managed cloud service model to support enterprise financial operations.
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ERP Financial | ERP Financial Management |
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2020 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, Dynata implemented Workday HCM as its Core HR platform. Workday HCM was deployed to centralize global HR records and enable standardized talent, benefits, compensation, learning, payroll, and recruiting processes across the organization.
Deployment included configuration of the Core HR data model and domain modules for learning management, performance management, compensation review, benefits self service, and recruiting workflows. The Vice President Human Resources championed adoption to elevate operational rigor and transparency, shaping configuration to capture inaugural HR KPIs on talent management, retention, learning and development, benefits, and compensation. The implementation also established a global job framework covering 350 roles across 12 job families to support job leveling and compensation benchmarking.
Operational rollout extended to a global payroll process and regional payroll enhancements, and Workday HCM was used as the system of record for HR data supporting M&A due diligence and integrations during three acquisitions completed over two years. Integrations concentrated on workforce data feeds and payroll orchestration with regional payroll processing workflows to support localized payroll execution and benefits enrollment. The implementation supported HR operational coverage across talent acquisition, total rewards, learning and development, and payroll operations.
Governance changes focused on process standardization, introduction of a compensation review framework aligned to the annual review and budgeting cycle, and a redesigned performance management process that achieved 98 percent on time review completion. Learning capabilities were expanded to a full suite of on demand courses and benefits self service and mobile capabilities reported an 86 percent employee onboarding and renewal satisfaction rate. The Workday HCM rollout established reporting disciplines, operational budgets, and governance under the Global Leadership Team to scale HR operations.
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HR Compliance | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Video Interviewing | HCM |
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2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Dynata deployed Drift AI Chatbot on its public website. The implementation placed Drift AI Chatbot squarely in the Chatbots and Conversational AI category to support web-based customer engagement and demand generation activities. The initiative targeted marketing and sales facing business functions across Dynata's digital channels, using conversational flows to capture and qualify inbound interest.
Dynata configured Drift AI Chatbot to operate as the primary conversational layer on key web pages, using standard chatbot capabilities such as real-time chat, automated qualification scripts, conversational forms, and knowledge base driven responses. Configuration emphasized routing rules and scripted playbooks to standardize initial qualification and handoff behavior, enabling consistent lead capture and escalation to downstream teams. The deployment retained the application name Drift AI Chatbot as the central conversational interface for site visitors.
Operational coverage focused on the public website as the channel of record, with governance centered on approved messaging, qualification criteria, and handoff procedures between marketing and sales operations. The architecture is a web-embedded conversational widget model, instrumenting interactions on landing pages and contact touchpoints, and supporting demand generation and customer engagement workflows through automated chat orchestration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Dynata
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dynata Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dynata IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dynata digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dynata Technographics
Dynata is a Professional Services organization based in United States,
with around 5000 employees and annual revenues of $1.30 billion.
Dynata operates a diverse technology stack with applications such as
Oracle Peoplesoft FSCM, Workday HCM and Drift AI Chatbot,
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
Dynata has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Drift.
Dynata recently adopted applications including
Jobma Video Interviewing in 2023, Capital One Slingshot in 2023 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dynata’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dynata’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dynata technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.